•80% of Your Web Site is Maintenance
80% of Your Web Site is Maintenance by Judy Cullins80% of Your Web Site is MaintenanceJudy Cullins ©2003 All Rights Reserved.Once your Web site is up, you must maintain it. Maintenance means changes, and each time you make a change, you may make a mistake. If your visitors get a link that doesn't work or incompleteinstructions, or if your copy is lackluster instead of passionate, theywill leave your site and not bookmark it.Before you invite Web potential customers to see your masterpieceyou...
•Attract More Buyers to your Product: Use Metaphors
Attract More Buyers to your Product: Use Metaphors by Judy CullinsSurprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor....
•Book Promotion Myth -- The Best Place to Sell Books is a Book Store
Book Promotion Myth -- The Best Place to Sell Books is a Book Store by Judy CullinsYou have permission to publish this article electronically or inprint, free of charge as long as the signature box is included. Word Count: 507 at 65 characters per lineThanks,Judy===============Book Promotion Myth -- The Best Place to Sell Books is a Book StoreJudy Cullins©2001When most people think of buying books they think of bookstores. Marketing guru, John Kremer, author of 1001 Ways to Market Your Book...
•Boomerang, Don't Ricochet your Web Site Visitors
Boomerang, Don't Ricochet your Web Site Visitors by Judy CullinsYou don't win your visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some things I do to get people to keep coming back to my site: 1. Upload new, original, and useful content often. On every Web page put a notice: Bookmark our site. We update material weekly. Then, follow up and...
•Bring Out the Natural Writer in You
Bring Out the Natural Writer in You by Judy CullinsBring Out the Natural Writer in YouJudy Cullins ©2004 All Rights Reserved.Think you can't write a book that will sell? You aren't a natural writer? In fact, you don't really like to write?Putting a book together can be daunting. But no, you don't need to hire a ghostwriter. You don't need to do research. Your readers simply want answers to their challenges and questions. Do that and you will write an easy-to-read, well organized, and...
•Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly
Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly by Judy Cullins80% of your Web site is Maintenance!Once your Web site is up, you must maintain it. Maintenancemeans changes, and each time you make a change, you maymake a mistake. I'm really grateful when people point out myWeb glitches, and I can be more proactive by checking my siteeach week.If your visitors get a link that doesn't work, see incompleteinstructions, or read your dull instead of...
•Defy the Myths, Get Your Book Written--Fast! - Part 1
Defy the Myths, Get Your Book Written--Fast! - Part 1
by: Judy Cullins
Why don't you write a book?
Most people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. An entrepreneur feared it wouldn't sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn't know where to find the time to write.
These are reasons, but they aren't real, they are myths. You can write a profitable...
•Defy the Myths, Get Your Book Written--Fast! - Part 2
Defy the Myths, Get Your Book Written--Fast! - Part 2
by: Judy Cullins
Why don't you write a book?
Most people complain it takes too long. They are too busy. One professional coach said she was not a natural writer. An entrepreneur feared it wouldn't sell, or it would be too much effort. A professional speaker says she is so busy marketing herself, she doesn't know where to find the time to write.
These are reasons, but they aren't real, they are myths. You can write a profitable...
•Distribute Your Self-Published Book (Part 1)
Distribute Your Self-Published Book (Part 1) by Judy CullinsDistribute Your Self-Published Book (Part 1)Judy Cullins c 2003 All Rights ReservedWhere is your book now? With a distributor? In a book store?Or, did it already die an early death after a few months? New self-published authors often believe they need a distributorto sell a lot of books. They want to use Ingram or Baker &Taylor because they think they need to get their book into the"brick and mortar" bookstores like Barnes and...
•Distribute Your Self-Published Book - Part 1
Distribute Your Self-Published Book - Part 1 by Judy CullinsDistribute Your Self-Published Book - Part 1Judy Cullins c 2003 All Rights ReservedWhere is your book now? With a distributor? In a book store?Or, did it already die an early death after a few months? New self-published authors often believe they need a distributorto sell a lot of books. They want to use Ingram or Baker &Taylor because they think they need to get their book into the"brick and mortar" bookstores like Barnes and...
