•7 ways to make a GREAT first impression!
7 ways to make a GREAT first impression! by Lee Hopkins 1. Focus on the otherBeing known as a 'natural' at interpersonal communication is not just a gift that a select few enjoy. We can all enjoy the reputation of being 'a great communicator'.Simply focus the conversation on the other person. This takes the pressure off you --- you don't have to be a witty bon-vivant to be a great communicator.Avoid interrogating your new acquaintance, and if you are really nervous do your best to control...
•Assertive communication - what is it and why use it?
Assertive communication - what is it and why use it? by Lee Hopkins What IS assertive communication?~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Assertive communication is the ability to express positive andnegative ideas and feelings in an open, honest and direct way. Itrecognises our rights whilst still respecting the rights ofothers. It allows us to take responsibility for ourselves and ouractions without judging or blaming other people. And it allows usto constructively confront and find a mutually...
•Barriers to business communication
Barriers to business communication by Lee Hopkins There are six crunching barriers to business communication: 1. Poor structure to the communication 2. A weak delivery 3. The use of the wrong medium to deliver the communication 4. A mixed message 5. The message is delivered to the wrong audience 6. A distracting environmentLet's consider each of these barriers to business communication in turn...Poor structure to the communication~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~The structure of a...
•Communication strategy during a time of strategic planning
Communication strategy during a time of strategic planning by Lee Hopkins"Rubbish!" shouted the large, aggressive man in the red-striped shirt (we had to pay attention to him because he owned the company)."The staff don't need to be told anything. When we've sorted out all the details and have the adverts ready to run, then we'll tell them. They don't need to know beforehand, it'll only stop them working" he went on to loudly proclaim.It's hard to ignore the wishes of your client,...
•Dialogue: The Four Dialogic Principles For Successful Communication
Dialogue: The Four Dialogic Principles For Successful Communication
by: Lee Hopkins
"But you don't understand!" exclaimed the manager, "this new initiative is vital for our team. If it doesn't work we could all be out of a job!"
"Uh-huh... Really... Explain to me again how this new initiative is so different from previous initiatives that were also going to cost me my job if they didn't work" asked the long-term employee.
"Look; we have to do this. Can't you see?"
"Why do we have to do...
•Effective communication in business
Effective communication in business by Lee Hopkins Effective communication in businessEffective communication in business is not about creating the perfect PowerPoint presentation. It's not about writing the perfectly-pitched report. It's not even about assiduously alliterating .Sometimes effectively communicating in business can hinge on something really simple——the habits you bring to your interactions with others.As we all know, we all have habitual behaviours that we carry around with us...
•Efficiency - one of the three Es of business communication
Efficiency - one of the three Es of business communication by Lee HopkinsThere are many different ways of delivering your business communication: direct mail; in-person sales calls; telephone; the annual report; above and below the line advertising; packaging; posters, and company stationery to name just a few.Each involves a financial cost for both production and distribution. Are there ways of reducing these costs?Certainly! eTechnology allows the production of words, sound and visual...
•Fundamentals of Headlines, Copy and Design in Communication
Fundamentals of Headlines, Copy and Design in Communication by Lee Hopkins While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and portray a consistent identity.An ad that's too cluttered can't convey a message quickly enough to engage the reader or viewer. One that's out of character with the product or...
•Headlines - how important are they for your business communication?
Headlines - how important are they for your business communication? by Lee Hopkins Vital!Do you think that headlines are only used by advertisers trying to sell something?Well, forget the myth that people are only interested in information and if you have great information then they will read you. They won't if you don't give them a reason to. Which is where headlines come in...You have seven seconds ('seven' is a magic number for the brain) to grab their attention, otherwise they move on....
•How to communicate to the four main personality types
How to communicate to the four main personality types by Lee Hopkins You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic .Let's take a moment to consider each of them in the workplace.Extrovert:someone who probably has a messy desk; who leaves projects 75% completed then gets distracted by new, 'more exciting' projects; someone who communicates their ideas with enthusiasm and charm; makes...
•How to write emails that get results!
How to write emails that get results! by Lee Hopkins Writing an effective email that gets the result you were looking for is not as simple as just opening up your email software and hitting the keyboard with your fingers.Writing an email that gets results is an art form - get it right and it is read effortlessly by the reader. Get it wrong and it reflects really badly on you.So if I have just ONE tip to pass on to you it would be this: When writing your emails throw everything you learnt in...
•Minimising conflict with effective communication
Minimising conflict with effective communication by Lee Hopkins Did you know there are 5 types of communication that lead to conflict?Let's look at them...Definition of 'Conflict'~~~~~~~~~~~~~~~~~~~~~~~~It helps if we first define what we mean by 'conflict' * Conflict is an expressed struggle between at least two parties, both of whom perceive interference from the other towards achieving their goals * A conflict can only exist when both parties are aware of a disagreementThe 5 types of...
•Modes of communication in a busy world
Modes of communication in a busy world by Lee Hopkins Technology is wonderful -- it allows us to communicate with others in all sorts of different ways.However, sometimes the way we or others choose is not the most appropriate for the recipient or the message. We are all incredibly busy, after all.So here's my quick'n'dirty philosophy for how I communicate with others in business, in descending order of use and ascending order of priority or urgency. Please feel free to adapt or ridicule it...
•Nonverbal communication in business
Nonverbal communication in business by Lee Hopkins There are five key elements that can make or break your attempt at successful nonverbal communication in business: Eye contact Gestures Movement Posture, and Written communicationLet's examine each nonverbal element in turn to see how we can maximise your potential to communicate effectively...Eye contact~~~~~~~~~~~Good eye contact helps your audience develop trust in you, thereby helping you and your message appear credible. Poor eye...
•The seven essentials of great business communication
The seven essentials of great business communication by Lee Hopkins There are seven essential elements to successful business communication: Structure Clarity Consistency Medium Relevancy Primacy/Recency Psychological Rule of 7±2If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.So let's look at each in turn...Structure~~~~~~~~~How you structure your communication is fundamental to how easily it is absorbed and...
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