5 Easy Ways to Improve Your Website
5 Easy Ways to Improve Your Website
by: Mario Sanchez
When designing your website, remember to avoid useless and confusing features, however cool they may seem to be. Usually, keeping things simple and consistent are the best way to go. Here are five easy ways to improve your website and make it more appealing to your visitors.
Put your logo on every page of your site, and in the same location. Usually, the best place to put it is in the upper left corner of the page. Remember to...
50 Surefire Business Card Tips
50 Surefire Business Card Tips
by: Mario Sanchez
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:
Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.
Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you...
50 Surefire Web Design Tips
50 Surefire Web Design Tips
by: Mario Sanchez
Tips to brand your website
Include your logo in all pages. Position it at the top left or each page.
Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.
Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.
Have a consistent look and feel in all your pages. Use a color scheme and layout...
Brand Your Website's URL With a Favicon
Brand Your Website's URL With a Favicon
by: Mario Sanchez
Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL?
It's called a "Favicon" (a graphic file with a .ico extension) and it's placed in the root directory of the web site. Everytime you bookmark a site that has its own favicon.ico file, it is added to your browser, and it will be visible from then on in the favorites menu and in the...
Common Sense Approach to Search Engine Optimization
Common Sense Approach to Search Engine Optimization
by: Mario Sanchez
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
Stick to the big names: The two largest directories: Yahoo! (http://www.yahoo.com) and the Open Project Directory (http://www.dmoz.org), and the two largest search engines: Google (http://www.google.com) and Inktomi (used by MSN search...
Do-It-Yourself Keyword Optimization
Do-It-Yourself Keyword Optimization
by: Mario Sanchez
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your...
Email Newsletter Format: HTML or Text
Email Newsletter Format: HTML or Text
by: Mario Sanchez
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
Until a few years ago, some email programs couldn't handle HTML. Nowadays that is not an issue, since most email programs are HTML compatible: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft...
Five Common Web Marketing Myths Exposed
Five Common Web Marketing Myths Exposed by Mario SanchezMyth #1: Build it and they will comeTraffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web. You can even have it indexed by the search engines. However, even after all that, a website may only get a handful of visitors a day. After a few weeks of launching a website, you may catch up to the fact that getting people to your site takes...
Get High Quality Traffic by Writing Articles
Get High Quality Traffic by Writing Articles
by: Mario Sanchez
One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base. There are a few things to take into account to maximize the effectiveness of this sometimes overlooked marketing technique:
Your article should be short and to the point. It must act as a...
Get Listed in Google Without Submitting Your Site
Get Listed in Google Without Submitting Your Site
by: Mario Sanchez
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
Talking about its indexing process, Google says:
"We add thousands of new sites to our index each time we crawl the Web, but if you like, you may submit your URL as well....
How Directories Help Search Engines
How Directories Help Search Engines
by: Mario Sanchez
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.
When search engines started to become popular, they relied on web pages' 'keyword metatags' to determine the topic and relevance of the page (the keyword metatag...
How To Host Several Websites Under One Account
How To Host Several Websites Under One Account
by: Mario Sanchez
If you operate several websites, each with its own domain name, signing up of separate hosting accounts can be an expensive proposition. Even if your hosting company offers the add-on domain feature (which will allow you to add different domains to the same hosting account) you will be charged a monthly fee for each domain you add, sometimes costing almost the same as your full hosting fee.
The solution is to open a reseller...
How To Make More Money With Affiliate Programs
How To Make More Money With Affiliate Programs by Mario SanchezAffiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified...
Search Engine Optimization for Newbies
Search Engine Optimization for Newbies by Mario Sanchez80 percent of web surfers start their journey on a search engine. There are close to four billion pages indexed in the major search engines. While search engines are not (and should not be) the only way to promote your business online, it is one of the most important. If you have a small business website, and you want to rank well, there are a few things you need to do. First, don't think that users will search for your site for your...
Site Maps: Let Search Engines Find Your Pages
Site Maps: Let Search Engines Find Your Pages
by: Mario Sanchez
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), its no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
Nowadays, it is crucial to get your pages indexed by the most important search engines. To maximize traffic to your site, you must make sure that all your...
The Myth of Search Engine Submission
The Myth of Search Engine Submission by Mario SanchezContrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site. Today, search engines like Google, MSN or Yahoo! Search have no problem crawling billions of pages and adding them to their index every month (and sometimes even...
Web-Safe Fonts for Your Site
Web-Safe Fonts for Your Site
by: Mario Sanchez
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. For example, some font types are more easily readable than others, and some are more widely available.
You want to choose font types that:
fit the character of your site,
are easy to read on a computer...
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