•"Be an Affiliate Site AND a Sales Site"
"Be an Affiliate Site AND a Sales Site" by David McKenzieAre you just a sales site reselling affiliate products and services?You have probably seen sites that are selling a product or service and noticed that they also offer an affiliate program you can join. There is often a little link at the top left or at the bottom of the site that says “Affiliate Program”.Not only can you buy the product or service but you can sell it as well and earn a commission. Well, how about using the same...
•"How to Market Your Free Articles with No Money"
"How to Market Your Free Articles with No Money" by David McKenzieFeel free to use this article in your ezine and for posting at your website. Please include the resource box at the end of the article. Thankyou David McKenzie "How to Market Your Free Articles with No Money"by David McKenzieWhat? You mean I have written these great, informative, valuable articles and now I have to market them! Surely if they are free, people will just come and read them. Ah, the internet. Thou shalt market,...
•"Take those Affiliate Links off your Home Page!"
"Take those Affiliate Links off your Home Page!" by David McKenzieDo not put the links of your affiliate programs on your home page. Why?Well you have slaved hard to get your home page ranked at spot number 5 on one of the major search engines for a popular term.Your visitor arrives at your site which loads nice and quickly (only takes a few seconds).And whammo!They see a nice little affiliate link right at the top of the page and click on it. They think 'Gosh, that was just the thing I was...
•"Write Some Articles!"
"Write Some Articles!" by David McKenzie"But I'm just an affiliate. I haven't got time. I shouldn't have to write articles. I can get all the good content I want from my affiliate programs."That's usually true, but more often than not your visitors are after unique content. Writing your own articles can often be the most powerful marketing weapon you use. Believe it or not, your visitors actually want to read what you have to say at your site, not what other people have to say. They are...
•'How to Create Redirect Pages for your Affiliate Links'
'How to Create Redirect Pages for your Affiliate Links' by David McKenzieAs an affiliate I use affiliate links at various places throughout my web site, in emails and in other online promotions. These affiliate links are usually long and have a number or word to define who the affiliate is. As well as using these ‘direct’ affiliate links I have also used redirect pages (or what I might call ‘indirect’ affiliate links) on my web site as well. These are blank web pages whose sole purpose is...
•'Resistance' means Success for Affiliates
'Resistance' means Success for Affiliates by David McKenzieI often receive emails in my inbox asking me to join new affiliate programs. In fact, I probably receive about 20 such emails every week. What should you do when you receive offers to join a new affiliate program?Usually the email goes something like “Please join our new incredible affiliate program that pays 50% direct commissions and 20% commissions for the 2nd tier … “Your mind immediately focuses on the 20% direct commission and...
•'Take Dead Aim' with Affiliate Programs
'Take Dead Aim' with Affiliate Programs by David McKenzieOne of the key success secrets for those that are successful with affiliate programs is to focus. You must take dead aim. There are many thousands of affiliate programs you can join. Yet to succeed you must ignore 99% of them. You must select a subject area and stick to it. The days of taking the scattergun approach with affiliate programs are long gone. Once upon a time this was a good method for making money with affiliate programs...
•11 Affiliate Tips
11 Affiliate Tips by David McKenzieI have compiled a list of 11 affiliate tips which I think willhelp you with marketing your web site and affiliate programs.1. Spend a lot of time trying to get a high ranking in searchengines for your web sites. Learn as much as you can aboutsearch engines and make it a weekly task to try to get goodrankings.2. The word "free" and especially when written "FREE" is overused. Use it only occasionally on your site. For example youcould use it to give away a...
•11 Tips for Joining Affiliate Programs
11 Tips for Joining Affiliate Programs by David McKenzieHere are some things that I look for before joining an affiliate program. They are items I feel are imperative to being in a successful affiliate program.1. The affiliate program has a great payment structure. For me, a high commission that is also a high percentage of the purchase price is essential. Nothing under 25% commission.2. Make sure the affiliate program you are joining has a good looking site. You do not want to be sending...
•12 Tips for Writing Articles on the Internet
12 Tips for Writing Articles on the Internet by David McKenzieI have compiled a list of 12 tips I think should be helpful when you are writing articles on the internet.1. Use lots of white space. People like to read in 'chunks' of information so have lots of space in your background. 2. Use short paragraphs. Following on from tip 1 keep it short and let your visitor read little pieces of information at a time. 3. Use the occasional exclamation mark (!) to get your readers attention. But...
