20 Top tips to writing effective surveys
20 Top tips to writing effective surveys
by: Martin Day
Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys.
1. What is the purpose of the survey?
Surveys are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling...
An Effective Management Tool
If your perception of conducting surveys is that they can be a useful exercise but are too time consuming to prepare, cumbersome to deploy and require considerable resources to process the numerous responses into a meaningful report it is perhaps time to think again.
Online surveys turn what was once a time consuming, resource hungry, cumbersome process into a low cost, quick, easy exercise that delivers real-time reporting.
Ease of Design
Out with the word-processor, now there is a quick...
Encouraging Contact
The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is surprising that very few promoters capitalise on their efforts and use the actual event to maximise the...
Have You Fixed The Broken Window?
Left alone it doesn't take long for a building with a single broken window to rapidly become a building with many broken windows. Fixing problems when they are small will prevent them from developing into larger problems.
The same is true when considering the level of employee satisfaction Dissatisfaction spreads like wildfire and in a surprisingly short period of time youve got morale problems of the kind that are notoriously hard to fix.
Ensuring your employees are happy is mostly about...
I Can't Get No Employee Satisfaction
I'm not happy. The printer has still not been fixed and now my chair is broken. The problem with this place is that it is falling apart. My boss is okay but has no clue what is going on. That new guy that started last week, who no one bothered to introduce, has been given a job that he has no idea how to do; why didn't they just ask me? I could have told them that a new set of drawings have been issued so even if he did know what he was doing the drawings he is using are obsolete anyway....
Making Customer Satisfaction Surveys Work
Making Customer Satisfaction Surveys Work
by: Martin Day
Why bother?
Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will.
A Customer Satisfaction survey will help you not only identify...
Market Research How Good Is The Data?
"Make money for taking surveys"," Cash for your opinion", "Make easy money at home".
Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and the companies, that fund the research, gathers valuable data.
But, how valuable is that data?
Well run surveys are still vital to those companies who wish...
Polling and campaigning made easier using online surveys
Polling and campaigning made easier using online surveys by Martin DayWhether campaigning for government, a local chapter or for election to the school council online surveys are the easy and effective election tool that will benefit any campaign. Use surveys to discover more about the electorate, to identifying the issues that really concern them so that each campaign can be tailored to reach the hearts and minds of the voters. ObjectiveFor any survey it is important to decide from the...
Promoting Your Online Survey
Having created and published your online survey the next step is to get the right people to participate. How many and who you specifically target will depend entirely on the survey subject and your specific objectives.
For some surveys such as employee surveys there is likely to be natural and available list of respondents, for customer services there may be both a list and a website that can be used to promote a survey. Small surveys may only need to be promoted by word of mouth while others...
Relevancy - The New Black For Online Marketing?
Information Overload
With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.
Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the 'all things to all men' approach to advertising is becoming less and less effective.
Monthly newsletters may have worked in the past but with the online marketing juggernaut...
SEO Expert or Just a Cowboy?
As a website owner it is perfectly natural to expect your website to rank near the top of the search results. After all, with all that fantastic content that youοΏ½ve just spent days and weeks fine-tuning, how could it not be immensely popular?
And as sure as night follows day, when your site fails to make the first page itοΏ½s tempting to blame Google, because, how could your beautiful new website be the problem?
So, take a deep breath and read the next line.
ItοΏ½s not GoogleοΏ½s...
Step by Step Guide to Employee Satisfaction Surveys
The benefit of running an annual employee survey has for a long time been widely accepted but many organizations have been put off by the amount of effort that is required.
Many organizations who have bit the bullet and conducted their own internal employee satisfaction surveys have often relied on word-processors to allow them to design and compile a survey, then gone through the effort of printing and distributing the survey and spent time chasing and collecting the completed surveys and...
Ten Reasons Why Online Surveys are the Future Of Marketing
Ten Reasons Why Online Surveys are the Future Of Marketing
by: Martin Day
Customers are tough cookies. They're extremely media aware and increasingly cynical it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction all the benefits of the internet without the programming.
Here are ten reasons why they may be the silver bullet marketeers' need, complete with examples supplied by Martin Day, managing...
The Compliance Officer's Killer Application
All organisations need to keep abreast of regulatory developments relevant to their business but to do so they need to enter into a regulatory and legal minefield.
Human resource personnel now need to grapple with the nuances of employment and health & safety law, in some industries corporate manslaughter charges are a real risk and for others licensing laws have reached new heights of complexity. With the growth in e-commerce where consumer protection is dependent on jurisdiction, trademark...
The Webmaster's Assistant
The Webmaster's Assistant by Martin DayThere are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Did...
Want To Start a Publishing Revolution?
Want To Start a Publishing Revolution?
by: Martin Day
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution.
As it was in the beginning
Publishers have for many years relied on letters to get feedback from their readers and although email has opened up this method of...
What Are Hosted Applications?
As access to the Internet becomes more widespread with faster, more reliable and 'always on' connections becoming the norm the growth of applications using the hosted application model continues to expand.
Although hosted applications will not suit every situation, or every customer, they offer many individuals and organizations, as well as the application manufacturers' themselves, considerable benefits over the locally installed application.
What Is A Hosted Application?
A hosted...
What Market Research Will Tell You
What can you learn from having conducting effective market research? Know your customers
Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it to target your marketing and fine tune your product or service.
Who are your existing customers and where do they live? Who are your potential customers and where do they live?
Know your...
Why Employee Satisfaction Surveys And Employee Exit Surveys Make Good Sense
In a competitive world with the need for businesses to be more streamlined and productive a company can often find itself with a workforce working under pressure resulting in low moral and high staff turnover. The benefits of a company having a highly motivated workforce can be considerable and the two goals of having a workforce that is both motivated and productive should not be regarded as being mutually exclusive to one another.
Left unattended employers run the risk of alienating their...
Why Is Market Research Important?
Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Market research will help you better communicate...
Why Passenger Surveys are a Transport Operators Best Friend
Why Passenger Surveys are a Transport Operators Best Friend by Martin DayPublic transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the service.Establishing a...
Wise Man Marketing
Its a sunny morning and youre sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didnt hear anyone knock and just as you are...
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