Dramatically Improve Sales with The KISS Test
Dramatically Improve Sales with The KISS Test by Frank J. Rumbauskas, Jr.We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not.Let me start with some examples of what I'm talking about. At one position I held, I sat next to someone who could have been a top salesperson. He and I both operated much the same in that rather than cold call, we ran our own personal marketing programs...
Is Cold Calling Dead?
Is Cold Calling Dead? by Frank J. Rumbauskas, Jr.Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from now on?Opinions on the subject vary greatly depending on the background of the individual. For example, most of the old-timers are vigilant in preaching their belief that the only possible way to succeed in the world of selling is to make no less than fifty calls each and every day. On the other hand, younger salespeople tend...
Keeping Your Sales Team Motivated
Keeping Your Sales Team Motivated by Frank J. Rumbauskas, Jr.Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do things to de-motivate salespeople without even knowing it.Let's take the idea of funnels and forecasts, for instance. Funnels and forecasts are important aspects of running any sales...
Why Cold Calling Is Dead
Why Cold Calling Is Dead by Frank J. Rumbauskas, Jr.Our world of selling is closed off from other areas of business that continue to adopt and embrace new, efficient ideas. I was reminded of this recently while re- reading Seth Godin's "Permission Marketing." Here's a book that was intended for business owners and marketing executives, yet it provides a much-needed dose of common sense that would be of great benefit to sales organizations, especially sales managers, who continue to cling to...
|
|