•"Things Ezine Publishers Wished Their Subscribers Knew"
"Things Ezine Publishers Wished Their Subscribers Knew" by June CampbellWant to make the most of the ezines that you receive?Understanding the following will go a long way towards makingyour ezine subscribing a pleasant experience.1. Advertisements Make It Possible.You're outraged because the free ezine contains advertisements?Consider that you PAY to receive newspapers, magazines andtelevision shows, and they all contain ads. The publisher of that freeezine isn't doing hours and hours of...
•10 Tips for Hassle-Free Business Travel
10 Tips for Hassle-Free Business Travel by June CampbellIf you're a road warrior, these travel tips will help reduce the stress ofyour journeys.1. Choose your Travel Modality WiselyPlanes, trains or automobiles: what's the choice to be? While airtravel is clearly the only way to go for long journeys, shorter trips ofa couple of hundred miles might be faster via train, bus or auto.When making your decision, consider time spent traveling to andfrom airports, plus time spent lining up for check...
•5 Strategies for Order Fulfillment
5 Strategies for Order Fulfillment by June CampbellFulfillment is simple at a brick and mortar store.The customer pays for the merchandise and carriesit away. However, fulfillment is more complicatedfor a mail order business or a business that isselling via the Internet.Fulfillment includes taking the order, packing,shipping and processing the financial transaction.It could also include customer service, technicalsupport, inventory management, and processingrefunds, returns and warranty...
•A Dozen Tips for Starting an Import/Export Business
A Dozen Tips for Starting an Import/Export Business
by: June Campbell
Thinking of starting an import/export business? Jennifer Henzel, a Certified Import/Export Trade Professional offers these tips for getting started:
1. Many countries have set up offices (Consulates or Embassies) in foreign countries to promote the exporting of their goods. The Consulates will supply you with industry directories and more. Embassies are located in a nation's capital and Consulates in different cities. In...
•Cyberlaw 101
Cyberlaw 101 by June CampbellYou've already discovered that the Internet is a great medium for promoting your business. But just as you can use the Net's various components like the web,email, chat and newsgroups to network, to make new contacts and to generate leads, you can easily findyourself in hot water over legal disputes and legalchallenges.Doing business on the Net can be fraught with legal perils for those who act unthinkingly or unknowingly.In some situations, laws governing cyber...
•Deliver Profits with Direct Mail
Deliver Profits with Direct Mail by June Campbell If you are in business, you might want to consider using direct mail to find new customers or drum up more business from your existing ones. If using a print broker or a direct mail agency isn't within your budget, you might opt to do the mailing yourself.Experts say that increasing your leads through direct mail is both an art and a science. However, you'll improve your response rates if you keep these "secrets" in mind:1. Your mailing list...
•Don't Gimme No Solutions!
Don't Gimme No Solutions! by June CampbellEver thought that this whole technology thing is just too confusing for the average person to understand? Ever visited a web site to learn about a new computer product only to leave the site muttering, "I don't get it. It's way too complicated?"Well, if you have, you're not alone, and the problem may not be of your making. The way I see it, the technology marketers on the Information Superhighway are spinning their wheels in a morass of jargon and...
•E-Sigs That Work - by June Campbell
E-Sigs That Work - by June Campbell by June CampbellDoes your email signature contain a humorous quip or a philosophical quotefrom a dead poet? If yes, you're wasting a wonderful opportunity to promoteyour business for free!To a business person, an e-sig is an advertisement and the basic guidelinesfor writing advertisements apply. However, modifications for online use arerequired. Keep the following guidelines in mind:1. Less is more. Some email systems and mailing lists will automatically...
•Have You Drafted a Power of Attorney?
Have You Drafted a Power of Attorney? by June CampbellIn these unsettled times, it's the sign of a smart businessowner to expect the best but prepare for the worst. Whatwill happen to your business if you are unavailable due toany circumstance? Perhaps you are a Reservist and get calledinto active duty, for example.By drafting a Power of Attorney, you will be giving someonethe legal right to look after your business affairs if you areunavailable, away, mentally incapacitated, or otherwise...
•Internet Marketing or What's That You Say?
Internet Marketing or What's That You Say? by June CampbellPlanning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?HUH?If you're new to business and trying to learn how to market on the Internet, your first reaction will be complete bewilderment. Come to think of it,why am I suggesting this happens only to people who are new to business? I'm betting you'd find Fortune 500 CEO's who...
