•Boost the Sales Power of Your Trade Show Exhibit
Boost the Sales Power of Your Trade Show Exhibit by: Dick Wheeler
Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools.
Here are some pointers to consider as you approach the challenge of maximizing your trade show selling efforts:
To get started, enlist the early interest and participation of your Marketing Director. He/she should be a...
•Create a Trade Show Booth That Generates Buzz
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field’s worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want.
“The incredible momentum around these new products and...
•Eight Ways to Control Trade Show Display Costs
From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line:
1. Consider renting a trade show booth rather than buying one.
Renting a trade show exhibit applies only if you are planning a one time or occasional trade show appearance or if you have a simultaneous trade show in another part of the country that conflicts with your exhibit...
•Five Reasons Trade Show Exhibits Are Popular
Five Reasons Trade Show Exhibits Are Popular
by: Dick Wheeler
Why are companies joining the trade show bandwagon? One of the major reasons for the continuing trade show popularity is the personal contact opportunity to observe innovations in business products and services. In an era of impersonal electronic communication, trade shows offer face- to- face meetings that are critical for companies to compete in an ever-changing marketplace.
The size of the trade show display industry is...
•Five Tips on How to Select a Trade Show Exhibit House
Five Tips on How to Select a Trade Show Exhibit House
by: Dick Wheeler
When it comes to choosing the right trade show exhibit company for your next trade show display appearance, look for unique qualities that set one firm apart from the others. Seek out the trade show display firm that can help you gain the maximum impact on the show floor.
If you are new at this, start by checking out trade show exhibit companies online.
Research the trade show display company’s depth of experience,...
•Hands On Trade Show Exhibits Lure Attendees
When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.
Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the...
•How To Attract An Audience To Your Trade Show Exhibits
Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the senses from all of the exhibitors vying for the attention of the trade show attendees.
So, how can you break through the crowd and have your trade show exhibit stand out in a way that draws the interest of prospects, media and key...
•How to Get the Best Out of Trade Show Services
You’ve heard the expression, “the devil’s in the details”. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance.
The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your company; and arranging to get the trade show display to the exhibit floor on time.
Your trade show exhibit builder has the expertise to help...
•How To Select A Trade Show Display Company
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right?
What better way to ensure that success than by selecting a trade show display company that fits your specific needs and preferences?
Look for a for a company that offers a wide range of products and services that fit your specific situation as well as a company that makes it as smooth as possible for you. Some of the areas that...
•How to Use the Web to Boost Trade Show Traffic & Profit
How to Use the Web to Boost Trade Show Traffic & Profit
by: Dick Wheeler
As soon as you make the decision to exhibit at a trade show, you have the opportunity to promote your company’s website, increase your visibility on the Internet, and also use the Internet to sell your products or services.
Clients who plan to attend a trade show often want to know the techniques of maximizing their trade show appearance on the Internet. Your trade show exhibit marketing efforts can definitely...
•Nine Tips for Successful Trade Show Exhibit Selection
Nine Tips for Successful Trade Show Exhibit Selection by: Dick Wheeler
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the right trade shows can bring successful leads and sales, while the wrong trade shows can waste your company’s time, money and energy. It is essential to make the right decision. But how...
•Nine Tips on How to Set Goals for Your Trade Show Exhibit
It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, “If you don’t know what you want to do, it’s harder to do it.” This is good advice especially in the trade show exhibit arena. It is crucial to establish goals and set objectives before you plan to exhibit at a trade show. As with any important marketing effort, you measure success by how well the activity performs against your stated goals. For example, ask...
•Six Ways to Attract a Crowd at a Trade Show : Why Show Business Glitz Makes It Big In Trade Shows
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field’s worth of space with 2,500 trade show exhibitors vying for attention in 1.6 billion square feet of convention exhibits.
More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element of show business into their trade...
•Tips For Selecting Trade Shows
You’ve made the decision to exhibit at trade shows as part of your marketing and sales initiatives. For most companies, exhibiting at trade shows represents a significant commitment: budget, resources and reputation are all on the line. A lot is at stake.
Now it’s time to select the trade show venues that will be most productive for your company. The following tips for selecting trade show venues will help put you on the right path to success:
Identify the Best Trade Shows for Your...
•Tips For Using Trade Show Displays To Launch New Products
Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, accessible, and primed to learn.
Yet there is another challenge: differentiating your trade show displays from the rest of the pack vying for attendees’ attention. One way to set your company apart is to put as much attention into the development of your trade show display as you do the rest of your...
•Trade Show Success Tip: Train Your Exhibiting Staff
Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of your trade show appearance, it is crucial to have a knowledgeable, qualified and highly trained sales staff at your trade show booth.
Before the trade show, rehearsals and...
•Tradeshow Success Tip: Build A Dramatic Display
Tradeshow Success Tip: Build A Dramatic Display by: Dick Wheeler
You are about to mount a major product introduction at the industry’s premiere trade show. The company wants to make a dramatic statement, and you want to own the exhibit hall floor with a creative, custom-built exhibit.
Truly the status trade show exhibit, the custom booth can be virtually anything you want it to be. As the term implies, the exhibit is custom-built to the trade show exhibitor’s exact specifications. You have...
•Tradeshow Success Tip: Qualify Leads
Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up.
One reason is that following up with unqualified leads from trade shows is tedious. This produces disappointment, frustration and inertia as you pursue the mind- numbing work of trying (and failing) to get new business from your bag full...
•Winning Ideas for Trade Show Display Success
Winning Ideas for Trade Show Display Success by: Dick Wheeler
According to a survey by market research firm Exhibit Surveys Inc., trade shows are critical to marketing-oriented companies. Trade shows attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, and make a lasting impression.
Think of your trade show display as the grand launch of your most valued new product or business service. Give customer prospects your best look and greet them...
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