Affiliate Programs... A Not THAT Easy Start To Your Own Online Business
Affiliate Programs... A Not THAT Easy Start To Your Own Online Business
by: Elena Fawkner
"Where is all the help I'm supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let's go here. I spent all day on this. I'm running out of time."
I kid you not, this is the sum total of an actual email that hit my inbox this week. Not only did I not know...
Branding Your Business
Branding Your Business
by: Elena Fawkner
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
WHAT IS A...
DBAs, TMs & .coms
DBAs, TMs & .coms by Elena Fawkner"... I'd like to register my business name with the proper townauthorities as a sole proprietorship. To protect myself and mybusiness name from being copied and altered, do I have toregister any and all variations of the name? And is this doneseparately or is it done under the one application? ... Is thiswhat I need to do in order to stop anyone from using a variationof my business name? And can my business name betrademarked along with its variations?"This...
Give 'em What They Want
Give 'em What They Want by Elena FawknerPeople go online for many reasons. Some "surf", just to see what'sout there, but most are much more specific in their objectives. Theywant to know about something and they turn to the Internet to findwhat they're looking for. At its most basic level, what is the ONEthing that 99% of all website visitors are looking for? You got it ...information.That's why "information is king" is such a constant refrain, it's whye-books have become such a popular...
It Could Happen To You - Part 1
It Could Happen To You - Part 1 by Elena FawknerNo, I'm not talking about the warm and fuzzy movie that was on cable the other night with Nicholas Cage and Brigitte Fonda. I'm talking about another type of experience altogether - one of the decidedly cold and nasty variety.You know what cybersquatting is, right? It's when someone registers a domain name that heretofore has been someone else's trademark, with the intent to hold the name for ransom. Sometimes these people identify trademarks...
It Could Happen To You - Part 2
It Could Happen To You - Part 2 by Elena Fawkner3. KNOW YOUR RIGHTS=> Domain Name Registrations GenerallyAs a general rule, you can register any domain name that is not already registered (subject to trademark considerations discussed below). If your domain name is sufficiently distinctive, for example, jtdbizopps.com, the bit before the .com may also be a common law trademark (unless, of course, its registered and then its a registered trademark). If you DO have a distinctive domain name,...
Making Money From Affiliate Programs
Making Money From Affiliate Programs by Elena FawknerAffiliate programs are a great way to generate income if youdon't have a product of your own to promote yet. You knowthat already. But it's NOT, despite what you've heard, just asimple matter of signing up for this or that affiliate programand placing free and paid classified ads all over the place togenerate traffic to the website they give you or to get peopleto click on your autoresponder link. There's more to it thanthat. Much...
Managing Time to Accomplish More
Managing Time to Accomplish More
by: Elena Fawkner
Time is inelastic. Despite what some of us persist in believing, it will NOT magically expand to accommodate all we have to do. So, in order to maximize the time we have available, we have to spend it wisely.
Here's how to do that.
STRUCTURE YOUR TIME
The very first thing to do is understand the structure of your time. If you think of the time you have available as some amorphous dimension, you will fritter it away on this and that...
Rethinking Free
Rethinking Free by Elena Fawkner"I have had to change my email address to [deleted], as usa.net is no longer offering their services for free, another indicator that the internet business environment is not what it used to be."This is an extract from a "change of address" email I received a couple of weeks ago from a subscriber. No, indeed, the internet business environment is most certainly NOT what it used to be. More and more we are expected to pay for access to services we used to be...
Running Your Own Race
Running Your Own Race
by: Elena Fawkner
There was an article on the front page of the Los Angeles Times Friday that caught my eye. The headline was "Small Dot-Coms Thrive While Industry Giants Melt Down". Here are the opening paragraphs ...
"Beneath the chaotic dot-com busts of the last half-year, an overlooked breed of Internet companies - mostly small and nimble - is thriving.
"They have no public stock, no Super Bowl commercials, no million-dollar product launch parties, and no naming...
The Money Value of Time
The Money Value of Time by Elena Fawkner You have, no doubt, heard the phrase "the time value of money". It means that a dollar in your hand today is worth more than a dollar in your hand a year from now. Why? Because of what you can do with that dollar over the next year. You can invest that dollar in an interest bearing account and have $1.05 at the end of the year. If you decide to take your buck in a year, your opportunity cost (foregone investment) will be five cents. Not to mention...
The Pendulum Swings Both Ways
The Pendulum Swings Both Ways by Elena FawknerThe first quarter of 2001 has been a shocker for many, if not most, online businesses, particularly those that rely heavily on third party paid advertising on their websites and in their ezines. It doesn't seem to matter who you are - the Wall Street Journal or one-person webfront operation.Hot on the heels of spiralling stock indexes and dot-com failures, many people are just plain leery of anything that has an "Internet" label. As a result,...
Why Am I Afraid to Sell?
Why Am I Afraid to Sell?
by: Elena Fawkner
Relationship marketing. It's the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does "relationship marketing" really mean? Simply put, it refers to the principle that, in order to be successful in business, especially online since it's such an anonymous medium, you need to establish a relationship of trust with your site visitors and ezine readers...
Writing for the Web
Writing for the Web by Elena FawknerToday's readers and Web browsers demand frankness and verisimilitude, so your written communications require exacting professional integrity with accurate and adequate research."For concrete, colorful and dynamic written material that willfully attracts customers, Bob Tony* will work with you to develop unrivaled written communications for your marketing materials, grants, newsletters, Web site, or other publications and articles. To ensure your writing...
|
|