10 Tips to Improve Your Shopping Cart
10 Tips to Improve Your Shopping Cart by Barry HarrisonWhether you call it a shopping cart, a basket or a bag, the process of completing a purchase on your site has to be as simple and pleasant as you can make it. And you MUST offer the assurances your customers need to reduce their security concerns.1. Let customers know where they are in the process. Number the steps in the checkout process, and clearly label the task for every step. Allow shoppers to review what they did in previous steps...
Good Cop(y), Bad Cop(y)
Good Cop(y), Bad Cop(y) by Barry HarrisonIt's true-- people dont want to read much. All the more reason tochoose your words carefully. Im convinced that great copy isessential for a compelling customer experience. Here are two samples Icame across recently, that carried me from the sublime to theridiculous. The first is a description of a Chenille Throw from aRestoration Hardware catalog thats so evocative I practicallysalivate with desire. The second is an excerpt from a multi-page...
How to Waste Money and Annoy Potential Customers
How to Waste Money and Annoy Potential Customers by Barry HarrisonWhy do some companies bid on keywords for products they dont even sell? Or fail to provide the basic information people need to make the decision to buy? Heres a cautionary tale-- with a happy ending. Has this ever happened to you?Im looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo.com. Im taken to their Lighting and Fans page. There are 29 links in the left...
The Truth About Pay Per Click Marketing
The Truth About Pay Per Click Marketing by Barry HarrisonThe key to an effective Pay-Per-Click program is driving the right traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what theyre looking for quickly.CHOOSE THE BEST SEARCH TERMS (KEYWORDS)Broad keywords (shoes) will generate many clicks...
What's REALLY Happening on Your Website?
What's REALLY Happening on Your Website? by Barry HarrisonYour Website offers your business a unique benefit you may not be aware of -- valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors' experience, build site traffic and increase sales. WHAT IS A LOG FILE?Log files are the main source of data on visitor behavior. Every time someone comes to your site, the log file (on your host's...
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