•"Increase Your Sales And Profits With A Powerful Offer"
"Increase Your Sales And Profits With A Powerful Offer" by Bob LeducDid you ever buy something you didn't really want because the bonus you received was worth the price you paid? I did it this week.Several days ago I received an offer in the mail from a leading business magazine. Only one paragraph in the two page letter mentioned the benefits I'd gain by reading the magazine. Instead, it promoted the "perfect book for entrepreneurs" I'd get free by subscribing.The letter even enhanced the...
•"WHO ARE YOU AND WHY SHOULD I CARE?"
"WHO ARE YOU AND WHY SHOULD I CARE?" by Bob LeducI recently dialed a wrong telephone number and heard the following recorded message:"Hi. You've reached Mike and Kathy. Who are you and why do we care?"It was immediately followed by the "beep" signaling my opportunity to leave a message. I obviously dialed the wrong number so I hung up. But then I started thinking about that abrupt message. That's exactly what every potential customer thinks when he or she is exposed to any advertising...
•10 Important Marketing Tips
10 Important Marketing Tips by Bob Leduc10 Important Marketing Tips Copyright 2003 Bob Leduc http://BobLeduc.com Each of the following Ten Marketing Tips is based on a highly effective - but often overlooked marketing tactic. How many are you using? How many have you overlooked?Tip 1: Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business...
•11 Powerful Marketing Tips
11 Powerful Marketing Tips
by: Bob Leduc
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?
Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other sales tools. Use vivid word pictures to dramatize the pleasant feelings your customers experience when they use what you are selling. It intensifies their desire to...
•3 BUYING MOTIVATORS YOU CAN USE TO INCREASE YOUR SALES
3 BUYING MOTIVATORS YOU CAN USE TO INCREASE YOUR SALES by Bob LeducBelow are 3 powerful buying motivators you can use to increase your sales without increasing your expenses. They work for any business and apply to every marketing method including the Internet.1. PROMOTE "SIMPLE, FAST AND EASY"Your customers want your product or service to provide a simple solution to their problem. They also want to see fast results and they want those results to be easy to get.Give them what they want....
•3 EASY WAYS TO GET MORE SALES
3 EASY WAYS TO GET MORE SALES by Bob LeducMost successful businesses use these 3 marketing tactics to maximize their sales results. But many businesses struggle to get enough sales because they don't know about these tactics -- or don't use them. Are you one of them?1. SUB-DIVIDE YOUR MARKETProspective customers are more likely to buy your product or service when they believe you understand their needs. Give them what they want and you'll get more sales.Segment your targeted market into...
•3 Key Marketing Strategies To Grow Your Business
3 Key Marketing Strategies To Grow Your Business by Bob Leduc3 KEY MARKETING STRATEGIES TO GROW YOUR BUSINESSCopyright 2002 Bob LeducEach of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of income to your business.1. SET UP JOINT PROMOTIONSIdentify the characteristics and activities of your most profitable customers. Look for other non-competing businesses already reaching them....
•3 Simple Marketing Strategies
3 Simple Marketing Strategies by Bob Leduc3 SIMPLE MARKETING STRATEGIESCopyright 2002 Bob LeducThese 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate continues as long as you continue using them.1. CREATE A SPECIAL COMBINATION OFFERCombine several of your products or services into a Special Combination Package with a price lower than the total cost of buying...
•3 Simple Selling Tactics
3 Simple Selling Tactics by Bob Leduc3 Simple Selling Tactics Copyright 2004 Bob Leduc http://BobLeduc.com The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.1. Pay Attention to Getting AttentionCan you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can't ...including your...
•3 Ways To Beat Your Competition
3 Ways To Beat Your Competition by Bob Leduc3 Ways To Beat Your CompetitionCopyright 2003 Bob LeducYou will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.1. Use Unconventional Marketing MethodsMost businesses use the same marketing methods as their competitors. Adapt some unconventional marketing methods to distinguish yourself from your...
•3 WAYS TO GET MORE SALES WHEN YOU ADVERTISE
3 WAYS TO GET MORE SALES WHEN YOU ADVERTISE by Bob LeducHere are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media.1. PROMOTE 1 THING AT A TIMEMost people dislike making a decision to buy something when it forces them to reject or delay buying something else they also want. They're afraid to make a decision they may regret later. Many prospects faced...
