•What is the Winning Formula for Marketing Automation?|
More often than not, businesses have to implement marketing activities in order to promote and sell their products and services. While there have been traditional media channels to execute such activities, such as print, television, or radio, the constant advancements in digitalization has allowed marketers to diversify and venture into online platforms for promotional purposes.
Because of the rapid and dynamic changes in various digital marketing platforms, automation tools have been...
•Why is workflow management necessary for a marketing team?
It is undoubted that when everything is not well thought out in advance, the coordination between different members of a marketing team can result in a chaotic experience. It is not enough to have a detailed marketing strategy. To ensure a good execution, you need to make sure that the plan is well-organided and efficient.
â€¨To really execute your marketing plan successfully and get the most out of it, a good workflow management strategy is important in allocating your possible resources....
•Five Collaboration Tools for Strengthening Your Marketing Team
If you want to make your marketing business more efficient, productive and reputable, then you must embrace the power and magic of collaboration. When you create a collaborative environment for your employees, you not only enhance their individual talents but you equally allow your organisation to drive improved bottom line results. Through better collaboration, your employees can also gain clarity in their individual roles. If you didnâ€™t know, clarity allows every team member to know what...
•What makes for an excellent content creation workflow?
Creating content may seem like a difficult task. However, to make it successful, the hard work does not lie in actively creating content.
â€¨Before you get down to the actual content creation, you have to go through other processes such as research, conceptualisation as well as drafting and eventually publishing your content. So, what exactly constitutes an effective workflow management plan for creating your content?
â€¨1. Carrying out keyword research to extend the shelf life of your...
•How to manage your content workflow
Cooking and content management have many things in common. That is you have the executive editor or the chef who manages, plans, edits, and delegates the workflow. The writer or the sous chef is the major assistant to the boss, performing complicated orders to create the meals.
Although your readers or dinner guests do not actually see what is going on behind the process, they are still the final judge. And the ultimate product is an accurate reflection of your content creation...
•6 tips Every Great Content Manager Knows
Are you planning to become a great content manager in the next few years? This might not be a simple task as being excel in this area takes perseverance, patience, and dedication. However, there are many sources where you might look for inspiration such as news outlets, content events, or social media. Here are 5 useful tips to help you become specialized in the field of content management.
1. Think critically and creatively
The most important thing to maintain a long-lasting virtual...