•7 Reasons Why You Should Start with Affiliate Programs
7 Reasons Why You Should Start with Affiliate Programs by David McKenzieThere are thousands of business opportunities online. Most of them require some capital to start with. Not affiliate programs!Here are 7 reasons why you should consider joining an affiliate program as your home based business. 1. Joining an affiliate program requires no outlay of capital. That’s right, none! You can join an affiliate program for free and start promoting the product immediately. 2. The internet marketing...
•7 Reasons You Should be Writing Articles
7 Reasons You Should be Writing Articles by David McKenzieYou have probably heard that writing articles is a very successful internet marketing technique. But why is this so?Here are 7 reasons why writing articles really works:1. Writing articles is free marketing. You write your article and post it to a number of article resource sites. Then, ezine owners pick up your article and feature it in their ezine. All of this costs you nothing and you get free marketing. 2. The more articles you...
•7 Resource Box Secrets
7 Resource Box Secrets by David McKenzieHere are 7 resource box secrets to help you obtain greater success with your resource box:1. Do not sell anything in your resource box. Instead, give away something for free like a free email course, a free newsletter subscription or a free ebook. 2. Provide a clear, clickable link to your web page. Alternatively, provide an email address or autoresponder address if you are giving away a free ebook or free email course. 3. Put your name in the resource...
•7 Secrets to Affiliate Success
7 Secrets to Affiliate Success by David McKenzieBeing successful with affiliate programs requires the use of certain techniques. Yet it is surprising how few affiliates are using many of these methods. Here are 7 secrets to boosting your affiliate commissions each month:1. Use a variety of text links and personal recommendations. A personal recommendation of an affiliate product can increase your conversion ratios dramatically. 2. Use ezine ads to market your affiliate products. A well...
•7 Secrets to Higher Sales
7 Secrets to Higher Sales by David McKenzieHere are 7 techniques that I am currently using to increase sales of both my own products and products that I resell through affiliate programs. These techniques are working for me NOW! 1. Using a strong guarantee on my sales page so that potential buyers know I am serious about the offer I am providing. If people are not happy with the product I WANT TO give them their money back. By providing a strong guarantee you are turning potential buyers...
•7 Tips for Submitting Articles to Article Resource Sites
7 Tips for Submitting Articles to Article Resource Sites by David McKenzieSubmitting articles to article resource sites should be easy. But it is surprising how many people do not follow some simple rules. By not following these rules it can mean the difference between someone reading your article or not. Even worse, the article resource site might not accept your article because you left something out or did something wrong. Here are 7 tips to help you when submitting articles to article...
•7 Tips to Choosing a Successful Affiliate Program
7 Tips to Choosing a Successful Affiliate Program by David McKenzieWhen selecting an affiliate program to join you need to know how to choose a successful affiliate program. Look in the wrong place and you might find a dud but look in the right place and you might be on to a winner. Here are 7 tips to help you choose a successful affiliate program to join:1. Look at associateprograms.com This is the affiliate central' of affiliate programs. You can virtually guarantee to find a successful...
•A 'Hidden' Secret to Affiliate Success
A 'Hidden' Secret to Affiliate Success by David McKenzieDid you know that many successful affiliates have a hidden' secret? Guess what it is?It is giving personal recommendations of the product they are re-selling. This means giving a product their stamp of approval.By being totally familiar with the product they can give it their personal recommendation. Contrast this to most affiliates who take the scatter gun approach promoting dozens of products with very little knowledge on each one....
•Affiliate Commissions: The $15 Minimum Sale
Affiliate Commissions: The $15 Minimum Sale by David McKenzieHow can you boost your affiliate commissions?Scenario: You participate in one or many affiliate programs. Youget plenty of hits. Your sales ratio is about 2% (which is good)and yet you’re only making $42.80 per month. It’s okay, butnothing to shout about.Consider this: If you put just as much time and effort intomarketing each affiliate program, then receiving affiliatecommissions of $15 per order is much better than...
•Affiliate Marketing Means Using Email Marketing
Affiliate Marketing Means Using Email Marketing by David McKenzieAs an affiliate in an affiliate program you need to be good at affiliate marketing. One of the most important aspects of affiliate marketing is email marketing.Get it right and you will be a successful affiliate. Get it wrong and you will be just another affiliate statistic. (It is estimated that between 80% and 90% of affiliates make little or no money from affiliate programs)What email marketing methods work best to be a...
•Affiliate Marketing Techniques: Scatter Gun or Shot Gun Approach
Affiliate Marketing Techniques: Scatter Gun or Shot Gun Approach by David McKenzieAffiliate marketing question - Should you join every affiliateprogram you can find or just a few?There are many thousands of affiliate programs on the net thatyou can join. Every man and his dog is running one. But how doyou decide which ones to join?There are two trains of thought in this area. First you can takethe scatter gun approach, which is quite popular on the net, andjoin as many programs as possible....
