•Attracting Targeted Visitors
Attracting Targeted Visitors by Amrit Hallan"If you don't know where you are going, then it doesn't matterwhich road you take, does it?"-- Cheshire Cat in Alice in the Wonderland.=================================================================A few days back a client was sitting with me when I connected tothe Internet and launched my browser. He was precariouslysurprised to see that the default page of the browser was not myweb site, but a general purpose portal.When I asked him why I...
•Copywriting for the Non-English-Speaking Audience
Copywriting for the Non-English-Speaking Audience by Amrit HallanThe power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.Keep the following points in your mind while writing the copy for a...
•Copywriting that Sells
Copywriting that Sells by Amrit HallanThe first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless.Whenever you sit down to work on a new copy or edit an old one, just keep one thing in mind: how you can deliver “the message” in minimum words. Remember that literature written for the sake of promoting...
•Emailing Form Input Using ASP
Emailing Form Input Using ASP by Amrit HallanEverybody uses online forms these days, whether to get user feedback or to get orders. They present your visitors with a means to convey their message to you.Most of the webmasters prefer using CGI scripts for processing and emailing form inputs. Such scripts are copiously available, mostly free, at various free-scripts resources on the Net. Most of CGI happens in Perl, so you gotta be in friendly terms with the scripting language in order to fine...
•Handling Arrays in VBScript
Handling Arrays in VBScript by Amrit HallanAn array is a collection of logically related data items, whereeach item can either be accessed in a sequential order, orthrough supplying its index position.Consider this:dim names(5)names(0)="Rohit"names(1)="Prakash"names(2)="Asha"names(3)="Tom"names(4)="Lata"names(5)="Kailash"for i=0 to 5document.write names(i) & ""nextHere we declare an index of dimension 5, which later on, comes tostore six names, as, an index in an array starts at 0.Then the...
•Learning ASP Series - Installing Personal Web Server
Learning ASP Series - Installing Personal Web Server by Amrit HallanWelcome to the first chapter of your Basic ASP Learning Series.I mostly communicate on a personal level, so it's better weacquaint ourselves in the beginning. My name is Amrit Hallan andI'm a web developer. I work through my web site -http://www.bytesworth.com. I'm not a nerd (and don't want to be)and most of my knowledge has come to me piecemeal through lots ofhard work and interaction with my other developer friends. I...
•Learning ASP Series -- Getting Your Hands Dirty With VBScript
Learning ASP Series -- Getting Your Hands Dirty With VBScript by Amrit HallanI know some people don't like VBScript for beingMicrosoft-Centric, but it's very easy to get familiar with, andonce you know how to create your ASP pages in VBScript, you canmove on to any programming language of your choice.First thing first: HTML tags and ASP scripts don't socializewell, and although it is not a politically correct agenda, youhave to segregate them. Whenever you are writing the VBScriptcode for...
•Learning ASP Series -- Your First ASP Page
Learning ASP Series -- Your First ASP Page by Amrit HallanASP pages (Active Server Pages page sounds a bit melodramatic butits easier to refer to them like this) are nothing but web pages.The difference is that they have an extension .ASP and you writethe code in a Server Side Scripting language.Do we know what's Server Side Scripting? This doesn't actuallymatter if we delve into such nitty-gritty, but let's sound a bitphilosophically intellectual. Now, there are two sorts ofscripting...
•Logging In Using ASP - Access2000
Logging In Using ASP - Access2000 by Amrit HallanAfter receiving a few queries about how to store passwords usingACCESS and ASP, and then use them as "logins", I thought, well,why not write in a separate article, instead of attachingmultiple ASP files that are full of confusing comments andvariables only to be decipherable by my brain?I'm assuming you've installed, and are running PWS (Personal WebServer) on your machine, if you are not already working on aserver that supports ASP.First of...
•Why Good Copywriting Matters
Why Good Copywriting Matters by Amrit HallanWhether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.The Internet is a great leveler. Although the current spate of pay-per-click search engines has made the battle ground a bit uneven, it is...
•Writing for Yourself
Writing for Yourself by Amrit HallanI often see writers getting bogged down by "markets". Theyconstantly worry about who is going to like their work and who isnot going to like their work.Before I go further with what I intend to convey in this article,I would like to make a few things clear. There are many sorts ofwriters: Romance Writers, Fantasy Writers, Mystery Writers,Erotica Writers, etc. And of course, Copywriters and Journalists.Writers belonging to these categories have to...
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