•4 Easy Ways to Boost Your Sales
4 Easy Ways to Boost Your Sales
by: Bob Leduc
Here are 4 easy ways you can boost your sales for little or no new expense ...and without making major changes in your selling process.
1. Focus on What Your Customers Really Want
Your customers really don't want your products or services. They don't even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.
Keep this in mind...
•4 Highly Effective Selling Tactics
4 Highly Effective Selling Tactics by Bob Leduc4 Highly Effective Selling Tactics Copyright 2003 Bob LeducMany businesses overlook these 4 simple but highly effective selling tactics. How many are you using?1. Avoid "What To Buy" ChoicesPromote only one product or service at a time. It limits your prospect's buying decision to a simple "yes" or "no".Don't complicate your customer's decision making process by including a "which one" option. Some customers will have difficulty making a clear...
•4 Marketing Myths Threaten Your Sales
4 Marketing Myths Threaten Your Sales
by: Bob Leduc
These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.
Myth 1:
People Always Buy Where They Get the Cheapest Price
If this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest price. But most people are more interested in getting...
•4 WAYS TO GET YOUR PROSPECT'S ATTENTION FAST
4 WAYS TO GET YOUR PROSPECT'S ATTENTION FAST by Bob LeducCan you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates the biggest obstacle you need to overcome to successfully promote YOUR product or service. You must capture your prospect's attention in the first few seconds or your sales message will be ignored. This is especially important on the Internet where a visitor can simply click away from your...
•5 Common Advertising Mistakes You Can Easily Avoid
5 Common Advertising Mistakes You Can Easily Avoid by Bob Leduc5 COMMON ADVERTISING MISTAKES YOU CAN EASILY AVOIDCopyright 2002 Bob LeducThese 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.1. STOP AND GO ADVERTISINGMany businesses reduce their advertising when they are getting plenty of sales. Then they increase their advertising when sales decline. This pattern of stop and go advertising creates a repeating cycle...
•5 High-Impact Marketing Tips
5 High-Impact Marketing Tips by Bob Leduc5 High-Impact Marketing Tips Copyright 2004 Bob Leduc http://BobLeduc.com Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.1. Promote Only One Thing at a TimePromote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want....
•5 Key Marketing Questions
5 Key Marketing Questions by Bob Leduc5 KEY MARKETING QUESTIONSCopyright 2003 Bob LeducWhen you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how you can get your prospect's attention and motivate them to take the action you want.1. WHO DO I WANT TO REACH?Describe detailed characteristics of your ideal prospect. Be very specific.Once you clearly define...
•5 SELLING TIPS -- TO INCREASE YOUR SALES
5 SELLING TIPS -- TO INCREASE YOUR SALES by Bob LeducHere are 5 selling tips to help you increase your sales.All 5 work for any business. They're effective for bothonline and traditional offline marketing. And they won'tcost you anything to implement.1. PROMOTE ONE THING AT A TIMEPromote only 1 product or service at a time. It limits yourprospect's buying decision to either "yes" or "no". Every"yes" answer produces an immediate sale.Avoid promotions requiring prospects to make more...
•7 EASY WAYS TO INCREASE SALES -- FAST
7 EASY WAYS TO INCREASE SALES -- FAST by Bob Leduc"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting."Here's a list you can use to evaluate your own marketing efforts. It includes what I've found to be the 7 most important marketing principles contributing to the success of ANY...
•7 HIGH-POWERED SELLING TACTICS TO INCREASE YOUR SALES
7 HIGH-POWERED SELLING TACTICS TO INCREASE YOUR SALES by Bob LeducHere are 7 high-powered selling tactics many businesses overlook or ignore. How many do you use?1. CREATE HIGHER PRICED OFFERSIncrease your average size sale by combining 2 or more related products or services into a Special Combination Package. Price this combination package lower then the total cost of buying each item separately -- and promote it as a Special Offer.TIP: Don't complicate your package offer by including an...
