•5 Things More Important to Internet Buyers than WHAT You're Selling II
5 Things More Important to Internet Buyers than WHAT You're Selling II by Dr. Lynella Grant5 Things More Important to Internet Buyers Than WHAT You'reSelling - IIArticle II of a two-part seriesFor Article I http://www.giantpotatoes.com/article201.htm Dr. Lynella GrantWeb commerce is all about courtship, not salesmanship. Inlife, a suitor can't go from first date to the engagementring in one afternoon. Courtship is an intricate dance,where each party contributes to the relationship at...
•50% of Yellow Page Directory Users are Looking for Just One Thing
50% of Yellow Page Directory Users are Looking for Just One Thing
by: Dr. Lynella Grant
Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for solutions that satisfy their needs. Readers hope to find ads that leap out from the rest, and will simplify their...
•Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
by: Dr. Lynella Grant
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams "Notice me!" so insistently, they blend into an muffled chorus. It's not easy for one to stand out with a clear, distinctive voice - like a soloist above the...
•Combine Your Yellow Page Ad and Web Site for Maximum Profits
Combine Your Yellow Page Ad and Web Site for Maximum Profits
by: Dr. Lynella Grant
A Yellow Page Ad isn't Enough Any More
An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Since most customers were local, that was enough to establish itself as "open for business." The annual Yellow Page ad represents the largest promotional expense for many enterprises.
Yet, Yellow Page directory use is declining, while expanding segments of the public don't...
•Consultants - Writing Articles for the Internet Blankets the World with your Expertise and
Style
Consultants - Writing Articles for the Internet Blankets the World with your Expertise and Style Copyright 2005 Off the Page
A Consultant could be an Expert about Absolutely Anything
Calling yourself a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How...
•Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
by: Dr. Lynella Grant
Business owners should be more like doctors.
Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet?
Don't sell, diagnose. And what are you as a doctor looking for? Well, of course: that ever-illusive, yet ever- profitable disease called Dropped Jaw Syndrome.
OK, it may not be in any medical book. But Dropped Jaw Syndrome, however rare, is known to anyone who’s...
•Five Things More Important to Buyers than WHAT You're Selling - I
Five Things More Important to Buyers than WHAT You're Selling - I
by: Dr. Lynella Grant
Article I of a two-part series. For Article II http://www.giantpotatoes.com/article202.htm
No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when they find it, they know.
Indeed, those little details of the buying experience may appear intangible. But what you sell is usually less important to customers, almost...
•How I Manage my List of Where I Post Articles Online
How I Manage my List of Where I Post Articles Online by Dr. Lynella GrantArticle Marketing Connects you Directly to ReadersEven brilliantly-written articles can’t "toot your horn"unless they get in front of people who’d care enough to readthem. And widely posting articles online is the most directway to make that occur. Posted articles bring a businessmany benefitshttp://www.promotewitharticles.com/benefits.html . Keyword-focused and information-rich articles appeal to both humanreaders and...
•How to Critique Your Own Yellow Page Ad
How to Critique Your Own Yellow Page Ad
by: Dr. Lynella Grant
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it’s someone else’s, you can spot the flaws you’d otherwise overlook.
Mentally put the competition’s name on your ad....
•Jump from Unknown to Widely Quoted in One Week
Jump from Unknown to Widely Quoted in One Week
by: Dr. Lynella Grant
Start by Being Quotable
It's tough to stand out online. With millions of experts and websites on the Internet, what are your chances of getting noticed? Long odds, certainly. But that's not your biggest challenge.
Most fail to grab attention because what they're dishing out is dull - rehashing what's already been said, time and again. Content has been over-sold. It is NOT king if it's mediocre. Ezine editors and...
•Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
by: Dr. Lynella Grant
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts.
That's about to change, as Local Search methods become more...
•One Well-Placed Article Nets 616 Mentions in Google
One Well-Placed Article Nets 616 Mentions in Google Copyright 2005 Off the Page
Evaluation of a Home-Run Article
I’ve been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them weren’t enough. Articles that deliver fresh, specific, how-to are a solid plus for readers. But writing each around carefully-defined keywords is a must for the search engines.
Other factors influence how...
•Why You Need an Article-Marketing Strategy before Posting a Single Article Online I
Why You Need an Article-Marketing Strategy before Posting a Single Article Online I by Dr. Lynella Grant Part 1 of a 2-part series To read Part 2 http://www.promotewitharticles.com/strategy102.htmlFirst, Define your Bulls EyeIf you’re going to write and post articles on the Internet,be unambiguous about what you expect them to accomplish.Don’t start writing just yet. Think beyond the mechanics ofwriting an article or deciding where to post it.It’s one thing to spin out an article or two....
•Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
by: Dr. Lynella Grant
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk's mating call. In fact, it works exactly the same way, through the limbic system.
The limbic system is instinctive--older than language, faster...
•Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy by Dr. Lynella GrantResponse rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number ofcallers or sales it used to. At the same time, the monthlycost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or options like color)...
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