7 Proactive Strategies For You To Use When Sales Are Down
7 Proactive Strategies For You To Use When Sales Are Down by Herman DrostHave you been unable to focus on marketing your business, since the terrorist attacks?Have sales been down for the past few weeks.What can you do? Well, you can't just sit on your behind and just hope that things will magically change and money will come rolling in.It's time to take the proactive approach, focus on what you are doing with your time and plan it out.1. Create a marketing plan for this week - you don't...
How Much Hosting Space Do You Need?
How Much Hosting Space Do You Need? by Herman DrostMany web hosts try to sell you a large amount of web hosting space that then costs you a lot each month. However, you may not need this much space. Have you ever calculated just how much disc space (MB) your web site uses? Do you really need an expensive hosting solution for your web site?For my first web site, I purchased 20mb of disc space and wondered if this would be enough as I added pages to it. Well, recently I checked the size of...
How to Analyze Your Web Site Traffic
How to Analyze Your Web Site Traffic by Herman DrostHow to Analyze Your Web Site Traffic (Part 1 of a 3 Part Series)Copyright 2002 by Herman Drost Getting traffic to your web site without analyzing it, is likebeing blindfolded in a crowd. You hear voices, but you dontknow which direction they are coming from or who they are.Without analyzing your web site traffic, its difficult toimprove your web site marketing. Know Your Traffic Language You should be aware of the different terms used to...
How to Analyze Your Web Site Traffic (Part 2)
How to Analyze Your Web Site Traffic (Part 2) by Herman DrostHow to Analyze Your Web Site Traffic (Part 2 of a 3 Part Series)Copyright 2002 by Herman DrostIn Part 1 of this series, we discussed the the different terms usedto describe web site traffic language. Ways to Track Your Visitors 1. Counters these are heavily used on web sites by newbies butappear unprofessional. It is very common to go to a page and seesomething like "You are visitor number 12345 to this page".These numbers cannot...
How to Analyze Your Web Site Traffic (Part 3)
How to Analyze Your Web Site Traffic (Part 3) by Herman DrostHow to Analyze Your Web Site Traffic (Part 3 of a 3 Part Series)Copyright 2002 by Herman Drost In Part 2 of this series, we discussed some of the ways to track your web site visitors. Now we will take a look at: 4. Web Traffic Analysis SoftwareThese are programs that analyze your server logs and then create traffic reports accordingly. The quality of the reports generated will depend on what software you actually use. Some log...
How to Calculate and Speed-Up the Download Time of Your Web Site
How to Calculate and Speed-Up the Download Time of Your Web Site by Herman DrostHave you ever experienced the frustration of waiting for a website to download, then giving up and moving on to another? Thisis because most web users lose their attention after 10 seconds.If your site takes longer than this to load, you will be losingmany visitors. This means that the web designer must use imagessparingly and choose file formats carefully. How to Calculate Download Time1. Check the size of the...
How to Install a CGI Script and Increase Web Site Interactivity
How to Install a CGI Script and Increase Web Site Interactivity by Herman DrostYou may have delayed cgi script installation due theapparently complex process. Well, I avoided it also forseveral years, however if you want to increase your website's interactivity it's a necessity to know how to do it.It's not hard to learn and you don't have to be aprogrammer.What is CGI ?Common Gateway Interface or CGI is a program that caninteract with an html form on your web site, and processesthe results...
How to Make Use of Autoresponders
How to Make Use of Autoresponders by Herman Drost Have you been following up on your contacts by hand and found it very time consuming?Do you want to increase your chances to make more sales, keep more of your customers?An autoresponder should be part of your marketing arsenal.How it WorksAn autoresponder delivers instantly by email. It can work for you 24 hours per day delivering information without being at your computer.By placing your marketing message on your autoresponder customers can...
How to Market Your e-Business on a Shoe String Budget
How to Market Your e-Business on a Shoe String Budget by Herman DrostHere are some of the most effective ways to promote your online business without spending a fortune and gaining great results.To get the best out of these methods, you need to:· Target your market make sure you are "on target". Don't try to market to everyone.· Promote consistently start a daily, weekly and monthly regimen or promotion.· Track your progress. Test out different ads. Keep a record of your marketing plans...
How to Organize Your Email Without Losing It
How to Organize Your Email Without Losing It by Herman DrostDo you often get bogged down with too much email to handle,chewing up your valuable time online? With email being one ofthe most popular forms of online marketing you can be sure youare going to receive much more email in the future, wanted andunwanted. Picture this scenario: You receive 40 new emails in your inbox each day: 1. 10 are from personal friends.2. 10 are requests for more information from potential clients.3. 10 are new...
How To Reduce Web Hosting Bandwidth
How To Reduce Web Hosting Bandwidth by Herman DrostHow To Reduce Web Hosting Bandwidth Copyright 2002 by Herman Drost You just received a higher than normal monthly bill on yourcredit card for web hosting. Your hosting company explainsthat you exceeded your monthly minimum for bandwidthusage and suggests reducing the size of your web sitefiles. What is bandwidth usage?What does bandwidth mean?How much bandwidth do you need?How can you reduce bandwidth usage? Lets discuss each of these...
How to Successfully Market With Safelists
How to Successfully Market With Safelists by Herman Drost Opt-in email safelists are one of the best Internet marketing strategies for getting your product or service immediately in front of many thousands of people. In this article, I will show you how you can successfully work with them. Benefits of Opt-in Safelists1. Email to thousands - this can be done with free safe lists orpaid safe lists. Even if you only get a 1% response from thousands,you interact with those that will respond. 2....
How To Target Your Customers and Put Them In A Buying Mood
How To Target Your Customers and Put Them In A Buying Mood by Herman DrostHave you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad?Have you poured money into driving traffic to your web site, only to have no one buying your product?Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it. The result 10 people...
How to Use Keywords to Optimize Your Site for Search Engines - Part 2
How to Use Keywords to Optimize Your Site for Search Engines - Part 2 by Herman DrostPlacing keywords strategically throughout your web pages willgreatly improve your rankings in the search engines. Many sites,however, leave them out altogether so your Site won't get rankedat all. Inserting too many keywords in your web pages orrepeating them too often, will result in your site gettingbanned from the search engines. How do you sort all this out so you can effectively market yourweb site to...
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