•7 QUESTIONS YOU MUST ANSWER BEFORE A CUSTOMER WILL BUY
7 QUESTIONS YOU MUST ANSWER BEFORE A CUSTOMER WILL BUY by Bob LeducCustomers buy from you because they expect to get something more valuable to them than the money they pay for it. You can assure them of getting that value by answering 7 important questions. Prospective buyers usually don't ask these questions. They may not even think of them. But they won't buy from you until all 7 questions are answered in their mind.1. EXACTLY WHAT ARE YOU PROPOSING?Prospects won't buy unless they know...
•7 Tips for Successful Postcard Marketing
7 Tips for Successful Postcard Marketing by Bob Leduc7 Tips for Successful Postcard Marketing Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the Mailing ListMake sure your postcards go to prospects likely to be...
•Are You In Business To Help Customers?
Are You In Business To Help Customers? by Bob LeducAre You In Business To Help Customers?Copyright 2003 Bob LeducCustomers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money.Here are 4 ways you can assure customers that you are in business to help them.1. Personalize Your Sales ApproachCustomers will not believe you really want to (or can) help them...
•ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS? by Bob LeducHere are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?1. BE UNIQUEThe best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don't already have a distinct advantage, create...
•BEAT YOUR COMPETITION WITHOUT CUTTING YOUR PRICE
BEAT YOUR COMPETITION WITHOUT CUTTING YOUR PRICE by Bob Leduc One way to beat your competition is to charge less for a similar product or service. But you can also beat your competition when your price is higher. One of the best ways to avoid price competition is to become a specialist in a narrowly defined targeted market.RELATING IS MORE IMPORTANT THEN PRICINGI recently spoke with the creator of a marketing program for new business owners. He could have confronted the established...
•Change Is Threatening Your Business
Change Is Threatening Your Business by Bob LeducChange Is Threatening Your Business Copyright 2003 Bob LeducYou cannot grow a business today by simply repeating what you did successfully in the past ...or even recently.Clever competitors and new technology are producing changes that will reduce the effectiveness of your current marketing efforts. These 3 strategies enable you to overcome this threat - and continue to grow your business.1. Keep Testing New Advertising MethodsThe first impact...
•Customer Satisfaction Is Your Business
Customer Satisfaction Is Your Business by Bob LeducCustomer Satisfaction Is Your Business Copyright 2004 Bob Leduc http://BobLeduc.com Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.Make Customer Satisfaction Your Top PriorityDon't just make sales. Create customers - satisfied customers. In addition to the immediate profit...
•Customers Buy When They Feel Good
Customers Buy When They Feel Good by Bob LeducCustomers Buy When They Feel GoodCopyright 2003 Bob Leduchttp://BobLeduc.comProspective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings ...and motivate them to buy.1. Personalize Your MarketingProspects are more likely to buy from you when they feel you are talking directly to them about their unique needs. Look for ways to make your...
•DON'T OVERLOOK THE 3 SPECIAL BENEFITS EVERY CUSTOMER WANTS FROM YOU
DON'T OVERLOOK THE 3 SPECIAL BENEFITS EVERY CUSTOMER WANTS FROM YOU by Bob LeducEvery customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three.1. FAST RESULTSProspective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect instant results. When people buy a car they want to drive it home today....
•DRAMATIZE THE EMOTIONAL REWARD TO INCREASE YOUR SALES
DRAMATIZE THE EMOTIONAL REWARD TO INCREASE YOUR SALES by Bob LeducI recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer's decision to buy a certain car. What they discovered surprised them. Most of the new car owners they surveyed didn't remember any ads influencing their decision to buy the car. But they did remember watching the ads numerous times AFTER buying their car.People rarely buy things...
•ENERGIZE YOUR SALES COPY TO INCREASE YOUR SALES
ENERGIZE YOUR SALES COPY TO INCREASE YOUR SALES by Bob LeducWould you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy -- and increase your sales volume.1. REPLACE GENERALITIES WITH SPECIFICSLook for general statements in your web pages and sales letters. Replace them with specific statements.For example, a general statement like, "Our...
•FIND YOUR OWN NICHE MARKET
FIND YOUR OWN NICHE MARKET by Bob LeducWhat is your target market? When I ask business owners that question I usually hear something like...* Small Business Owners* Opportunity Seekers* Doctors* HomeownersDo you define the targeted market for your business similar to one of these? If you do, you're working harder and spending more money than necessary to promote your business. And you're enjoying only a fraction of the sales you should be getting.Most business owners recognize the value of...
