"SENIORS" DOMINATE THE CONSUMER MARKETPLACE
"SENIORS" DOMINATE THE CONSUMER MARKETPLACE by Gary OnksThere are now more Senior Consumers than Baby Boomers,Young Adult or Teenage consumers in the marketplace.Seniors control 79% of America's Financial Assets.Seniors spend $14 BILLION on gifts for their grandkids alone!When you think of "senior citizens" do you think of Uncle Miltysitting in his flannel robe, watching endless reruns of Jeopardyand shouting the answers at the TV?WRONG.George W. Bush (the President) is a senior. So is...
Don't Have a "Blue" Holiday Sales Season
Don't Have a "Blue" Holiday Sales Season by Gary Onks Today's Wall Street Journal has a lengthy article about retailersexpecting a "blue" holiday sales season of low sales. Unfortunatelythis is exactly what will happen to many of them. However, it willnot be because of the war, September 11, economic slowdown orindifferent shoppers, as so many analysts believe.The real reason for lackluster sales this holiday season will be dueto companies staying focused on the youth market instead of...
Just the Facts - A Golden Age Gold Mine
Just the Facts - A Golden Age Gold Mine by Gary Onks * Every 7 Seconds someone in America turns 50* Spend almost $2 Trillion on goods & services each year* 43% of all new cars are purchased by seniors* Account for over 40% of total consumer demand* Seniors average $24,000 in annual disposable income* 50+ age group is the fastest growing population segment* Most seniors open all the direct mail they receive* Spend $14 Billion yearly on grandchildrens gifts* Control over 48% of all...
Overlooking a Huge Market
Overlooking a Huge Market by Gary Onks If there was a HUGE market that you were overlooking,would you WANT TO KNOW ABOUT IT?What if this market had MORE buying power thanbaby boomers, young adults or teenagers!What if you knew that they:* Spend almost $2 Trillion on goods & services each year* Purchase 43% of all new cars every year* Account for over 40% of total consumer demand* Control over 48% of ALL discretionary purchases* Own over 80% of all money in savings accounts* Dine out 4-5...
Scary Mail
Scary Mail by Gary Onks I wish it was Halloween mail that I was talking about, but dueto recent events, it's everyday mail that now scares folks.Mail is very important to all of us. We look forward to itsarrival each day. From a business perspective, mail is anessential part of our daily activities. As individuals we lookforward to getting letters and postcards from people thatwe care about. Whatever our age, getting mail is a decadesold and ingrained habit. As for seniors, they will read...
The "Lipstick" Sales Factor...
The "Lipstick" Sales Factor... by Gary OnksLipstick sales are Red-Hot according to the Wall Street Journaland this affects you, your company and your sales.Whoa, there... How can this be? I don't sell lipstick?Well, neither do I, but the fact is that the "Lipstick Sales Factor"applies to all of us no matter what we are selling. You see thereason lipstick sales are off the charts right now is becauseladies are looking to feel better about themselves and life. Thisdesire is not unique to...
Wake Up Business World! Gray is Golden!
Wake Up Business World! Gray is Golden! by Gary Onks Its a demographic fact. There are more people over the age of50 than ever before. Seniors are the fastest growing segmentof our population, and their incredible spending power gives riseto a new selling rule, Whoever has the gold
rules. Seniorshave the gold, thus they rule. So being a senior is very cool.Seniors are the most affluent consumer group that exists. Morethan one out of every four people, over 81 million consumers inthe US, is...
WHAT MAKES A MARKET "HOT"?
WHAT MAKES A MARKET "HOT"? by Gary OnksAs online marketers we are always looking for the "hot" market.We want to be where the action is. We want to sell to who isbuying and we want to do it right now!But what defines a "hot" market? After the recent dot com crashand burn we just witnessed, perhaps it is time to re-evaluatewhat's hot and what's not.First, a hot market is one where people *can* buy. If you've beenselling for more than two weeks, you have encountered that personwho really wants...
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