•3 Super Simple Ways to Use Tell-A-Friend to Build Your List Fast
3 Super Simple Ways to Use Tell-A-Friend to Build Your List Fast
Copyright 2005 Alicia Forest
Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. For example, if you're looking for a good dentist, you're more likely to ask someone you know and trust who they go to before you'll look one up online or in the yellow pages,...
•5 Ways to Drive More Targeted Traffic to Your Website
Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you how:
1. Optimize your site for the search engines.
You'd have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site...
•7 Easy Ways to Ease Ezine Writer's Block
7 Easy Ways to Ease Ezine Writer's Block
Copyright 2005 Alicia Forest
If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. The following 7 ways should help you get unstuck and get writing:
1. Write a Tip Sheet
Sometimes it's easier to get started by...
•7 Quick Ways to Write Content For Your Ezine
Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
1. Offer Your Client Success Stories
You'll see me implement this idea fairly often, where I'll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a 'case study' of a specific client who had a specfic challenge that you helped...
•Create a Powerful Vision
In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. My private clients have found this exercise to be both motivating and inspiring, and I'm certain you will too.
Once a year, I take a short retreat to work on revising my vision for my business (and my life). This is an annual break I take away from my business (but...
•Creating Supportive Environments
Creating Supportive Environments
by: Alicia Forest
I’m writing this on my laptop in a Cosi café in Dupont Circle in Washington, D.C. The reason I am here has nothing to do with me or my business, but the reason I can continue to be successful in my work is because I have set myself up to do so. How? By creating supportive environments. In this case, the laptop, the appropriate software, and the ability to connect to the Internet, as well as the support of my husband, all contribute...
•How to Make Your Email Promotions Sell More
Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow.
Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.
Here are 5 essential...
•Leverage Your Time & Talent to Help More People & Make More Money
When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.
Then I learned about "dollarizing" (a topic for another article) and about looking at the results that I was creating for my clients. I also had to build my confidence and comfortability in...
•Need-to-Know Info for Your Email Lists
Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.
1. Only Use Permission-Based Email Marketing
Simply put, opt^in email (also called 'permission-based') is email sent to people who have given you permission to...
•Time Management Tips for Busy Businessowners
Here's a question I get asked all the time:
"I don't know you how do it, Alicia...with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your 10-week group coaching program, AND be creating and promoting new offers and new products all the time. I'm so impressed and inspired by you, but more than that, I want to know how you do it all!?"
To be honest, sometimes I...
•Why You Should Consider Pay-Per-Click Advertising for Your Business
Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.
There are four advantages to pay-per-click advertising.
1. You only pay for the advertising that works...
... because you only pay for your ad when someone actually clicks on it to visit your website.
2. You can get your website in the search results within just a few...
•Your Personal Development Plan
(excerpted and revised from my Polished, Planned & Prepared Program)
This is one of my favorite parts of the program. I love defining goals because I know that the simple act of writing them down increases the likelihood of actually achieving them by 70%!
Isn't that amazing?
So I wonder why more people don't do this? I do recognize that it does take time to really think about what it is that you want and when you'd like for those things to be a part of your life. But writing down your...
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