•GENERATE WEB SITE TRAFFIC AND SALES LEADS WITH POSTCARDS
GENERATE WEB SITE TRAFFIC AND SALES LEADS WITH POSTCARDS by Bob LeducPostcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you. They're highly effective, easy to use and cost very little.A PERSONALIZED FORMAT WORKS BESTAvoid postcards that look like a magazine ad printed on a card. You'll get a bigger response if you keep your message brief and format your postcard to look like a personal message. Your prospect can't resist...
•GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE by Bob LeducProspects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire -- you lose the sale.You can get more sales from prospects by reducing their feeling of skepticism -- AND by increasing their desire for your...
•Get More Sales With Your Sales Messages
Get More Sales With Your Sales Messages by Bob LeducGet More Sales With Your Sales MessagesCopyright 2002 Bob LeducYou can get more sales with your sales messages by making sure they always include the following 7 key features.1. A Captivating HeadlineAlways include a captivating headline at the top of your sales letters and web pages. An enticing headline captures your reader's attention and compels them to read more of your message.The most effective headline is a short dramatic statement...
•High Response Marketing With Low-Cost Postcards
High Response Marketing With Low-Cost Postcards by Bob LeducHigh Response Marketing With Low-Cost Postcards Copyright 2003 Bob Leduc http://BobLeduc.com Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets.Postcard Marketing Secret #1: Keep Your Message Very BriefDon't...
•HOW MUCH BUSINESS ARE YOU GETTING FROM YOUR 'NATURAL MARKET'?
HOW MUCH BUSINESS ARE YOU GETTING FROM YOUR 'NATURAL MARKET'? by Bob Leduc I have a friend who is one of the top sales producers with a large life insurance company. Tony was born in Italy and grew up near Naples. He moved to the US about 15 years ago. He was immediately hired by his present company because he had prior experience selling insurance to US military personnel in Italy.Tony soon discovered that a large number of Italian restaurant owners in the US city where he now lived were...
•HOW TO BUILD ANY MLM BUSINESS -- FAST
HOW TO BUILD ANY MLM BUSINESS -- FAST by Bob Leduc"How can I find a lot of new prospects and sign them up without spending much money?" That's the most common question I hear from new MLM distributors.It's not as difficult as it sounds. I've used the following 5 step system many times to successfully find new prospects and close sales -- fast. It's inexpensive to use and works for building a business on the Internet or in traditional ways. You can copy this same system to build your MLM...
•HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS
HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS by Bob LeducAn obvious way to increase sales is to attract more prospects to your business. But it's easier and less expensive to increase sales by converting more of the prospects you're already getting into customers.Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures any business can implement quickly for little or no cost.1. DRAMATICALLY IMPROVE YOUR...
•HOW TO CREATE A CAPTIVATING HEADLINE
HOW TO CREATE A CAPTIVATING HEADLINE by Bob LeducYou're reading this article because the headline captured your attention. It sparked your desire to know more about creating headlines. That's the mission of an effective headline. It captures the reader's attention and provides a compelling reason to read whatever follows.The headline is the most important part of any ad or sales letter. It determines whether or not people will read your message. You may have the best written copy in the...
•HOW TO CREATE A PROFITABLE LITTLE AD
HOW TO CREATE A PROFITABLE LITTLE AD by Bob LeducA small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following:* Internet - posted as a classified ad at websites and in email newsletters (ezines).* Print - run as a classified or display ad in magazines.* Direct Mail - printed on a postcard and sent to targeted mailing...
•How To Create Successful Advertising Copy
How To Create Successful Advertising Copy by Bob LeducWriting effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.1. DEFINE THE GOAL OF YOUR MESSAGEDefine what you want your message to accomplish before you begin writing. Do...
•HOW TO GROW YOUR BUSINESS IN AN ECONOMIC SLOWDOWN
HOW TO GROW YOUR BUSINESS IN AN ECONOMIC SLOWDOWN by Bob LeducBad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business.GET MORE FOR YOUR ADVERTISING EXPENSEThe return on your advertising expense will shrink during bad economic times unless you take specific actions to prevent it. Look for ways to keep your...