•Distribute Your Self-Published Book Online 8 Ways (Part 2)
Distribute Your Self-Published Book Online 8 Ways (Part 2) by Judy CullinsDistribute Your Self-Published Book Online 8 Ways (Part 2) Judy Cullins c. 2003 All Rights Reserved If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method isgood for the long haul and costs you little time or money.With Online distribution the self-published author or Web business site...
•Drive People to Your Site to Buy Your Products
Drive People to Your Site to Buy Your Products by Judy CullinsDrive People to Your Site to Buy Your ProductsJudy Cullins © 2003 All Rights Reserved.Bring those visitors back for more, applauding you and sayingBRAVO! They will create a buzz about your great site, and sendyou many more visitors through word of mouth. These visitorsare your personal marketing force.If you are a non-techie like me, you may not have heard of whata "sticky" Web site is (it is the stuff that lures visitors back...
•Five Essential Steps to Set up Your Author's Web Site
Five Essential Steps to Set up Your Author's Web Site by Judy CullinsFive Essential Steps to Set up Your Author's Web SiteJudy Cullins ©2005 All Rights Reserved.You may already have your web site up. You may be ready to create one. The biggest mistake most people make is that they don't write their Web site to sell before they contact their web master. Here are five solutions.Step One. Get Organized.Just like anything else, you need to get organized first. What do you need to learn to put up...
•Follow up Increases Sales 80% with Only 20% Effort
Follow up Increases Sales 80% with Only 20% Effort by Judy CullinsDid you know that 80% of all sales are made after the 5thcontact?Instead of chasing new business all the time, remember thefaithful--your product buyers, your clients, your teleclassattendees, your ezine subscribers.Your best customers are the ones you have already sold to.When you spend only a little time with "thank you's" and offers,you'll reap the 80% results.That translates to increased sales,more clients and more...
•Format Each eBook Chapter Before you Write It
Format Each eBook Chapter Before you Write It
by: Judy Cullins
Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message?
Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.
Most writers start writing before they are sure of their eBook's main focus or thesis. The thesis is your...
•Headlines Bring Sales--Where and How to Use Them
Headlines Bring Sales--Where and How to Use Them by Judy CullinsHeadlines Bring Sales--Where and How to Use ThemJudy Cullins c. 2003 All Rights ReservedHeadlines are short vital statements to stimulate your potentialcustomers and clients to take action. That means sales! Sinceyou only have 10 seconds to attract your visitor or reader,create headlines to make ultimate sales.Your benefit-driven headlines are your 24/7 sales team workingfor your while you relax your favorite way.Without them,...
•How a Book is Born: One Author's Story
How a Book is Born: One Author's Story by Judy CullinsHow a Book is Born: One Author's StoryJudy Cullins © 2003 All Rights ReservedNot all books come out whole, all at once. In fact, most booksease out little by little. They have strange and wondrousbeginnings. Some come from speeches, some come from articlesor short stories. The saying goes if you write a short story orarticle every day, at the end of a year you'll have a book--a bigbook at that! But then, why think so big? Twenty five...
•How Three Publishing Myths Kill the Author
How Three Publishing Myths Kill the Author by Judy CullinsAgents and publishing houses have their best interests at heart,not the author's. Save yourself from headaches, disappointments,and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals. Myth: You need an agent or big publishing house to market your book and make big money.Since big publishers don't look at unknown authors, now is the time...
•How to Discover your Primary Market
How to Discover your Primary Market
by: Judy Cullins
Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market.
Approaches That Set you Up to Pull Customer Orders
One: Develop a Specific Customer Profile
It's good to know whether your customers are primarily women or men. Remember, women buy 70% of the books...
•How to Outline your Book and Chapters with Mindmapping
How to Outline your Book and Chapters with Mindmapping by Judy CullinsHow to Outline your Book and Chapters with MindmappingJudy Cullins C. 2003 All Rights ReservedMindmapping is better than linear outlining because authors canuse flexible thinking and relativity in writing their book. One can add and subtract a thought or phrase from a mindmap easily. Mindmappingis an excellent way to start, organize, and finish your book.What is Mindmapping?Mindmapping is a color-coded outline of main...
