•10 Great Baby Naming Tips Your Baby Wants You To Know
Imagine. Your baby, now 4 years old, has just completed her first day at kindergarten. You’re waiting anxiously for the return of the school bus, praying that she enjoyed her first day at school, that everything went well, that she’ll be OK. She gets off the bus. You rush forward to hug her. And she’s in tears. Through her sobbing, barely able to understand what she’s saying, you desperately try to find out the cause of her meltdown. Gradually, between sobs, you hear little Apple mumble “they...
•ANTIQUE MAPS & PRINTS – UNIQUE HOLIDAY GIFTS WITH A PERSONAL TOUCH
ANTIQUE MAPS & PRINTS – UNIQUE HOLIDAY GIFTS WITH A PERSONAL TOUCH by Neil Street Stumped this holiday season for what to give that “person with everything?” One category of gift that can be found in almost every price range is a genuine antique map or print. Presented framed or matted, or simply “as is,” an antique map or print is a gift that can be tailored for any individual on your list, and it’s a gift that will stand out for its thoughtfulness and uniqueness.Sound expensive? Well, it...
•Big News for Small Business -- Internet Marketing Comes of Age.
Big News for Small Business -- Internet Marketing Comes of Age. by Neil StreetFor everyone who believed in the power of the internet, the dot com bust of 2000 was always a short-term phenomenon. Over the last few years, the internet has matured into the most amazing economic and social engine since the dawn of television. In this past holiday season alone, U. S. online sales in November and December registered more than $15 billion – a whopping 30% increase over a year ago. Savvy marketers...
•If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?
If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do? by Neil StreetA recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and...
•Internet Marketing for Micro Businesses
Internet Marketing for Micro Businesses by Neil StreetThere are small businesses, and there are “micro” businesses. Micro business is a term I use, for example, to distinguish a small nail salon employing 3 or 4 people from a small manufacturing plant that employs 100 people. In conventional terms, both are small businesses. In reality, and certainly when it comes to marketing, they are worlds apart. The micro business is not alone, however. In aggregate terms, the total sales volume of...
•Internet Yellow Page Ads - Are They Worth A Try?
Internet Yellow Page Ads - Are They Worth A Try? by Neil StreetINTERNET YELLOW PAGE ADS – ARE THEY WORTH A TRY?By Neil Street, Co-Founder, Small Business Online, Wilton, CTMost small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it’s only a matter of time before many businesses will need to consider online advertising.Everyone is familiar with the traditional Yellow Pages phone book. Less familiar is the internet extension of the print...
•The Origin Of Irish Baby Names
Take a glance at a bookstore's baby names shelf, and you'll see that Irish baby names are a very popular category. But for many prospective parents, Irish names can be very confusing. Many different races have settled in Ireland over the centuries. Celts, Vikings, Normans, and English have all gone into the melting pot.
It was once believed that the first wave of Celtic settlers were a fair-haired race, while later settlers were of a darker complexion. However, recent evidence seems to...
•Think Emily Is A Cool Baby Name? Just Ask Poor Lisa.
Expecting a baby and looking for one of those cool baby names?. How about the name Emily? If sheer popularity is anything to go by, then Emily is pretty darn cool. In fact, it’s been number one for an amazing ten years. But before you settle on Emily (if you’re looking for a girl’s name), you may want to consider Lisa. Or Brittany, Heather, or Amanda.
For most of the 1960s, Lisa was the # 1 girl’s name, much as Emily is today. From 1962 to 1969 Lisa was # 1 each year, and it remained in the...
•This Thanksgiving, Serve A Turducken And Delight Your Guests
Each year at Thanksgiving, my family discusses what we will make for Thanksgiving dinner. Some of us are traditionalists, who shudder at the thought of anything but turkey with all the trimmings. Others are more adventurous -- especially me, since I did not grow up in the United States and I am not beholden to memories of Thanksgiving Past. I am always ready to try something new, and I believe (much to the fury of the traditionalists) that Thanksgiving is a great time to experiment with the...
•What Exactly Is Internet Marketing?
What Exactly Is Internet Marketing? by Neil Street The internet, like every other field, has a language all its own. And when it comes to marketing on the internet, the labels proliferate rapidly. Can you tell “search engine marketing” from “search engine optimization?” How about “website promotion” from “online promotion?” Can you tell your Yahoo Yellow Pages from your Yahoo Local? Or “pay-per-click,” from “pay for performance,” not forgetting “paid inclusion?” Is it any wonder people are...
•Why The Search Engines Don’t Care About Your Website
It’s a fact. The search engines don’t really care about most websites. If the search engines could talk (perish the thought) they’d tell you that for most keywords, only the first page or two of results are really worthwhile. The relevancy drops off very quickly, and the remaining several million websites stored in their indexes are irrelevant, and invisible. If this sounds like the problem your website is facing, read on.
In order to rank well, you have to do certain basic things. You can’t...
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