•How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing by Josh BarinsteinAs Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window—literally.All...
•How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing that yields results
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing that yields results by Josh BarinsteinThe usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren’t sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!).As...
•How to Turn Your Marketing Into a Money-Making Machine - Setting the stage for successful Marketing - Setting the stage for successful Marketing
How to Turn Your Marketing Into a Money-Making Machine - Setting the stage for successful Marketing - Setting the stage for successful Marketing by Josh BarinsteinPowerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of...
•Making a Great Impression
Making a Great Impression by Josh BarinsteinMaking a great first impression is undoubtedly a good thing. Butdid you know that it can take many impressions--seven is afavorite number--before our brains actually respond favorably toan attractive deal? This makes sense, given the need for humanbeings to feel comfortable and at ease with anything new, but itis often overlooked in marketing efforts! Too many times,marketing campaigns will fail to give the target audience enoughtime to adjust,...
•Print Pieces That Work, Using Print Effectively to Get Strong Results
Print Pieces That Work, Using Print Effectively to Get Strong Results by Josh BarinsteinIt is plain and simple. There are two types of Print material: effective and ineffective. Most of it, unfortunately falls into the "ineffective" category. This misfortune is not due to bad design or lack of content. What these pieces fail to do is engage their audience to take action—the kind of action that results in successful sales.If you are not convinced, check your mail more carefully next time....
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