•If you Sell a Product, Use Online and Web Site Marketing
If you Sell a Product, Use Online and Web Site Marketing
by: Judy Cullins
To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here's 11 ways to sell more products.
1. Get a Low-Cost Web Site
You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such...
•Know These Five Audiences to Write a Top Selling Book
Know These Five Audiences to Write a Top Selling Book by Judy CullinsKnow These Five Audiences to Write a Top Selling Book Judy Cullins ©2003 All Rights Reserved.To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, andcompelling copy your audience will appreciate and talk about. Speaking directly to your reader on each page makes you the savvy author your readers will...
•Know your Audience Before you Write your Book or Web Site
Know your Audience Before you Write your Book or Web Site by Judy CullinsIf you want happy customers to use your service or buy yourproduct, you need to focus on their needs and desires.Unhappy customers leave when they can't find what theywant--benefits and an easy way to buy. Perhaps your site hasbarriers you don't realize. If anything is difficult, customers willleave and give their business to someone else. Know youraudience and write headlines that Wow them.Know your Audience Before you...
•Make your Writing or Marketing Projects your Top Priority
Make your Writing or Marketing Projects your Top Priority by Judy CullinsMake your Writing or Marketing Projects your Top PriorityJudy Cullins c 2004 All Rights Reserved.When you finish your eBook or print books, you have a productyou can sell. After you finish the book be sure to write the allimportant sales letter. The sales letter is the key to sales floodingin. Each book will market another book. Books help promoteyour service as well.Like a messy room full of clutter, you just want to...
•Market Your Book Through A Feature Story
Market Your Book Through A Feature Story by Judy CullinsDo you send out press releases? Have they brought youfinancial rewards?If not, you may want to rethink how to write a good one--onethat gets noticed, published, and most important, gets a featurestory. If editors notice and love your press release, they willwant to interview you for a feature story. A feature gets a lotmore attention than a news release.Author's Tip: Editors and radio v talk show producers want andneed human interest...
•Natural Marketing for Full Business Success
Natural Marketing for Full Business Success by Judy CullinsNatural Marketing for Full Business SuccessJudy Cullins c 2003 All Rights Reserved.Is your mind muddy on marketing? Do you wake up each dayand say, "I get to share myself and my great message withothers" or do you say, " I have to market , or I will fail."Natural marketing refers to the action you take to get the wordout about your service and product that rings true to your heart.It feels effortless without struggle, where ideas pop...
•Need a Book Coach, Ghost Writer, or Editor? Part 2
Need a Book Coach, Ghost Writer, or Editor? Part 2
by: Judy Cullins
If you either want to write a book to help others create a better life and boost business or you already have your book nearly finished, you may need book coaching to answer all of your questions "What step to take next?"
Know Your Editing Choices
Line editing. Use this final professional edit after you have already revised your work three times. These three revisions include: excluding all redundancies, reworking...
•No Money Promotion That Creates 30X Sales In Five Months
No Money Promotion That Creates 30X Sales In Five Months by Judy CullinsPlease consider the following article for your ezine or your Website. Please include the resource box at the end of the article.705 words at 65 characters per line.Thanks,Judy Cullins=======No Money Promotion That Creates 30X Sales In Five MonthsBetter than such offline promotion as press releases, talks, or book reviews?Better than search engine placement, banner ads, ezines and news groups? Yes! The number one way to...
•No Time to Finish your Book?
No Time to Finish your Book? by Judy CullinsNo Time to Finish your Book? Judy Cullins ©2004 All Rights Reserved.This number one complaint keeps many a professional from expanding their business through a book. As a book-writing coach, the Number One Question I get is, "How can I find time to write?" Here's encouragement and how to's to get your book finished.1. Write a short book for your first effort.Expand an article, talk, or report by adding a few stories, anecdotes, quotes, tips, or...
•Online Networking Through Reciprocal Links
Online Networking Through Reciprocal Links by Judy CullinsOnline Networking Through Reciprocal LinksJudy Cullins c. 2003 All Rights Reserved.What is Networking?Networking can make you rich with wealth, referrals and sales.And much more, it can bring adventures, challenges, friends,relationships, and passion. Exchanging reciprocal links is theOnline version of networking. Here's seven reasons forexchanging links.Seven Reasons for Exchanging Links1. When you exchange links with Web sites...