•Affiliate Program Commissions - The Higher the Better
Affiliate Program Commissions - The Higher the Better by David McKenzieA good way to tell if the affiliate program you belong to isserious about their affiliate program commissions is thepercentage they are paying you. If someone is offering you 10%commission, and they are keeping the rest, then you need to askyourself "Should I really be in this affiliate program?".An affiliate program I have recently joined called ‘E-BookMarketing Explained’, pays out 45% commission to theiraffiliates and...
•Affiliates Need to 'Capture' the Email Address
Affiliates Need to 'Capture' the Email Address by David McKenzieOne of the secrets to a successful online home based business is capturing your visitors' email address so you can contact them again and again. The most effective way to capture email addresses is by offering a free newsletter, free email course or free ebook. For affiliates, capturing the email address is a bit more difficult, but certainly no less important. If you resell products or services on your web site this is done...
•Affiliates Should Give First and Sell Second
Affiliates Should Give First and Sell Second by David McKenzieAs an affiliate your primary goal is to make a commission on the sale of a product you are re-selling. However, it is important to know the best method to getting this result. For the affiliate the best method may be different than for the direct seller. As a direct seller, selling up front without getting to know your visitor is a viable option. It does work, however it relies heavily on a well-crafted sales letter. For an...
•Are You a High Traffic Site?
Are You a High Traffic Site? by David McKenzieIf you are an affiliate or are thinking of becoming an affiliate in an affiliate program you probably have seen some statistics like these in the affiliate sign-up information:"Low traffic sites can earn $500 - $1,000 per month, medium traffic sites can earn $1,000 to $2,000 per month and high traffic sites can earn $3,000 + per month."Wow!! Sounds pretty good. >From one affiliate program it seems you could be making over $3,000 a month just...
•Are You Happy Being an Affiliate?
Are You Happy Being an Affiliate? by David McKenzieThe success of affiliates has a lot to do with their happiness. Ask any affiliate that has made decent money with affiliate programs whether they enjoy what they are doing and they will all answer YES'. You need to enjoy what you are doing to do well at it. Sounds simple right?However many online entrepreneurs could think of nothing worse than re-selling someone else's product. That would be like working for a competitor! They want to...
•Are you in Autoresponder Heaven?
Are you in Autoresponder Heaven? by David McKenzieIf not, then you should be.Autoresponders can save you time and put your web site on automatic pilot.Do you have some original content on your site? Have you written articles or bits of information that are interesting to your visitors?As well as listing your information and/or articles at your site you can let your visitors have their OWN copy by autoresponder.An autoresponder is an automatic email that sends the information directly to the...
•Are You Spending 75% of Your Time 'Marketing Your Affiliate Programs'?
Are You Spending 75% of Your Time 'Marketing Your Affiliate Programs'? by David McKenzieHow important do you think it is to market your affiliate programs? Most would probably say it’s quite important. I would say it is the difference between success and failure for the affiliate. The more time you spend marketing your affiliate programs the more successful you will be. The ‘Super Affiliates’ spend 75% of their time marketing their affiliate programs. This means they only spend 25% of their...
•Are You Using Ezine Classified Ads?
Are You Using Ezine Classified Ads? by David McKenzieIf not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world?I really do not know. But it has got to be tens of thousands, perhaps even hundreds of thousands. Guess what? Most of them have a subscriber base of fewer than 2,000 and very few people are targeting this subscriber base. The big boys are just...
•Become an Expert: Write Articles
Become an Expert: Write Articles by David McKenzieWhat is one of the best ways to become an expert in your chosen field?It is to write articles on the internet. I have been writing articles online regularly for about 4 years and I am constantly amazed at the exposure I get for myself and my online businesses. I am even more amazed at how little expense is involved in getting this exposure. I outlay no money at all. All it costs me is the time to write the article and submit it to article...
•Do Not Sell in the Resource Box!
Do Not Sell in the Resource Box! by David McKenzieMost people assume the resource box at the end of the article is their opportunity to sell. You write an article and can sell your product or sell yourself via a link or email address in the resource box. However this is NOT the most effective way to use the resource box. You can actually increase sales by not using this approach.You really should not sell in the resource box but rather get the interested visitor to take further action. You...
•Does this Headline "Grab" Your Attention?
Does this Headline "Grab" Your Attention? by David McKenzieIf you are reading this first sentence then the answer is yes. You see, the objective of the headline is to get the reader to keep reading. Whether it’s an article, a sales letter, an ezine ad or just the subject heading in an email, the objective of the headline is to get the reader to read more than just the headline. To read the next ‘bit’. So what makes this headline an attention grabber?Let’s look at 4 points within this...
