•How Original Should Your Headlines and Slogans Be?
How Original Should Your Headlines and Slogans Be? by Lisa LakeWhen trying to come up with an ad slogan or headline, do certainfamiliar phrases leap to mind? Phrases that have been used amillion times, like "Three Easy Ways...," "Introducing the Newand Improved...," "Service With a Smile," or others like them?In an attempt to maintain originality and set your business apartfrom its competitors, your first instinct may be to squash thesedone to death phrases and go for something fresh and...
•How To Turn More Web Site Visitors Into Customers Who BUY
How To Turn More Web Site Visitors Into Customers Who BUY by Lisa LakeThese days I receive a lot of email from web site owners who say"I get plenty of visitors to my site, but hardly anybody buys."Sometimes it is downright embarrassing. These folks are gettingWAY more traffic to their site than I get to mine. I'm temptedto write back and say hey, I'll fix your conversion problem ifyou will show me how to get all that traffic.Low conversion rates (the number of visitors who become...
•MAKE YOUR EZINE AD STAND OUT
MAKE YOUR EZINE AD STAND OUT by Lisa LakeIn my experience, I've found that advertising in ezines is agreat way to get response. The problem is, there are a lot ofpeople out there who have realized the same thing.It used to be that your classified ad was only competing with oneor two other ads per issue. Now that everyone has discovered thisadvertising technique, your ad may be competing with eight, nine,or even ten other ads. What a conundrum!Now, this increased competition COULD be a...
•Need a Boost? Take a Look at How Far You've Come
Need a Boost? Take a Look at How Far You've Come
by: Lisa Lake
Too many of us are too hard on ourselves, always alert to that devilish voice whispering "you should be farther along in life". Smother that voice right now by reading this quote by Booker T. Washington:
"I have learned that success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed."
What enviable wisdom!
Obstacles, impediments,...
•Tempt Them with a Taste
Tempt Them with a Taste by Lisa Lake When first going into malls across the country, Chick-Fil-Asandwich shops probably did more for business by handing out freechicken samples than anything else. Who could resist a chunk offried white chicken meat, lightly coated, offered to you on atoothpick from a tray dressed up with a doily? Samplers returnedas customers, just as the company knew they would.A specialty condiment company that hocked homemade jams andmustards at street fairs in Texas grew...
•The Classified Challenge: Sell Within Seconds
The Classified Challenge: Sell Within Seconds by Lisa Lake Classified advertising is a marketing method that's hundreds ofyears old. In the last digital decade online classifiedadvertising has exploded. You can reach millions of readerswithin seconds after creating and posting an ad. It's aninexpensive way to market yourself, your service, or yourproduct, and your customer comes LOOKING FOR YOU when readingclassifieds. Yet too few of them score. Why not? They'revague. They don't sell within...
•The Moral of the Story is...Use Stories to Sell
The Moral of the Story is...Use Stories to Sell by Lisa LakeEvery story has an emotional response to elicit. When campers aresitting around a fire in the dark woods, they tell stories thatgenerate fear and excitement; stories about psychotic killerswith hooks for hands, and teenagers who pick up strangehitchhikers.When women have lunch with their girlfriends, they tell amusingstories about their husbands and boyfriends to relate to eachother. And when you tell a story on your website, in an...
•The Nice People's Guide to Business Politics
The Nice People's Guide to Business Politics by Lisa LakeI re-entered the workforce after years of being a stay at homemom. I knew that I was good at what I did, but when I firststarted back in business it seemed that nothing I did was goodenough. I felt I was lost at sea. It seemed that people weremad at me for no reason, or people didn't like the things I hadto say. My work was good, but not fast enough, and on and on.Sometimes I would leave the office so stressed out that when Igot home I...
•Three Easy Ways to Keep Customers
Three Easy Ways to Keep Customers by Lisa LakeIt is far more easy, and less expensive, to keep customers thanto try and get new ones. So even though your company relies onadding to its customer base, don't make the mistake of onlyinvesting in new customers! Here are some strategies that willhelp you retain your customers and will even get them to purchasemore of your company's products and services.Make it easy for customers to give you feedback. Probably oneof the most profitable activities...
•Tips For the Late Blooming Computer User
Tips For the Late Blooming Computer User by Lisa Lake For years I’ve been a stay-at-home mom, and I have only recently gone back into the work force. I’ve done pretty well for myself, butI could have really saved some time and frustration in thebeginning if I’d just known a few things about how to use acomputer.I come from the era of the typewriter and adding machine, and thecomputer was really intimidating to me at first. When I firstentered the business world, I lived in constant fear of...
•To Sell to a Woman, You Must Understand the Woman
To Sell to a Woman, You Must Understand the Woman by Lisa LakeThe hand that rocks the cradle is the hand that rules theworld. Truer words have never been spoken, especially whenwe consider the progress that women have made in society.Their hands no longer stick to rocking the cradle, but theystill rule the world.If you are to succeed in marketing a product or service, youmust remember that women control 85% of all purchases.Marketers need to consider that there are certain innatedifferences...
•Use Repetition to Increase Your Sales
Use Repetition to Increase Your Sales by Lisa LakeRepetition will increase your sales.Repetition will increase your sales.Repetition will increase your sales.Have I made my point? Probably. You certainly know what thisarticle is about, don’t you. Now let me tell you a little story:Once upon a time there was a beautiful girl named Trixy. Trixywas the most beautiful girl in the kingdom. She was so beautifulthat Prince John fell madly in love with her beautiful face. ButTrixy, who was...
•Warm Up Online -- How to Put More of Yourself into Your Online Business to Increase Sales
Warm Up Online -- How to Put More of Yourself into Your Online Business to Increase Sales by Lisa Lake Picture yourself with a client on the golf course, loving thesunny day and the easy conversation. Despite your below-averagegame you ease closer to a sale with each bogeyed hole behind you.Or imagine finishing up an important sale over a heartyrestaurant meal. Aaah. Now hit the delete key if your business isoperated online.You do business on the cold screen. There's no sunshine....
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