•4 Sure-fire (And Free) Inbound Linking Strategies
Getting other websites to link to yours is one of the most time-consuming and essential tasks that any Internet marketer must face. Linking campaigns can be boring, repetitive, and, if done correctly, incredibly successful!
Within the Internet marketing world we call these links to our websites "Inbound Links", and they are important to your website for two reasons:
1. Inbound links bring traffic – whenever a website has a link to yours, a certain percentage of their traffic will visit...
•Does Everyone Ignore Your Newsletter?
As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers. But it can be pretty frustrating to spend all those hours developing content and campaigns only to have the program flop. Open rates can dive into the single-digits and click-through rates can fall to mere fractions of a percent.
So if this happens, what do you do?
First of all, don't panic. Usually, if you spend a few minutes looking at your data you can...
•Finding A Quality (And Affordable) Web Host
Finding A Quality (And Affordable) Web Host by Matthew Coers Your web host is the company that actually houses your website. While it is possible to host your own website using a computer in your home or office, it is cheaper and easier for new website owners to work with an established web hosting company. When choosing your web hosting company, you should consider three issues:Price – Generally speaking you should be able to find a good shared hosting plan for somewhere between $5 and $30...
•How To Build A Website
How To Build A Website by Matthew Coers Building your own website is clearly the least expensive route to establishing your business online, and it isn’t really all that difficult to do. There are three steps to building your site:Purchase a “What You See Is What You Get” (WYSIWYG) HTML editor such as Adobe GoLive, Macromedia Dreamweaver or Microsoft FrontPage.Create the web pages using your editing programFTP the files to your web-server.HTML EditorsThe top HTML editors for beginners...
•How To Register Your Domain
How To Register Your Domain by Matthew Coers Your site’s domain is the “yoursite” in www.yoursite.com. Your site’s domain name is the human friendly way computers find your site on the Internet. Behind the scenes, there is an Internet Protocol (IP) address that looks like this: 216.239.37.99. The IP address is your website’s real address that computers understand and is associated with the “human friendly” domain name you are already familiar with on a name server. Many times you can get to...
•Teaching to Build Your Opt-in List
If you are in the business of selling online, then you are in the business of building an opt-in list and remarketing. Many website owners find that collecting opt-in subscribers is extremely expensive and involves running advertising or renting e-mail lists.
These methods can be effective – especially if you happen to sell high-end products with a very limited market size. But regardless of your organization’s size or the cost of your products, finding more cost-effective ways of generating...
•The Importance of Meta-tags: Providing the Human Touch
For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about.
If you’re a little rusty on your Internet jargon, here’s a primer. There are essentially three types of meta-tags that concern most marketers:
* Title – This is the text that appears in the title-bar of your web browser
* Description – This is a quick summary of the information on the page
*...
•What’s The Big Deal About Google’s BigDaddy Update?
Every few months Google updates the algorithm it uses to rank websites in its index. Some of these updates are more significant than others, but because of Google’s market leading position these updates can be extremely significant to many online businesses.
Internet Marketers assign names to these updates much the same way the weather service names hurricanes. Last October it was Jagger, before that we had the infamous Florida Update in late 2003, and Austin in early 2004.
Each update...
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