•Ezine Subscribers Want More than a Free Ezine
Ezine Subscribers Want More than a Free Ezine by David McKenzieAn ezine is an essential part of an online business. But it is not enough just to offer a free subscription to your high quality ezine. You need to offer something more. You need to make the decision to subscribe to your ezine really easy. Basically, you have to give away something else for free when someone subscribes to your ezine. You need to offer a bonus. The 2 best bonuses to give subscribers when joining up to your regular...
•Give Your Visitors a Free Email Course
Give Your Visitors a Free Email Course by David McKenzieAre you providing a free email course to your visitors?A great way to disseminate content online is via an email course. Better still is the WAY you can distribute the information. Email courses allow you to split up your information into easily readable chunks. Each email needs to be only about 6 to 10 paragraphs long. For example, lets assume your content is “7 Tips for Getting Published Online”. With an email course, you can provide...
•How Much Do You Use Email Marketing?
How Much Do You Use Email Marketing? by David McKenzieAffiliates in affiliate programs have a vast array of affiliate marketing tools to use. It can be difficult knowing which ones work and which ones do not.Clearly traditional banners do not work too well. On the other hand, clever email marketing is one of the BEST affiliate marketing tools. Most affiliates ensure they have a number of links on their web site promoting each affiliate program they belong to. However, not so many use email...
•How Often do you Check Your Affiliate Statistics?
How Often do you Check Your Affiliate Statistics? by David McKenzieOnce a month? Maybe once a week?You should be checking your affiliate statistics at least 5 times a week. If you take the weekend off, then make sure you check them each Monday through Friday. (What you want to be checking are number of hits, number of sales and number of affiliates signed up in the 2nd tier.)Why?Here are 3 reasons you need to constantly check your affiliate statistics:1. Keep Track of HitsYou want to see if...
•How To Sell Through Other Peoples' Articles
How To Sell Through Other Peoples' Articles by David McKenzieWhen you join a high quality affiliate program the affiliate program operator will provide you with many different promotional tools. As well as traditional banners, these might include text links, ezine ads, interactive banners, buttons, sig files and others. Sometimes they will even give you their own articles. The best thing about using THEIR articles is that you can have an affiliate link in the resource box at the end of the...
•Pick a Category, Sell then Sell Again!
Pick a Category, Sell then Sell Again! by David McKenzieMany affiliates complain that it is just too difficult to focus on fewer affiliate programs. There are just too many good ones! But it really is imperative to your success as an affiliate.One way around this problem is to pick a theme for your affiliate programs. Your theme could be travel or music. Or your theme could be certain types of information products. Clickbank – http://www.clickbank.com - is perhaps one of the largest groups...
•Secrets to a higher "Conversion Ratio"
Secrets to a higher "Conversion Ratio" by David McKenzieAs an affiliate promoting affiliate programs you need to know the conversion ratio of each program you belong to.It is something you have control over.But what exactly is a conversion ratio?For affiliate programs, the conversion ratio (or CR) is the number of visitors that click through your affiliate link compared to the number of sales you make. For instance if you had 100 visitors to one of your affiliate programs you were promoting...
•Sell Your Affiliate Products at the 'Back-End'
Sell Your Affiliate Products at the 'Back-End' by David McKenzieA little used technique that I seldom see affiliates using is selling affiliate products at the back-end'. But what do I mean by back-end'?Basically this means that the visitor has taken an action' and after the action they are at the back-end' of the process. The action' could be signing up to a free newsletter, signing up to a free email course, downloading a free ebook or buying a product you sell direct. When the...
•Use an 'Affiliate Network' to Boost Your Commissions
Use an 'Affiliate Network' to Boost Your Commissions by David McKenzieMost affiliates concentrate exclusively on direct sales. For affiliates this means joining an affiliate program and marketing the product or service through their web site or via email. The affiliate earns a commission for every sale made. Very few affiliates appear to focus on the 2nd tier. Most good affiliate programs are 2 tier which means that as well as direct sales you can also build what I call an affiliate...
•Using 'Power' Words when Writing Articles
Using 'Power' Words when Writing Articles by David McKenzieCapturing the attention of your reader is paramount when writing free articles. You can make the greatest impact in capturing your readers’ attention by having a good title. One of the ways to do this is by using what I call ‘Power’ words. By using these special words you can get the attention of your reader much more quickly and easily. But what are these ‘Power’ words that I am talking about?For me they are something that makes me...
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