•7 Simple Tactics for Marketing Your Business
The most expensive way is not always the best way to market. Don't get me wrong - you'll have to spend money at some point if you're going to market effectively. However, you can supplement that marketing with other low cost marketing communications that are simple but effective. Here are seven low-cost and low-key ways to market and to keep you visible with your target market.
1. Voice mail: Since you must have voice mail, you might as well use it to communicate your services or current...
•7 Tips For An Effective Landing Page
A landing page is the first page the web user arrives at using a specific URL, or clicking a link in an email or at another site. They are popular because they are more effective at accomplishing their purpose than standard pages. However, there are certain characteristics that effective landing pages have in common - here are seven of those characteristics.
1. The landing page should have only one objective. The objective can be for the reader to buy a product, sign up for a newsletter or...
•7 Tips To Add the Right Web Designer to Your Team
As a business owner, you understand that a web site is a critical part of your marketing, and a web designer is a critical component of your internet marketing team and strategy.
It's fortunate you don't have to know everything there is about web site design and maintenance in order to effectively manage your internet presence. But, you do need to know enough to ask the right questions of a potential web site designer so you're comfortable with your choice. Referrals from friends and...
•Getting Traffic to Your Website the Low Cost and Low Tech Way
To take advantage of all the people looking for information online, you need a variety of ways to get traffic to your website or blog. A web site traffic specialist recently gave me a list of more than 100 ways to drive traffic to a site! Some of the tactics are a little complicated. But there are many low tech and low or no cost tactics that are not terribly time consuming. These tactics won't generate tons of traffic overnight, but if you devote a couple of hours a week to a few tactics,...
•Keep Your Business Booming With These 6 Steps
If you're a coach, consultant, or other type of service professional, you know wearing many hats comes with the territory. You also know it frequently seems as if 24 hours in a day isn't nearly enough.
So how do you find time to do everything your business requires?
There is only one way - with a focused strategy and a weekly and daily plan. Without this focus, something isn't going to get done and unfortunately, it's frequently marketing that doesn't get done.
But if you can stay...
•Landing, Squeeze and Sissy Pages - Oh My!
A landing page is the first page a visitor arrives at on your site after inputting a specific address or clicking a link in an email or at another site. At one time, the home page was the primary landing page for many online marketers. But as marketing on the internet has developed, landing pages designed specifically to have a visitor take a specific action, have become more popular.
Seth Godin, well known marketing expert, states that a web page can cause a visitor to take one of only five...
•Who Are You Talking To?
? Frequently when I ask clients who their target market is, I get "everyone" as an answer. This used to drive me nuts when I was doing a lot of copywriting - should I start your copy with "Dear Mom" or "Hey Dude"!
Knowing your target market means you can:
a) Focus your message using the same language as your market and b) Target the benefits of your products and services that are most important to your specific audience.
Large companies spend a ton of money researching their target market...
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