•Online Promotion Beats Traditional Seven-One (Part 1)
Online Promotion Beats Traditional Seven-One (Part 1)
by: Judy Cullins
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?
Traditional Book Marketing Method One: The Press Release
Sure, press releases can...
•Online Promotion Beats Traditional Seven-One (Part 2)
Online Promotion Beats Traditional Seven-One (Part 2)
by: Judy Cullins
Online Marketing Can Produce 7 times your Profit in Just Five Months
Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines where thousands a day will see your message and visit your book-selling site.
Rather than a shot gun approach, I suggest you use this one...
•Optimize your Search Engine Placement Five Easy Ways
Optimize your Search Engine Placement Five Easy Ways
by: Judy Cullins
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in the top ten listings in your category (mine was book coaching) you are in good...
•Overcome Writers Block with Snake Dancing
Overcome Writers Block with Snake Dancing
by: Judy Cullins
Writers block! Even columnist Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi and to divert his attention when he can't think of what to write. Recently, he reached for the cola and instead found a coiled snake. He tried barbecue tongs to carry it away, but when it landed in his pool, he kept the dance going trying to catch the thing.
As a writer...
•Power Headlines for Promotion
Power Headlines for Promotion by Judy CullinsPublishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Judy@BookCoaching.com.Title: Power Headlines for Promotion SuccessAuthor: Judy CullinsCopyright 2004. All Rights Reserved.Article URL:...
•Price your eBook to Sell Well
Price your eBook to Sell Well
by: Judy Cullins
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?
A. The big answer is "it depends."
Here's seven tips to help:
1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price.
Let's say you have a book...
•Promote Your Books Through Flyers
Promote Your Books Through Flyers by Judy CullinsPromote Your Books Through FlyersJudy Cullins ©2003 All Rights Reserved.A good, inexpensive way to promote your books is a flyer.What makes one flyer so much better than another? Use these10 tips to make yours stand out from the crowd.1. Include your front cover. People want to see what your booklooks like. Color is great, but not necessary. Make sure yourcolored book cover copies well in black and white. It's farcheaper to print in black and...
•Promote your Business and Products through Submitting Articles to Top Web Sites
Promote your Business and Products through Submitting Articles to Top Web Sites
by: Judy Cullins
Articles submitted to Online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services.
Here's how to get your articles on Web sites that have 1000- 500,000 visitors each day.
1. Run a search on the top search engines to find the top ten...
•Promote your Coaching or Speaking Business Through eBooks
Promote your Coaching or Speaking Business Through eBooks by Judy Cullins In these uncertain times when we all would like to feel safe, and when we don't really want to travel so much for our business, we need to look to the Online Marketing Machine of ePublishing. Your audience today is Internet savvy. They love the Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook. Business audiences want concise,...
•Publishing Your Book—What Way is Best For You? - Part 1
Publishing Your Book—What Way is Best For You? - Part 1 by Judy CullinsPublishing Your Book—What Way is Best For You? - Part 1Judy Cullins c 2004 All Rights ReservedYour print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.What's wrong with this picture? Even if an agent has given you the go and...
•Publishing Your Book—What Way is Best For You? - Part 2
Publishing Your Book—What Way is Best For You? - Part 2 by Judy CullinsPublishing Your Book—What Way is Best For You? - Part 2Judy Cullins c 2004 All Rights ReservedYour print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings.You've already read about what traditional publishers can and can't do for...
•Quadruple Your Online Sales Within 4 Months
Quadruple Your Online Sales Within 4 Months by Judy CullinsIf you want a quick and simple way to create regular income online, follow my lead.I am a non-techie book coach who has been in business for 20years, but only Online for 2 years, and only selling ebooks andspecial reports for 8 months. In only eight months I manifestedamazing Online profits.In August, my first month up on my new Web site my ebookssold $75. The second month my sales quadrupled to $300. Thethird month my sales...
•Realize Your Book Dream In 2004!