•How To Improve Your Sales Copy To Get More Sales
How To Improve Your Sales Copy To Get More Sales by Bob LeducHOW TO IMPROVE YOUR SALES COPY TO GET MORE SALESCopyright 2002 Bob LeducA few small changes in your sales copy can produce a big increase the number of sales you get from your web pages and sales letters. Here are 12 simple things you can do to improve the effectiveness of your sales copy -- and increase your sales.1. Make sure every part of your message focuses on the customer. Convert anything about you or your company into a...
•HOW TO INCREASE THE RESPONSE YOU GET FROM YOUR LEAD GENERATING ADS
HOW TO INCREASE THE RESPONSE YOU GET FROM YOUR LEAD GENERATING ADS by Bob LeducI received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a new book on one of my favorite business topics. Part of one chapter was available to read free at the website listed on the card. I...
•HOW TO INCREASE YOUR SALES DURING THE HOLIDAYS
HOW TO INCREASE YOUR SALES DURING THE HOLIDAYS by Bob LeducGetting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.What can you do to get the attention of your prospective customers and clients? And how can you get them to buy from you...
•HOW TO OVERCOME THE 4 REASONS PEOPLE DON'T BUY FROM YOU
HOW TO OVERCOME THE 4 REASONS PEOPLE DON'T BUY FROM YOU by Bob LeducSales are produced by people. It doesn't matter if you're selling lemonade to tourists or airplanes to governments. Even on the Internet, every sale is the result of a live person or group of people deciding to buy from you. Unfortunately, many decide NOT to buy from you.Would you like to increase the number of sales you get? It's easier than you think. There are only 4 reasons why people decide not to buy from you. Once you...
•How To Recover Your "Almost Customers"
How To Recover Your "Almost Customers" by Bob LeducHow To Recover Your "Almost Customers" Copyright 2003 Bob Leduc http://BobLeduc.comYou'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.1. Make A Memorable ImpressionCreate a reason for prospects and customers to notice you ...and to think of you when they...
•HOW TO USE 'THE BIG BENEFIT' TO INCREASE YOUR SALES AND PROFITS
HOW TO USE 'THE BIG BENEFIT' TO INCREASE YOUR SALES AND PROFITS by Bob LeducPeople buy products or services from you because they expect to gain a benefit. The benefit is more valuable to them than the money they spend to get it. You can use that benefit 3 different ways to increase the results produced by your marketing efforts.1. Immediately state the benefit to draw the prospect into your promotional message.2. Dramatize the feeling of enjoying the benefit to intensify your prospect's...
•HOW TO USE A "HOT MARKET" TO BUILD YOUR BUSINESS
HOW TO USE A "HOT MARKET" TO BUILD YOUR BUSINESS by Bob Leduc Do you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, profitable businesses.HOW TO IDENTIFY A NEW HOT MARKETA hot market usually involves something new or previously unknown. It offers a big benefit or solves a big problem for a lot of...
•INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES
INCREASE YOUR SALES AND PROFITS WITH PERSONALIZED MESSAGES by Bob LeducI paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.My mail this morning included a sale catalog from an office supply company I use. The back cover included a picture of the same style business check I've been using. Printed over the check was the following personal message: "Bob ...Don't be caught short. Stock up...
•INCREASE YOUR SALES BY INCREASING YOUR BELIEVABILITY
INCREASE YOUR SALES BY INCREASING YOUR BELIEVABILITY by Bob LeducPeople won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.Here are 3 ways you can increase your believability with prospects -- and generate more sales. All 3 work for any business. And you can use them with any marketing method including the Internet.USE...
•Increase Your Sales With These 5 Buying Stimulators
Increase Your Sales With These 5 Buying Stimulators by Bob LeducINCREASE YOUR SALES WITH THESE 5 BUYING STIMULATORSCopyright 2002 Bob LeducUse these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.1. CONVERT BENEFITS INTO FEELINGSPeople usually buy a product or service because they expect to feel a certain way after the purchase. Keep this in mind as you develop your ads, web pages...
