•"Business Writing Checklist"
"Business Writing Checklist" by Linda Elizabeth AlexanderYou're ready to do it. You've accepted an assignment from yourboss, agreed to put together a sales presentation, or were askedto write a report about last week's meeting results. Where doyou begin? Before you venture off into the land of writing foryour job, be prepared with the items on this checklist.1. Adjust your attitude. Writing doesn't have to be like drawingblood. In fact, many times in business writing, much of the workis...
•"How to Write Copy That Turns More Website Visitors into Buyers"
"How to Write Copy That Turns More Website Visitors into Buyers" by Linda Elizabeth Alexander"How to Write Copy That Turns More Website Visitors into Buyers"-- ©2003 By Linda Elizabeth AlexanderYou're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell ?- or don't.Start by evaluating your web copy. If you were a stranger visiting your...
•"Ten Questions To Ask Before Hiring a Freelance Writer"
"Ten Questions To Ask Before Hiring a Freelance Writer" by Linda Elizabeth AlexanderFinding quality writers is not easy. As with hiring any employeeor contractor, be sure to get the facts first.1. What am I looking for?Before you begin your search for a writer, make sure to outlineyour needs. Do you need a marketing writer that does brochures?A technical writer who knows Visual Basic?2. How do you charge?Many freelancers work on a per-project basis and requireone-third to one-half of the fee...
•Anatomy of a Business Letter
Anatomy of a Business Letter by Linda Elizabeth AlexanderAnatomy of a Business Letter©2002 By Linda Elizabeth AlexanderThis article may be freely published in your print or online newsletter or on your website provided1. You include the byline and the resource box;2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business, WritingNumber of Words: 720Website:...
•Business Writing Skills I: What Do You Want To Say?
Business Writing Skills I: What Do You Want To Say? by Linda Elizabeth AlexanderMany web entrepreneurs are unfamiliar with business writing. Intruth, concise writing will build your business because you willbetter connect with customers and prospects. In this five-partseries, the author will teach you how to make your webcommunications, and all business correspondence, clearer,understandable, and more direct.Business Writing Skills I: What Do You Want to Say? By LindaElizabeth...
•Business Writing Skills II - A Web Writing Primer
Business Writing Skills II - A Web Writing Primer by Linda Elizabeth AlexanderWhatever you would write on paper, cut it in half. The web wasdesigned for quick reading. Studies show that people do not readlong blocks of text while surfing the web; reading from thescreen is often slower than reading on paper. Therefore, be asbrief and to the point as you can be, or risk losing yourreaders' attention.Write for scanning. Since web surfers often skim web copy, avoidusing long blocks of text. Use...
•Business Writing Skills Part III: Avoiding Sexist Language
Business Writing Skills Part III: Avoiding Sexist Language by Linda Elizabeth AlexanderMany businesspeople are unfamiliar with business writing.Concise writing will build your business because you will betterconnect with customers and prospects. In this four-part series,I will teach you how to make your writing and other businesscorrespondence clearer, understandable, and more direct.Avoiding Sexist Language in Writing By Linda Elizabeth AlexanderWhy avoid sexist language in your business...
•Compelling Words that Sell With the Magic of Pixie Dust
Compelling Words that Sell With the Magic of Pixie Dust by Linda Elizabeth AlexanderCompelling Words that Sell With the Magic of Pixie Dust-- (c)2003 By Linda AlexanderThis article may be freely published in your print or online newsletter or on your website provided1. You include the byline and the resource box (author bio);2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business,...
•Don't Attempt To Write Without Them!
Don't Attempt To Write Without Them! by Linda Elizabeth AlexanderYou're ready to do it. You've accepted an assignment from yourboss, agreed to put together a sales presentation, or were askedto write a report about last week's meeting results. Where doyou begin? Before you venture off into the land of writing foryour job, be prepared with the items on this checklist.1. Adjust your attitude. Writing doesn't have to be like drawingblood. In fact, many times in business writing, much of the...
•Eliminate Redundancies for Fat Free Writing
Eliminate Redundancies for Fat Free Writing by Linda Elizabeth AlexanderThis article may be freely published in your print or onlineNewsletter or on your website provided1. You include the byline and the resource box;2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business, MarketingNumber of Words: 300Article Autoresponder: fatfreewriting@write2thepointcom.comWebsite:...