•Should You Translate Your Web Site to Another Language?
Should You Translate Your Web Site to Another Language? by June CampbellIn 2001, half the users of the Web do not speak English as a first language.What's more, the number of non-English speaking newcomers is growingat a much faster rate than the number of English speaking Internet newcomers.However, 80% of the information on the web is in English.Should you make your web site available in languages other than English?If you are interested in reaching overseas markets and doing business...
•Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse by June CampbellIs someone distributing your software or other copyrightcontent illegally over the Internet? It's possible. Ithappens. If you can prove your case, you have groundsfor legal action.BUT -- before making yourself look foolish and creatingenemies, have your facts straight. A reasonableunderstanding of Internet technology can prevent youfrom ending up with egg on your face.Take this...
•Ten O'Clock Charley and Other Irritants
Ten O'Clock Charley and Other Irritants by June CampbellI'm tired of Ten O'Clock Charley. (MASH fans will get theconnection.) Charley is the twit that inevitably sends me 4-6 virusesby email a day or two after my newsletter is published. My anti-virussoftware picks them off like mosquitoes attacking a bug zapper. Heor she) must have subscribed using an autoresponder that isprogrammed to send out the viruses according to a set schedule.Maybe I'm just ready for a vacation, but I'm weary of the...
•The Psychology of Color in Marketing
The Psychology of Color in Marketing by June CampbellMarket researchers have had a field day identifying the colors and thelikely effect they have upon us. However, the effects of color differ amongdifferent cultures, so the attitudes and preferences of your target audienceshould be a consideration when you plan your design of any promotionalmaterials. For example, white is the color of death in Chinese culture, butpurple represents death in Brazil. Yellow is sacred to the Chinese,...
•Their Secret Lives or My Ezine Has a Love Life
Their Secret Lives or My Ezine Has a Love Life by June CampbellI've just discovered something amazing. The Roundup, my bi-weeklyezine, has a love life! As a matter of fact, it appears to be doing much better than I am in that respect. You see, The Roundup regularly receivesemail messages sent to its subscription address. The last one started,"Hi, It's been awhile since we talked. I'm wondering if you've beenthinking about our last conversation…."Oh, Roundup, you little devil you! Have you...
•Tips for Getting Good Customer Service
Tips for Getting Good Customer Service by June CampbellThe electronic product you bought online five minutes ago doesn't work properly and you're gonna fire away an email letting that *$&$#* company know just what you think of their stinking service. Sound familiar? If so, consider this:Yes, there are dishonest merchants on the web and yes, some merchants offer dismally poor customer service. Nevertheless, it's a mistake to paint everybody with the same brush. Many of the merchants that...
•Tips for Good Business Writing
Tips for Good Business Writing by June CampbellYou can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a business plan, a marketing strategy, copy for your web site, a white paper, a job description, an inter-office memo, a Board report, a press release, or…?There is good news if writing is not your strong...
•Unsolicited Email: Yes or No?
Unsolicited Email: Yes or No? by June CampbellIf Internet marketing is on your list of things to do, you will have to decide what role email will play in your marketing activities. Unless you've been living in a cyber-cave, you already know that the topic of bulk email is a contentious one. While opponents and anti-spam groups protest and lobby to ban the use of unsolicited email (spam), our mailboxes continue to fill with … well, crap.And make no mistake; this influx is an inconvenience....
•What Do They Search For?
What Do They Search For? by June CampbellDo you know what and how people search when online? If you're operating an online business, this is important information. Understanding search habits and online behaviors helps you strategize your marketing campaigns.Pew Internet Project has released a new study (summer 2002) describing what people do online. (http://www.pewinternet.org/) The researchers found that searching for information is big -- second only to using email. Fully eighty percent...
•Who's Peering Into Your Computer?
Who's Peering Into Your Computer? by June CampbellHave any passwords, love letters, naughty picturesor sensitive business information stored on yourhard drive? It's almost embarrassingly easy for ahacker to break into a networked computer andretrieve your personal information.Does your computer have an interior microphone oran interior video recorder? If yes, thesetechnologies can be activated without your knowledge.Hackers can not only get your data files, but theycan record sound and video...
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