Realize Your Book Dream In 2004!
by: Judy Cullins
If you haven't realized the success you wanted last year, here's a way to reap the harvest with 86% improvement!
Use the power of visualization.
When you see, hear, and feel your book project already manifested through specific outcomes, you'll be in the 86% success group. It's far easier to perceive specific outcomes as true when visualizing them as they already happened. Claim your dream as true now in specific outcomes.
This outcome,...
•Save Time and Money Marketing to One Audience
Save Time and Money Marketing to One Audience by Judy CullinsLet's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business women." If you sell your book for $20 to 20,000 business women out of the total number, your market is worth $400,000.(your book makes you $400,000). In one year, is that a realistic number...
•Sell More Books With a Powerful Back Cover
Sell More Books With a Powerful Back Cover by Judy CullinsSell More Books With a Powerful Back CoverJudy Cullins©2003Did you know that your book's back cover information is, after thecover, the best way to sell more books? And, that most authors,emerging and experienced, miss this opportunity to engage morepotential buyers?Your book's front cover and sizzling title must impress yourbuyers in four seconds. If they like it, they will spend eightseconds on your back cover ( mini sales letter)-a...
•Sell More Books With Your Sparkling Introduction
Sell More Books With Your Sparkling Introduction by Judy CullinsSell More Books With Your Sparkling IntroductionJudy Cullins © 2003 All Rights Reserved.Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, book authorsneed only write a short introduction of one to two pages. Through the five essentials below, part of your essential "7 hot-selling points" that every book needs to sell well, your sparkling introduction willcompel its readers to...
•Sell More by Testing your Web Headlines and Home Page
Sell More by Testing your Web Headlines and Home Page
by: Judy Cullins
A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how much traffic you're getting. If you are getting a lot of traffic but no sales, you should change it a lot sooner."
Your coach is number three on Google and 35 other search...
•Selling Is Not A Dirty Word
Selling Is Not A Dirty Word by Judy CullinsSelling--a word that strikes terror in writers and professionals. We love to write. We love to coach. We love to speak. Wehate to SELL. Maybe that's because we have the used carsalesman or the vacuum sales person in mind. They annoyed usbecause they didn't listen, they pushed, and we felt attacked. We defended our position, and that's what we think others dowhen we share our talents. When you think of selling, think of sharing the love that...
•Seven Top Ways to Promote your Ezine
Seven Top Ways to Promote your Ezine by Judy CullinsOne. Network offline. Visit professional like-minded groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost yearly memberships run around $25-$50 giving you free meeting attendance. Each meeting is around two hours including networking time and speaker. Usually at each meeting you are given a 30-second time...
•Shorten Your Journey to Business and Personal Success
Shorten Your Journey to Business and Personal Success by Judy CullinsAccording to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect from 1 April2002. The question to be asked is: does that announcementmake incorporation a more attractive option compared tobeing a sole...
•Sick of the Traditional Publishing Path?
Sick of the Traditional Publishing Path? by Judy CullinsSick of the Traditional Publishing Path?Judy Cullins ©2004 All Rights Reserved.A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way?Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approval" to be his client. Then the kicker, he asked for a $50,000 retainer to get the...
•Ten Tips To Get Started Writing Your Book
Ten Tips To Get Started Writing Your Book
by: Judy Cullins
You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.
1. Write your book's working title. It helps you focus and answer the readers' questions about the topic. Most non- fiction has subtitles as well. It's better to be clear than clever, but clever and clear are fine. _Passion At Any Age: Twelve Ways to Unleash It_, _Self-Promotion for the Creative Person_,...
•Ten Top Reasons Authors Need a Web Site
Ten Top Reasons Authors Need a Web Site by Judy CullinsYou may think, "Why not let other Web sites sell my book?" That's a good plan to get started, but one of the dangers is that Online publishers or book-selling sites may not pay you on time, pay you enough, or just go by the wayside because of low profits. They pay around 30% royalties for print books and 50-70% royalty for eBooks, and send you checks periodically through the mail. If you have your own Web site for your informational...
