•10 New Rules to Get a Flood of Traffic from Online Publicity
I started submitting press releases in the 80s when I was a college student to help promote one of the many activities I coordinated as the vice president of service for a national service fraternity to which I belonged. Since that time, and especially since the advent of Internet marketing, the philosophy behind the strategy of submitting press releases and measuring the success of a release has completely shifted. The number of clippings from newspapers running your release used to be...
•5 Critical Questions To Ask BEFORE You Hire a Web Designer
Whether you're building a website or a blogsite, the investment in a designer can be fairly significant. It's at this point that many service business owners decide to cut costs and have their 16-year old nephew design their site. This works out well until something breaks (with technology, it's never a question of IF it will break, only WHEN) and your nephew is out of touch because he just started his first year of college and can't be bothered. What are you going to do?
To run an online...
•5 Secrets to Selling More Teleclasses with Transcripts
While iPods and other mp3 players have taken the world by storm, I'm still a visual girl. For me, that means I'd much rather read something than listen to it. If it's a video of a software or service demo, I might be persuaded to view that, if I have the time and if I have no other choice. For the most part, I'd rather read about it. I have tons of audio files stored on my hard drive, to most of which I've never listened. They'll probably languish away on my computer, only to be deleted...
•7 Reasons Blogsites Attract More Visitors and Help You Get More Clients Online
If I were starting my business today and was evaluating my website options, I would pick a blogsite over a stand-alone blog or a traditional website. What's a blogsite? I like to think of this as a blog/website hybrid. It has all the features of a blog, yet acts as a website to help you promote your business.
More and more I see new online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite...
•Create a Viral Marketing Strategy to Drive Traffic to Your Website
Viral marketing can best be described as a marketing campaign that permits you to reach a large number of people quickly online, much in the same way a human cold virus might spread throughout an office complex. The online equivalent of word-of-mouth marketing, viral marketing permits people to pass along marketing material to friends, customers, and colleagues so that the marketing campaign catches on and spreads like wildfire. Because many online distribution channels are free or low cost,...
•Elevator Pitch: 7 Steps to a Killer 30-Second Commercial That Works Every Time
Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. It's called an elevator pitch because it's generally something you could tell someone in an elevator between floors in response to the person's inquiry about what you do. Whether you're a guest on a teleclass, hosting a teleclass, being interviewed for a radio talk show,...
•How Perfectionism Kills the Online Entrepreneur
"No, I'm not ready to release my....(fill in the blank here with ezine, ecourse, ebook, blog, website, etc.) because it's not quite ready. I need to...(fill in with your excuse here: do more work on it....have it edited....review the copywriting, etc.)"
How many times has a statement similar to that come out of your mouth? I know for me that it's happened more often than I care to recount. I am a recovering perfectionist who used to utter some variation of the above sentence with great...
•Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results
Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results There's no doubt about it -- keeping up with your marketing tasks can be overwhelming, whether you choose to market via networking, print advertising, or through a strategic set of online techniques. As I have a virtual company and can work with clients from around the globe, I don't like to limit my marketing to local efforts. Having a viable presence online is more important to me and seems to work best for...
•Pricing Strategies: How Much Do I Charge for My Service?
? "I'm not sure what to charge my clients" is one of the most common refrains I hear from new online service business owners.. It's a problem that plagues even the veteran business owner as she becomes more aware of her competition and what monetary value her skills hold in the marketplace.
How do you decide how much you're going to charge? Here's the bottom line -- you have to charge enough to be able to sustain yourself in business. Make sure that you're a "true" business owner netting a...
•Recession Proof Marketing: 7 Ways to Jumpstart Your Internet Marketing That Won't Break the Bank
I'm not sure whether or not to pay attention to all the negative news reports about the state of the economy. For the most part, I've discovered that virtual businesses don't quite suffer the same economic highs and lows in the same way as the rest of the country (or the world). However, in the life span of every business, there is a "recession", or a point in which there's a downturn or a decline of income. Typically, this recession period is short and cyclical, which puts the service...
•The Heroic Entrepreneur: Profiting from Your Brilliance
The Heroic Entrepreneur: Profiting from Your Brilliance
by: Donna Gunter
If you look up the definition of hero in Webster's, you'll find a definition something like, 'A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life: soldiers and nurses who were heroes in an unpopular war'. Some heroes in our lives have earned that badge of honor by doing something everyone feels is heroic as defined in the traditional sense, whether...
•Website Marketing: Dramatically Increase Your Conversions with a Clear Call to Action
One of the things I often notice on websites is that I'm not sure where to go or what to do when I arrive. There are those websites that are simply online brochures that tell me all about the features of a product or service, but don't ask anything of me. There are other websites that give me a headache, as they try to send me in too many directions at once. When faced with too many choices, I become overwhelmed and ultimately leave the site without taking any action.
How do you get your...
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