•A Network Of Web Sites Is Not Enough!
A Network Of Web Sites Is Not Enough!
by: Martin Lemieux
The big thing these days is your ability to capture the market. So how do you do that?
Do you...
1) Use spam tactics?
2) Have a massive banner campaign?
3) Spends lots of money of PPC Advertising?
4) Build a huge web site?
5) Link to everyone in the world?
or do you...
6) Own a network of more than one web site? - Thinking that your network will help your search engine rankings since you can control your own link popularity!
#6 is...
•Absolute & Relative Links How Do They Rank?
Absolute & Relative Links How Do They Rank?
by: Martin Lemieux
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.
Absolute: You use the entire url pointing to the designated page.
ex. www.yoursite.com/page1/index.html
Relative: You use an automatic path to the file
ex. /page1/index.html
Relative gives a path that is "assumed". Your browser...
•Attack Smaller Searches To Get The Big Ones!
Attack Smaller Searches To Get The Big Ones!
by: Martin Lemieux
Searching online can not only be fun, but you sometimes need to be downright inventive.
For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people say it's a quick fix, it probably has a major risk attached to it.
Your ultimate goal...
•Authors Rule The Content World Online!
Is this content wave ever going to end? I mean after we saturate the article marketing world, blogging world, RSS word, seo world, & eBook writing world, will there still be opportunity online for authors?
A.B.S.O.L.U.T.E.L.Y !!!
A- Authors world wide are only getting better at what they are doing. This being said, so is the quality of content online. In the future, article directories and companies online will be oooozing with great quality content! That doesn't sound so bad does...
•Building Community Websites = Success Online
Building Community Websites = Success Online:
By: Martin Lemieux
http://www.smartads.info
In this article I will discuss how important is it to build community websites
rather than
straight forward sales pitches. Selling online is about bringing people
together, not about
stuffing products down your visitors throwts and expecting them to buy from you.
-------------------------------------------------------------------------------------------------
We have conditioned our...
•Copying Content - Still Valuable, or A Thing of The Past?
Copying Content - Still Valuable, or A Thing of The Past?
By: Martin Lemieux
Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other people's content" actually valuable?
There are many specialists out there that believe that content that has been copied is not valuable anymore and may actually penalize your website online for listing such content but I on the other hand beg to...
•Creating A Quality Web Site Design!
Creating A Quality Web Site Design!
by: Martin Lemieux
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it's a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.
That's right, if you don't catch your visitors attention right away, statistics shows us that your visitors will come and go within 15 seconds or...
•Do not post to FFA's (Free For All Sites) & Link Farms
Do not post to FFA's (Free For All Sites) & Link Farms
by: Martin Lemieux
With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN'T DO!
What are (FFA's) Free For All Sites & Link Farms?
These types of sites can be recognized by their one purpose. To list 100's, maybe 1000's of "One Line Ads" on all on one page.
What was the initial purpose?
A few...
•Effective & In-effective Ways To Add Banners:
Effective & In-effective Ways To Add Banners:
by: Martin Lemieux
Do you have your own site? Do you have any banners on your site?
Banners are everywhere, the internet is full of them all over the place. So the question is, how do you ad a banner that receives a lot of clicks?
- By not placing it with 20 other banners
- By adding your banner everywhere you can
- By adding more content!
The last one is the key. Anyone can just simply add a banner and hope that it generates revenue...
•EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?
EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?
by: Martin Lemieux
This you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.
Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality?
The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done...
•For Newer Sites, Web Marketing Depends On "Titles" & "Links"!
For Newer Sites, Web Marketing Depends On "Titles" & "Links"!
by: Martin Lemieux
We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
A huge learning curve
Endless nights working
Trial & Error
Learning the ropes
Compared to older more established sites out there, a brand new site without a network of well established web sites to...
•Getting Visitors To Stay Through Web Based Marketing
Getting Visitors To Stay Through Web Based Marketing
by: Martin Lemieux
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!
but...
There are creative marketing strategies that you can implement so that you don't entirely loose your clients, you just need...
•Google is Quickly Changing...
Google is Quickly Changing...
by: Martin Lemieux
Google is quickly changing...
With the big buzz of Novembers fall within Google comes a newly indexed data-base...
Did Google do something bad to our great placements? No I don't think so and here's why.
While people are screaming for help and wondering what went wrong, I've noticed a MASSIVE shift in page ranking.
If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really...
•Google Onsite Advertiser - Let The Bidding Wars Begin!
Google Onsite Advertiser - Let The Bidding Wars Begin!
By: Martin Lemieux
Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.
That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that...
•Google Page Rank Is Dead - Or Is It?
Google Page Rank Is Dead - Or Is It?
by: Martin Lemieux
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could...
•Google Page Rank Is Dead - Part II
Google Page Rank Is Dead - Part II
by: Martin Lemieux
In part I - Google Page Rank Is Dead - Or Ist It?
http://web-marketing.smartads.info/2004/august-11.html
I discussed how Google's Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it's rank.