•Invite Questions to Boost Your Sales
Invite Questions to Boost Your Sales by Bob LeducInvite Questions to Boost Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you don't encourage prospects to ask questions.1. Prospects Who Ask Questions Are Usually Ready To BuyProspective customers who take the time to ask questions usually have a high level of interest in your...
•Low-Cost Marketing With Business Postcards
Low-Cost Marketing With Business Postcards by Bob LeducLow-Cost Marketing With Business PostcardsCopyright 2003 Bob LeducModern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want. They are easy to use, cost very little and produce results almost immediately.Brief And Personal Works BestKeep the message on your postcard brief. Announce a major benefit. Then ask the person...
•Modern Marketing With Postcards
Modern Marketing With Postcards
by: Bob Leduc
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.
Use Postcards to Generate Website Traffic and Sales Leads
A brief captivating message on a postcard with an enticing offer sent to the right prospects will generate a flood of traffic to...
•NEUTRALIZE THE UNSPOKEN OBJECTIONS TO INCREASE YOUR SALES
NEUTRALIZE THE UNSPOKEN OBJECTIONS TO INCREASE YOUR SALES by Bob LeducYou can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you ..BEFORE you ask them to buy. Neutralizing unspoken objections will increase the sales you get from your web pages, sales letters and personal presentations.Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3...
•Overcome These 3 Buying Obstacles And Increase Your Sales
Overcome These 3 Buying Obstacles And Increase Your Sales by Bob LeducOVERCOME THESE 3 BUYING OBSTACLES AND INCREASE YOUR SALES Copyright 2002 Bob LeducDo you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income.Here are the 3 major buying obstacles that cause paying customers to become...
•Power Phrases Increase Your Sales
Power Phrases Increase Your Sales by Bob LeducPOWER PHRASES INCREASE YOUR SALESCopyright 2002 Bob LeducSimple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages.WHY POWER PHRASES TRIGGER THE BUYING ACTIONA power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an...
•Revitalize Your Business To Increase Your Sales
Revitalize Your Business To Increase Your Sales by Bob LeducREVITALIZE YOUR BUSINESS TO INCREASE YOUR SALESCopyright 2002 Bob LeducIs your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales.1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICEFind and promote a new way customers can benefit by using your product or service. You will immediately attract a new group of potential customers. You will also capture...
•Smart Marketing
Smart Marketing by Bob LeducSmart Marketing Copyright 2003 Bob LeducAre you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of them into paying customers? It's not very difficult if you follow these 3 simple steps.Step 1: Control Your Advertising ExpenseLook for ways to keep your sales volume growing without increasing your advertising expense. For example:* Negotiate Price With AdvertisersMany advertisers are willing to...
•Stop Sabotaging Your Sales
Stop Sabotaging Your Sales by Bob LeducStop Sabotaging Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say...
•Testimonials Convert Prospects Into Buyers
Testimonials Convert Prospects Into Buyers
by: Bob Leduc
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.
Here are 5 tips to help you get persuasive testimonials ...and use them to convert prospects into buyers.
1. Continuously Collect Testimonials
Start by setting up a file to store the positive comments you get from...
•THE UNEXPECTED "THANK YOU"
THE UNEXPECTED "THANK YOU" by Bob LeducI bought my first new car when I was 21 years old. It was a bright red convertible. Along with the joy of owning my dream car came the responsibility of paying for it. I remember how the feeling of "buyer's remorse" plagued me for days after I drove the car off the dealer's lot. ("Buyer's remorse" is what we feel after making an impulsive decision ...until we can justify our decision with logical reasons.)About a week later I got a personal letter from...
•Turn Customer Complaints Into More Sales
Turn Customer Complaints Into More Sales by Bob LeducTURN CUSTOMER COMPLAINTS INTO MORE SALESCopyright 2002 Bob LeducCustomer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers' complaints determines which of these two results you get.Here are 7 simple actions you can take to turn...
•Uncover Your Hidden Markets
Uncover Your Hidden Markets
by: Bob Leduc
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.
1. How to Find Your Hidden Markets
Start by evaluating your existing customers. Look for groups of customers with similar characteristics you do not currently cater to in your advertising. Then create...
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