•But The Light's Better Over Here, Officer!
But The Light's Better Over Here, Officer!
Copyright 2005 Donovan Baldwin
In his book "One Small Step Can Change Your Life - The Kaizen Way", Robert Maurer tells the following old joke:
A drunk was crawling about on the sidewalk under a lamppost at night.
A Police Officer came up to him and inquired, "What are you doing?"
The drunk replied, "I'm looking for my car keys."
The Officer looked around in the lamplight, then asked the drunk, "I don't see any car keys. Are you sure you lost...
•Network Marketing: How Sharp Is Your Axe?
Network Marketing: How Sharp Is Your Axe?
Copyright 2005 Donovan Baldwin
In his book, "Super Prospecting: Special Offers and Quick-start Systems", Tom "Big Al" Schreiter tells the story of an old lumberjack who observed a young lumberjack laboring to chop down a tree. After watching the youngster work himself to nearly exhaustion without accomplishing much, the old man said, "Looks to me like it'd be easier if you sharpened the axe."
To which the younger man replied before returning to...
•The Best Kind of Advertising
The Best Kind of Advertising
Copyright 2005 Donovan Baldwin
He was a little old man, and he was confused. All around him were huge, confusing technological marvels, and he had no clue what he was really looking for...or at, for that matter.
I was on commission, so the higher-end merchandise meant a bigger commission for me.
I began by asking him what he was trying to do.
It was simple. He had a huge record collection (you remember records, right?), and he just wanted to sit and listen to...
•Would You Like Cheese With That?
Would You Like Cheese With That?
Copyright 2005 Donovan Baldwin
Back in my retail days, we called it "the upsell". In direct sales and internet marketing, it falls under the heading of "follow-up", although in many guises it can be very similar to the retail "upsell". It's really an effective technique for increasing your income from almost any marketing effort.
Most of us run into it in very common questions such as:
Do you want cheese on that? Would you like to supersize your order?...
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