•Features and Benefits: Which is Which and Why Do I Need to Know the Difference?
Features and Benefits: Which is Which and Why Do I Need to Know the Difference? by Linda Elizabeth AlexanderThis article may be freely published in your print or online newsletter or on your website provided1. You include the byline and the resource box;2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with a courtesy copy or a link.Subject: Business, MarketingNumber of Words: 430Website: http://www.write2thepointcom.comFeatures and...
•Gathering Ideas for Brilliant Writing
Gathering Ideas for Brilliant Writing by Linda Elizabeth AlexanderThis article may be freely published in your print or online newsletter or on your website provided1. You include the byline and the resource box;2. You print the article in its entirety, unchanged; and3. You notify the author when and where it's printed with acourtesy copy or a link.Subject: Business, WritingNumber of Words: 557Website:...
•Generating Innovative Ideas for Writing
Generating Innovative Ideas for Writing by Linda Elizabeth AlexanderThere is nothing scarier than staring at a blank piece of paperwith a deadline quickly approaching. Whether you're writing acolumn, article, or essay, the following ten techniques willhelp you find the topic or angle you are looking for. 1.ReadYou can read anything ? a newspaper, book, or milk carton.Jumping into an environment that already has lots of ideas in itmay lead to new ideas.2.Surf the WebStart on your favorite...
•How to Write a Business Memo
How to Write a Business Memo by Linda Elizabeth AlexanderHow to Write a Business Memo©2002 By Linda Elizabeth AlexanderA business memo helps members of an organization communicate without the need for time-consuming meetings. It is an efficient and effective way to convey information within an organization.Use memos rather than letters when you are communicating within your organization, including members of your department, upper management, employees at another company location, etc.Memos...
•How to Write a Fundraising Letter
How to Write a Fundraising Letter by Linda Elizabeth AlexanderThis article may be freely published in your ezine, on your website, or in a print newsletter provided that1.You print the article in its entirety, unchanged,2.You include a byline and the resource box at the end,3.You notify the author of intent to publish ? please send a courtesy copy of your publication or a link.How to Write a Fundraising Letter(c) 2002 By Linda Elizabeth AlexanderThe key to a successful fundraising campaign...
•Introduction to Document Design: Visual Organization
Introduction to Document Design: Visual Organization by Linda Elizabeth Alexander This article may be reprinted in your ezine, on your website, or in your print newsletter provided1. You include the article in its entirety, unchanged;2. You include my byline and the resource box at the end;and3. You notify me of intent to publish and send a courtesy copy or link.Introduction to Document Design: Visual Organization--(c)2002 by Linda AlexanderGood document design helps readers find and...
•Organizing Business Cards for Effective Contact Management
Organizing Business Cards for Effective Contact Management
by: Linda Elizabeth Alexander
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?
If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse ? but that...
•Small Cards, Big Ideas: Alternative Uses for Business Cards
Small Cards, Big Ideas: Alternative Uses for Business Cards
by: Linda Elizabeth Alexander
Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas.
Print something other than a business card on biz card-sized cardstock.
You have seen loyalty cards for "buy 10 get...
•Ten Steps to a Power-Packed, Persuasive Proposal
Ten Steps to a Power-Packed, Persuasive Proposal by Linda Elizabeth AlexanderWriting proposals is a skill no businessperson should bewithout. Often clients will put out a request for proposal fromthree or more companies at the same time. In order to get theirbusiness, yours has to be the most convincing one -- the onethat demonstrates the most value for clients' dollars. Here areten steps to constructing compelling proposals that ensure yoursuccess.1. As with any writing project, you first...
•Ten Tips to Simplify Your Business Correspondence
Ten Tips to Simplify Your Business Correspondence by Linda Elizabeth AlexanderYou write to express, not to use every word in the dictionary.Here are ten tips for using those words to make your writingclearer.1. Simplify language Avoid using big or vague words. Use fewerwords, but make them count.2. Shorten sentences Business people don't have time to read10-page letters. Cut out run-on sentences. Eliminate extra wordsas long as it doesn't change the meaning. You can also combine ashort and a...
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