Features vs. Benefits - The Mystery Revealed
Features vs. Benefits - The Mystery Revealed by Butch PujolThis article may be reprinted provided the resource box's, Web address's and copyright information remain. Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit and how do you turn features into them?Let's get some definitions set forth first. A...
Help Your Customers Buy More Make Them Feel Safe
Help Your Customers Buy More Make Them Feel Safe by Butch PujolYou have permission to publish this article free of charge eitherelectronically or in print, as long as the bylines are included.A courtesy copy of your publication would be appreciated.One of the biggest fears of online consumers is that they will betaken advantage of. After all, they dont know you and theydont know if you run a reputable business. Hesitance to buy isa natural feeling. But, if you want to increase sales at...
Think You Control Your Domain Name? Think Again!
Think You Control Your Domain Name? Think Again! by Butch Pujol© 2001 Butch Pujol http://www.safeInternetbusiness.comhttp://www.safedomainsolutions.com Permission is granted for free publication of this article, either electronically or in print, provided both the bylines and resource box are included. A courtesy copy of your publication would be appreciated.Let me ask you some questions that may sound "obvious" but can have downright scary answers. Did you buy your domain name from a...
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