•The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
The Top 10 E-Commerce Ways to Follow up with Clients - Part 1 by Judy CullinsThe Top 10 E-Commerce Waysto Follow up with Clients - Part 1Judy Cullins ©2004 All Rights Reserved.Did you know that 80% of all sales are made after the 5th contact?The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your practice needs consistent bi-monthly...
•The Top 10 E-Commerce Ways to Follow up with Clients - Part 2
The Top 10 E-Commerce Ways to Follow up with Clients - Part 2 by Judy CullinsThe Top 10 E-Commerce Waysto Follow up with Clients - Part 2Judy Cullins ©2004 All Rights Reserved.Did you know that 80% of all sales are made after the 5th contact?The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. Building your practice needs consistent bi-monthly...
•The Top 10 Secrets of Successful Authors
The Top 10 Secrets of Successful Authors
by: Judy Cullins
If you are not a successful author yet, incorporate the following 10 Secrets:
1. Treat your book as a business.
You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.
2. Create a flyer for each book you offer.
Hand out your flyer at business meetings or at any public place. Ask your audience to pass the flyer along to friends and...
•The Top Five Writing Mistakes Professionals Make
The Top Five Writing Mistakes Professionals Make
by: Judy Cullins
Yes, you know your subject. You also need to think about entertaining your audience, and making your book or other writing easy to read. If your writing lacks organization and compelling, vital sentences that convince your readers to keep reading, they will leave your book or Web site immediately. There goes your "word-of-mouth" promotion.
Try my "Check and Correct" for These Top Five Mistakes
1. Stop passive sentence...
•Titles Sell Books
Titles Sell Books by Judy CullinsTitles Sell Books Judy Cullins © 2003 All Rights Reserved A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better. A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and...
•Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
by: Judy Cullins
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.
1. Test your book's significance
fun, humor
easy to read
teach something interesting, new?
original, unique info?
potential to positively affect the reader's life?
create a deeper understanding of life?
give skills and info to help...
•Top 7 Ways to Select a Book Topic That Sells
Top 7 Ways to Select a Book Topic That Sells by Judy CullinsAccording to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. The Chancellor has announced in hislast budget that companies with profits below œ10,000 willnot have to pay any corporation tax with effect from 1 April2002. The question to be asked is: does that announcementmake incorporation a more attractive option compared tobeing a sole...
•Top Seven Tips for Writing Articles on the Internet
Top Seven Tips for Writing Articles on the Internet by Judy CullinsTop Seven Tips for Writing Articles on the InternetJudy Cullins © 2003 All Rights Reserved.Online readers love information, but be sure your information iscrisp, clean, clear and concise.1. Keep your paragraphs short, even a line or two. Onlinereaders will ignore long batches of words in long paragraphs,whether in an ezine or at a Web site. That costs the author a lotof book sales. Respect readers who want material short...
•Top Ten eBook Mistakes and How to Correct Them
Top Ten eBook Mistakes and How to Correct Them
by: Judy Cullins
Did you know that you already have an eBook inside you?
And, like your coach, you can earn thousands of dollars each month?
Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. Expand a two-page article with a story or add other how-to's.
If you want to double and triple your present...
•Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 1
Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 1
by: Judy Cullins
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your online sales copy matters. Here's 10 top ways to get new clients and keep your present ones:
1. Make sure...
•Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 2
Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 2
by: Judy Cullins
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your Online sales copy matters. Here's the rest of the 10 top ways to get new clients and keep your present...
•Top Ten Quiz: Is Book Coaching For You?
Top Ten Quiz: Is Book Coaching For You? by Judy CullinsPublishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Judy@BookCoaching.com.Title: Top Ten Quiz: Is Book Coaching For You?Author: Judy CullinsCopyright 2004. All Rights Reserved.Article URL:...
•Top Ten Tips When Business is Slow
Top Ten Tips When Business is Slow
by: Judy Cullins
How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now?
If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, a thoughtful poem to celebrate...
•Top Ten Ways of Why and How to Write your Book's Sales Letter
Top Ten Ways of Why and How to Write your Book's Sales Letter by Judy CullinsTop Ten Ways of Why and How to Write your Book's Sales LetterJudy Cullins ©2005 All Rights Reserved.Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known. Write a...