"Let's really go in depth to take our 1st steps towards leaving Google's page ranking behind!"
If you're like...
•Google Ranking WITHOUT ever submitting to Google!
Google Ranking WITHOUT ever submitting to Google!
by: Martin Lemieux
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it's a known fact that Google relies solely on your link popularity and...
•How To Effectively Create An Author Resource Box!
How To Effectively Create An Author Resource Box!
By: Martin Lemieux
Many authors who write articles fail to fully utilize their "author resource box" at the bottom of their articles. This tutorial will help you create an author box that will stand the test of time.
What qualifications do I have to show you how to format your author resource box?
My company owns and operates 5 article directories that have over 10,000 articles listed online. I've seen every type of article submission...
•How To Find Quality Article Directories!
How To Find Quality Article Directories!
By: Martin Lemieux
You've done your homework and you want to promote articles online, but were do you submit your articles to? How do you find these ezine article directories people are talking about?
Over the years, I've been able to amass a large list of article directories. Unfortunately, my list may not be the right type of list for your business. See, my detailed list inlcudes websites that relate to the internet marketing & web development...
•Hunting For Online Directories - The In depth Strategy
Hunting For Online Directories - The In depth Strategy
by: Martin Lemieux
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it's traffic ranking a tremendous amount.
Here are a couple basic advantages to online directories,
Substantial staying power
Repetitive marketing
Your listing grows with the entire site
No updating unless necessary
Not necessary to link back...
•Is AOL Spam Reporting Banning Your Site?
Is AOL Spam Reporting Banning Your Site?
by: Martin Lemieux
As I read the awful truth of the nature of aol's new spam reporting from their 9.0 version, I left with a knot within my stomach. Have they gone too far?
Last week I received a message from my hosting company notifying me that AOL has just banned them completely from ever sending aol members any e-mail messages. Sadly my hosting company told me that it was because of my newsletter.
Not only were they banned but in order to lift...
•Link Exchanges - What they can do for your business (PART 1)
Link Exchanges - What they can do for your business (PART 1)
by: Martin Lemieux
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.
What is the purpose? To build "link popularity" within Search Engines!
How Does That Work? Well when someone types in your business within search engines, you will get 2 types of results.
1) Your optimized site & related topics listed by you into the...
•Link Exchanges - What they can do for your business (PART 2)
Link Exchanges - What they can do for your business (PART 2)
by: Martin Lemieux
If you haven't read (part 1), please go here: http://www.smartads.info/articles/le/10.html
TO AUTOMATE OR NOT TO?
For those of you who are trying to figure out if you should use an automated link promoter or just simply doing everything yourself:
Linking softwares are great (not really) I've tried 2 programs myself, and I must say that both attempts were a disaster! Now i'm not saying that eventually that...
•Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
by: Martin Lemieux
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.
This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex....
•Marketing Articles: Promoting Your Site Twice!
Marketing Articles: Promoting Your Site Twice!
by: Martin Lemieux
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!
So how do you Market Your Site twice?
Simple...
Most of us typically promote www.yoursite.com. But what you need to realize is that most sites can be found on search engines simply by entering... http://yoursite.com - without the www.
Try it for a...
•MSN & Yahoo Communities (The Basics)
MSN & Yahoo Communities (The Basics)
by: Martin Lemieux
I'm sure at one time or another, we've all explored either an msn or yahoo community or both. Communities are a FREE service that allows us to build and manage, discussion groups,family sites, business communities etc.
These communities can be a powerful tool to promote your business only if you know how to use them effectively.
There are 100's of very popular communities that allow anyone to post as many "Classified Ads" as...
•Pay Per Click Search Engine Marketing - Starting A Campaign
Pay Per Click Search Engine Marketing - Starting A Campaign
by: Martin Lemieux
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?
Don't fight the...
•Persistant Advertising Will Do No Harm!
Persistant Advertising Will Do No Harm!
by: Martin Lemieux
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!
See the unfortunate part is that people give up....
•Planning Ahead Of Everyone Else To Win
Planning Ahead Of Everyone Else To Win
by: Martin Lemieux
What does it take to plan like a champion?
Well lets take a look into our minds a little bit to answer this question.
OK, I need you to be honest to yourself with these next questions. If you lie, you will only lie to yourself and will have learned nothing...
Do you regularly plan ahead?
Does your plans involve EVERYTHING you ever wanted?
Do you plan ahead for your business and family?
Do you visualize your plan being...
•Properly Formatting Articles - Article Submission!
Properly Formatting Articles - Article Submission!
By: Martin Lemieux
Do you submit articles online? Did you know that 90% or more of all articles submitted are wrongly formatted? Learn how to make it easier for editors world wide by following these simple-to-use steps on formatting your articles for submission online!
How Do I Know How To Format An Article Properly?
My company owns and operates 5 article directories that have over 10,000 articles listed online. I've seen every type...
•Re-Use The Links You Have When Revising Your Site!
