2008 New Car Release Strategy
Why do automobile manufactures release new models at all times of the year?
People shopping for cars today, face the same decisions they did in years past, 2-door or 4-door, car, truck, van, or SUV. The idea of buying versus leasing is now on the table once again. The idea of buying a car in the middle of 2007 and having to decide between a 2007 and a 2008 muddies the water. Some of these vehicles will be all-new models, others radically different, while still others with only slight...
Customer Loyalty, The Ultimate Road To Profit
When we think of the term Customer Loyalty, it is usually describing the behavior of repeat customers, who offer good ratings, reviews, or testimonials about your business. In a marketplace such as automotive new car sales, it is critical to build strong customer loyalty. A one size fits all approach to selling and retaining customers does little to fend off competitors and create loyalty. When customers come in to buy a new car today, most auto dealers will try to up sell by offering an...
Driving Green In Todays Environment
With skyrocketing gasoline prices being what they are, the hazards of global warming, and the publics concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles. While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving. Of course, the vehicle you drive is the most important factor, but your driving habits and how well you maintain your vehicle will also impact the environment in a positive or...
History Of Honda
Honda is the largest manufacturer of internal combustion engines in the world, with more than 14 million engines built each year; Honda has established a name for itself in the automobile industry. Known for its immensely popular bikes, the Honda CBR is one of the most popular sports bikes in history. However Honda has not just restricted its market to bikes alone, today Honda has an impressive collection of cars, SUVs and trucks to its name, and the Honda Accord is perhaps one of the most...
Leads, Leads, And More Leads
Although the new car lead business has been around a long time, dealers are taking a new approach to driving quality prospects to their dealerships. With dozens of dealers competing for the same customers in a saturated marketplace of new and used car sales, dealers know they need to get a leg up on the competition.
Considering the fact that the average dealerships operate in the red, they know that getting back in the black isnt easy to do. When dealers need to get leads fast, they find that...
March Madness - Here We Come
With "March Madness" beginning to bud, that means that the conferences are winding up their seasons, and the tournaments are at the door. Tournaments are always interesting. Most often the number one teams emerge with the championship, but the "what if" is fun to watch.
Take for example the largely unsung Mountain West Conference. BYU is in the driver's seat with a record of 23-6 overall and 12-2 in conference. They are also ranked at 24 in the nation by ESPN.
If they win their last two...
The Next Generation Automotive Dealer
Since the initial inception of the automotive dealership showroom, it has been said that the trick to selling cars is how you guide potential customers through the process of buying a car. For years, this very important step in the process was done via the telephone. As with all good things, new inventions come about, technology changes and the introduction of new ways to do business such as the introduction of the Internet, and emailing now affords consumers a whole new way to communicate....
The Soul Of Kia
Kia has Soul and is trying to sell it to the American car buyers. But this probably comes as no surprise to the American public The Soul we are talking about was announced earlier this year in 2007 at the International Auto Show. It is believed that this car was named "Soul" to represent the cars Korean origin and the combined efforts of both Korea and their North American counter parts in California. The 2008 Kia Soul combines tastes and design in an effort to bring new life to a concept car...
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