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•"How exactly does Ecommerce work"?  
"How exactly does Ecommerce work"?   by Lisa Schmeckpeper "How exactly does Ecommerce work"?This has to be the most-frequently asked question I receivefrom newbie clients. They know people are buying online andthey know they have to accept credit cards if they want tostand a chance in all the net-based competition, but beyondthat realization, most are clueless as to how it all works.I can't blame them, really. It's a confusing online worldout there and a lot of people who are trying to tell...

•Hosting-The Silent Partner for Your E-Business
Hosting-The Silent Partner for Your E-Business   by Lisa Schmeckpeper We have all been hearing the hype about onlinebusiness--proponents declare that it's the way of thefuture; detractors claim that it will never replacebrick-and-mortar business...which is reality?The truth falls somewhere in the middle: Online businesswill never replace brick-and-mortar, but an online presencewill be integral to the business model of any successfulbusiness. Already, e-commerce revenues are in the billions,and...

•Is Your Online Business Making Best Use of its Consumer Information?
Is Your Online Business Making Best Use of its Consumer Information?   by Lisa SchmeckpeperAs of this writing, I've spent almost four years online, andin that time I've filled out hundreds of online forms atcountless business and consumer websites. Maybe it was toregister for access to the site, to make a purchase, or justto get some really cool "free stuff."Each time the online form asked for a lot of personalinformation, and on more often than not, my birth date wasrequested.Having a keen...

•Online while in the woods! Fiction, future or reality?
Online while in the woods! Fiction, future or reality?   by Lisa SchmeckpeperStaying "available" and "in contact" with your clients is animportant part of good Customer Service. But sometimes thiscan be hard to do as we juggle our personal lives along withour business obligations. Being a Webmistress is nearly a24-hour-a-day job for me, just about the same as being aparent, except that on the Web, you aren’t expected to fixlunches. My clients sometimes need close attention andnurturing during...

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