•Avoid Advertising Disasters with Quality, Professional Spanish Translation
When it comes to free translation for your business or nonprofit organization, you get what you pay for. Learn from these companies’ Spanish-language advertising blunders.
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“Suffer from Diarrhea” does not invoke a satisfying image of pleasant-tasting beer. Yet the Coors beer ad campaign “Turn it Loose” was translated into Spanish as such. American Airlines’ tagline “Fly in Leather” became “Fly Naked” in the Spanish translation of the company’s ad campaign. Equally as harsh, the...
•Businesses Marketing to US Hispanics Face Limited Competition
Does your business market to the lucrative Latino market? Here are some tips for targeting Hispanics without straying far from your local community.
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Most of us have witnessed the changing demographic in the United States over the past few years: Hispanics are now the largest minority group in the United States. This phenomenon is not new to border states such as Texas and California, but for those who live in the Midwest, Central United States, or New England, this changing demographic...
•Is Your Website Latino Friendly?
If a business guru told you he could instantly increase your website’s exposure by 15%, would you follow his advice? That’s exactly what having an English – Spanish website can do for your business: Hispanics constitute 15% of the US population, and that number is constantly growing. Is your company doing everything it can to market to this large and growing US Hispanic community?
Nearly 20% of the U.S. population age 5 and older spoke a language other than English at home, and over half of...
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