•Top Ten Ways to Bring Repeat Visitors Back to your Web Site
Top Ten Ways to Bring Repeat Visitors Back to your Web Site by Judy CullinsBring those visitors back for more, applauding you and sayingBRAVO! They will create a buzz about your great site,bookmark it, and send you many new visitors. These visitors areyour personal marketing force. Give them reasons to return!Like myself, you other non-techies may not have heard of what a"sticky" Web site is (it is the stuff that lures visitors backagain and again). We know we want that!Forget getting to the...
•Top Ten Ways to Write a Book That Sells
Top Ten Ways to Write a Book That Sells by Judy CullinsTop Ten Ways to Write a Book That SellsJudy Cullins c. 2004 All Rights Reserved.Is there a book inside of you? Yes? Then why don't you write it? Or, if you've already written a book, wouldn't you like to sell more? So many of you have a great idea for a book, even a dynamite title, but much more is needed to write a book that sells. Here's the top ten ways to write a book that sells:1.Write what's interesting to you and what will still...
•Transform your Home Page to Pull Sales with Passion Copywriting
Transform your Home Page to Pull Sales with Passion Copywriting by Judy CullinsTransform your Home Page to Pull Sales withPassion CopywritingJudy Cullins c 2003 All Rights Reserved.If you are like many professionals, you know your subject, youare an expert in your field. You are even passionate about it!What you may not know is how to tell people about your servicesand products to get them to buy.Your home page needs passion. You have only 10 seconds orso to impress your visitor. Make sure...
•Want More Visitors? Customers? Clients? Make it easy for them to "Buy"
Want More Visitors? Customers? Clients? Make it easy for them to "Buy" by Judy CullinsToday, I almost lost a sale because when a potential customerwent to my site under "teleclasses" and ordered the 3-audio-tapeseries at a discounted price of $50, she noticed it said $90. Ofcourse she didn't make the order. Just a little mix up, but if shehadn't told me, the mistake could be sending many other buyersaway. The how to buy wasn't clear enough, and the price waswrong.Although my Web master and I...
•Want To Submit More Articles Faster?
Want To Submit More Articles Faster? by Judy CullinsSubmitting articles to top websites and ezines two or more timesa week can yield 15 or more subscribers to your own ezine eachtime. Read by thousands, even hundreds of thousands, yourarticles also bring people to your Web site to buy your products.Knowing these benefits, you want to create and submit as manyarticles as you can. At times, you have the articles complete, butdon't have anyone handy to edit them. While it's best to get atleast...
•What Makes One Book Outsell Another?
What Makes One Book Outsell Another? by Judy CullinsWhat Makes One Book Outsell Another?Judy Cullins©2003Wouldn't you rather write a book that sells well than be stuckwith unsold inventory? When you plan ahead with the 10 tipsbelow, you will sell thousands rather than hundreds of yourunique and important information or inspirational products.1. Write non-fiction first. These books are 90% of total booksales. After non-fiction success, you can use your profits topartially finance a fiction...
•What Paper or Computer Files Should You Keep?
What Paper or Computer Files Should You Keep?
by: Judy Cullins
As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the "Pareto Time Management Rule," only 20% of all paper and information is important. That leaves 80% that is not important. It's just another decision to make as to whether this information makes your life better or not.
Does this shock you? It did me at first, but now I...
•What Service Do You Need to Make your Book Sell?
What Service Do You Need to Make your Book Sell? by Judy CullinsWhat Service Do You Need to Make your Book Sell?Judy Cullins ©2004 All Rights Reserved.Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.Many writers think that all they need is a good editor and their book will be...
•What's Working, What's Not?
What's Working, What's Not? by Judy CullinsWhat needs a boost in your business? Do you want to sell morebooks or products? Need more new clients? Needmore ezine subscribers? More Web visitors?Perhaps you need to change your focus. If your promotionapproaches are time consuming, aimed at too many groups, andnot bringing in great sales, you may be spread too thin.A client I'll call Joan came to me with her promotion challenge.After spending a lot of time writing and marketing her book,...
•Who Should Offer an Ezine?
