How to lure 'em in with this powerful headline...
How to lure 'em in with this powerful headline... by Joe ChapuisThe most successful advertising copy writers will often tell you the headline is the most important part of the ad. If the headline doesn't grab your attention, why would you waste precious time reading the ad? And if you don't read the ad copy, how could you be expected to buy the product?A bad headline can neutralize even the finest, most persuasive copy (but you probably already knew that). What you might *not* have realized...
One Short Story, Three Very Important Lessons
One Short Story, Three Very Important Lessons by Joe Chapuis I buy a lot of books online. So many, in fact, that I built myown website (Booku.com) which searches the big online stores andlocates the best prices for me. It's nothing fancy, but it doesthe trick.The other day, I received an inquiry from someone representinganother online book retailer, requesting that I add their storeto my roster. So I checked them out.My first impression was, "Ah, yes, I remember them". I had beenthere before...
The Secrets to a Great Domain Name in 5 Easy Steps
The Secrets to a Great Domain Name in 5 Easy Steps by Joe ChapuisBefore you register another domain name, here are a few thingsyou should know that will save you some time and money:- what your domain name should REALLY say- how to find a great name that will get you noticed- where to register a domain name for about the price of a pizzaFor starters, dont think of your domain name as simply a titlefor your business or web site. You should think of it as aheadline - something that appeals...
Thump, Thump... Opportunity Knocks
Thump, Thump... Opportunity Knocks by Joe ChapuisAccording to research firm Ipso-Reid, an estimated 400 hundredmillion people use the web daily .So you must be wondering, "what about the other few billionpeople out there?"They "...have neither heard of the Internet nor have anyintention of going online anytime soon. Even in countries suchas the United States, Canada, Sweden, and the Netherlands, aboutone-third of people who could use the Internet choose not to. Infact, of the worlds 6...
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