How Freelancers Can Expand Their Business Using Personal Coaching
How Freelancers Can Expand Their Business Using Personal Coaching by Chris MarlowBack in 1985 when I first started copywriting, the only helpI could find on the subject were books by Herschell GordonLewis, Bob Stone, David Ogilvy, and a few others. I didnteven look for books on how to build a copywriting businessbecause it never crossed my mind that one would exist.Since that time copywriters have access to some very fine bookson how to build their businesses, most notably books by Bob...
How to Increase Your Copywriting Success
Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solely on the criteria that they're especially good leads.
Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?
When you consider that the single most important element of a direct mail campaign is the list (followed closely by the...
Missing Any Markets Lately? (Or How to Quickly and Easily Increase the Size of Your Market.)
Missing Any Markets Lately? (Or How to Quickly and Easily Increase the Size of Your Market.) by Chris MarlowMissing any markets lately? Thats a good question to ask yourself if youve never given much thought to the disabled.Im sorry to admit that I really hadnt, until a client gave medirections to include a TTY telephone number (for the hearingdisabled) in a B2B print ad. Its worth considering that the Internet is a liberating toolfor many disabled, and that the disabled could be...
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