Who Should Offer an Ezine? by Judy CullinsYou have permission to publish this article electronicallyor in print, free of charge, as long as the signature box is included.Word Count: 186 at 65 characters per lineThanks,Judy Cullins===========Who Should Offer an Ezine?Judy Cullins©2001If you are a professional counselor, consultant, coach, speaker, seminar leader, author or other business professional, you need to develop and offer one of the most powerful Online marketingtools around-the...
•Why Market Your Business Online?
Why Market Your Business Online? by Judy CullinsIf you are like me, and love your business, you certainly want togrow it to be as successful as possible. Whatever product orservice you offer, wouldn't you be willing to nurture it through thenumber one way to market the internet? Especially if yourealized all the benefits?You want to market Online because:1. It's less trouble.You don't have to be a polished presenter to market yourproduct effectively Online. While speaking to groups in...
•Why Should I Buy your Book?
Why Should I Buy your Book? by Judy CullinsWhy Should I Buy your Book?Judy Cullins ©2004 All Rights Reserved.How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!When someone asks you about your book, maybe you've said, "My book is about…." You mention the features such as tips in a book or your story....
•Why Write Articles to Promote your Book?
Why Write Articles to Promote your Book?
by: Judy Cullins
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. get more book sales.Now, that's real exposure! And it's totally targeted because these people visit sites and subscribe to ezines who feature your topics of expertise. Your coach now has over 105 articles circulating and these have brought her over one-third her monthly...
•Why Write Articles to Publicize your Business?
Why Write Articles to Publicize your Business? by Judy CullinsWhy Write Articles to Publicize your Business?Judy Cullins c. 2003 All Rights Reserved.Reach 10,000 to 500,000 targeted buyers every day Online.That's the best reason I know. Get exposure for contacts,customers or clients. The second best reason is that it's free. Yousubscribe to ezines, then submit your short Online articles to youraudience. The third reason is that it takes little time toaccomplish, maybe 9 hours a week. If you...
•World-class Marketing: When and Where
World-class Marketing: When and Where by Judy CullinsQuadruple, even do thirty times your present product or servicesales. Accomplish this in less than nine months!You don't even need a Web site with the following easy-to-understand information.Judy Cullins, 20-year book coach, answers two big questions:"When should I start marketing my book? and "Where should Ifocus my marketing for maximum results?"What is World-Class Marketing?Most creators make the mistake of getting the...
•Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising
Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising by Judy CullinsDo you send out press releases? Have they brought you financialrewards? If not, you may want to rethink how to write a goodone-one that editors pay attention to. If editors noticeand loveyour press release, they will want to interview you for a featurestory. The feature story not only gets you valuable attention, italso brings credibility to you, your products, and your services. Itis...
•Write a Short Article to Promote Your Book Online
Write a Short Article to Promote Your Book Online by Judy CullinsDissatisfied with your book sales? With book signings, pressreleases, book store sales?So many authors spend a lot of time and money on promotionthat doesn't work. It's time to do what authors do best--write ashort article. Follow these ten steps to write an article top websites will clamor for with a link back to where your book is sold.Apply these Ten Steps1. Choose a topic that relates to your book. Make sure thishow-to...
•Write your Publishable Article Fast--With an Angle!
Write your Publishable Article Fast--With an Angle! by Judy CullinsWrite your Publishable Article Fast--With an Angle!Judy Cullins© 2003. All Rights ReservedYou want your business to be noticed by thousands daily.Online ezine publishers and webmasters are constantly lookingfor new, original content. They want and need your articles. Thisis a promotion marriage made in heaven. But you will have amuch better chance of being chosen if you write an article thatsolves a problem for your audience....
•Write, Finish, Publish, and Sell your eBook Fast: First Steps to Finishing Line
Write, Finish, Publish, and Sell your eBook Fast: First Steps to Finishing Line by Judy CullinsWhy write an eBook? (Where do you want to be?)You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trustratings with clients or customers. You want to get your message out so the world can be a betterplace. Yet, You want to spend only a little time on it. (Would you be willing to spend 4 hours a week?) Youwant to get it out fast (Would 4-6 weeks be OK?) You...
|
|