Re-Use The Links You Have When Revising Your Site!
by: Martin Lemieux
Many times I've seen a web site undergo a revision and everything is brand new, even brand new links!
You've worked so hard to get those great page ranks for all your pages and then you get rid of them? NO NO NO.
It's the same reason why people buy "expired domains". Simply because before search engines, directories & web sites have a chance to notice there is no web site anymore, someone simply changes the site to fit...
•Revising Your Site - What Happened To My Search Engine Placement?
Revising Your Site - What Happened To My Search Engine Placement?
by: Martin Lemieux
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.
Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a...
•Reward Those Who Publish Your Articles!
Reward Those Who Publish Your Articles!
by: Martin Lemieux
It is pretty obvious that content is king online. It is also obvious that writing more content and submitting them to other sites will help boost your popularity and bring more visitors to your site.
So why wouldn't you help boost those pages that have your articles on them?
I want to share a small tip that will help boost your articles popularity all over the world.
See, most of us who do write articles are mainly...
•Selecting The Title Of Your Link Exchanges
Selecting The Title Of Your Link Exchanges
by: Martin Lemieux
I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings.
More importantly, what title do you chose?
Many seo firms our there now believe that web sites are getting penalized from link swapping. Even today, I had an seo company that wanted my company to link to his site #1 but he would link to my...
•Share Your Knowledge! Write It And They Will Come!
Share Your Knowledge! Write It And They Will Come!
by: Martin Lemieux
Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's hard to decide which methods are best for your business. One thing that holds true to all sites is to write about what your most pationate about! No i'm not talking about writing a sales copy, those articles probably will never be published!
I'm saying that you write about what you do...
•Supply & Demand - Stop Attacking Good SEO Companies!
Supply & Demand - Stop Attacking Good SEO Companies!
by: Martin Lemieux
As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.
Please don't be quick to blame seo companies. We are also loosing search engine ranking just as much as you are in areas that aren't even related to seo.
Let's take a look at SEO companies... Who created the need for seo...
•Telemarketers Don't Like Them? Here's An Idea For Ya!
Telemarketers Don't Like Them? Here's An Idea For Ya!
by: Martin Lemieux
Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?
Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!
So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call for me and don't you know it, I get a telemarketer.
See, I used to be in a few network marketing...
•The Buzz About Links - What About Yours?
The Buzz About Links - What About Yours?
by: Martin Lemieux
These days, if you pay any attention to even a small portion about what goes on with web advertising, you're sure to hear about getting more links for your own web site.
I want to discuss a little something called internal links:
See, most sites that I visit are well on their way to getting a great (GPR) Google Page Ranking for their site. Whoops, wait a minute, I mean their main page! Only: www.yoursite.com/index
More times than...
•Top 10 Design Issues According To Web Marketing!
Top 10 Design Issues According To Web Marketing!
by: Martin Lemieux
When it comes to designing your site, there are 2 ways you can ultimately go. a) Designing for yourself and no one else, b) Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider:
1) Flash vs. HTML vs. ASP vs. PHP: The type of code you use for your site may have a huge impact.
- Flash is not yet ready to fully intergrate within web marketing. Although technology...
•Tracking Your Articles Properly
Tracking Your Articles Properly
by: Martin Lemieux
Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites. Not too mention it's always nice when someone finds your site and uses it within their newsletter.
The only problem is, what if people dont tell you that they were using your articles??? How would you know who to reward?
I say reward because of another article I wrote, "reward those who...
•Using "Title Tags" With Your Web Links & Images
Using "Title Tags" With Your Web Links & Images
by: Martin Lemieux
Using "Title Tags" for your web links & images is an arsenal many companies fail to utilize when planning out their web site optimization.
These tags will help search engines to navigate through your information.In the last topic we talked about Meta Tags within your web site source code. We also discussed how important it is to use the same words in your content that you included within your meta tags.
Another tip...
•What Article Submissions Can Do For Your Company!?
What Article Submissions Can Do For Your Company!?
By: Martin Lemieux
It's the age of the internet, is your business actively promoting online? Using your knowledge online can bring your business great success. We all have ideaswe can share about our own industry; failing to share those ideas is like failing to plan for the future.
Online business rewards those who work hard at what they do. Many smaller companies launch their website with the notion that search engines will find them...
•Why Top Search Engine Placements Never Move?
Why Top Search Engine Placements Never Move?
by: Martin Lemieux
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...
1st you must understand that search engines all over the world are battleing what...
•You Attract Who You Are On The Internet!
You Attract Who You Are On The Internet!
by: Martin Lemieux
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.
Search engine placements
Number of incoming links
Alexa ranking
PR Rating online
Website growth
What others are saying
The reason why people do this is because, we are all...
•You've Got The Power, Why Aren't You Promoting It?
You've Got The Power, Why Aren't You Promoting It?
by: Martin Lemieux
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.
If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts?
For instance, Google allows us to promote 2 url's,...
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