A Sign of Maturing Trade Shows Sans Booth Babes
The rationale behind hiring a trade show model is simple nail the first impression by leveraging the old advertising maxim of sex selling. And for years the trade show model was a staple, pulling show-going crowds towards booths and hopefully towards products. Recently, though, trade show models, or as they are more commonly known booth babes, have been going the way of the caribou. Case-in-point, the 2008 SHOT Show, previously known for its pairing of guns and babes, was so lacking in...
Effective Marketing On A Shoestring Budget
There's only a small percentage of businesses in the marketplace with the firm brand recognition associated with Oprah, Microsoft, McDonalds, Starbucks and Amazon.com. While the hefty marketing budgets of these behemoths is impressive you can promote your company and get your piece of the pie with a considerably smaller - even miniscule - budget. From networking to low-cost trade show displays, there are low-cost and effective alternatives to traditional marketing strategies that can...
Inventive Uses For Your Trade Show Accessories
When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars. Table top displays, literature racks and portable projection screens are all products that can be used after the trade show to enhance your office environment or used in other ways.
As you purchase your trade show booth, you will find offers to purchase additional items to make your space more efficient, more organized or more appealing to trade show...
The Secret of Your Trade Show Success
Four tips to helping your trade show booth succeed at your next trade show.
It certainly doesnt take long for those owning or even starting a business to discover that what you read in textbooks doesnt necessarily apply to the real world. When invoices arent getting paid on time, ads arent consistently bringing in customers and sales arent continuously rising, its no surprise when imaginary hands go up and the questions start rolling. The bottom line-- its a lot harder than it looks....
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