10 Keys to Writing Copy That Sells!
10 Keys to Writing Copy That Sells! by Alexandria BrownWhether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place. Give it a whirl!1. Be reader-centered, not writer-centered....
11 Things You MUST Know Before Hiring a Copywriter
11 Things You MUST Know Before Hiring a Copywriter by Alexandria BrownSo you're considering hiring copywriting help for your nextbrochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every...
5 Common Mistakes New E-zine Publishers Make
5 Common Mistakes New E-zine Publishers Make by Alexandria BrownEveryone's finally catching onto the idea that publishing an e-mail newsletter (or "e-zine") is a super way to market their businesses. But unfortunately I still see many people making the same mistakes that could lead to losing subscribers, and worse.To help YOU get off on the right foot, I'm listing the five most common mistakes I see new publishers make. Watch your step! MISTAKE 1: Sending out their e-zines from their own...
7 Formulas for Writing Articles That Get Read!
7 Formulas for Writing Articles That Get Read! by Alexandria BrownMany of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients. No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.) So how can you make your article...
Are You Ticking People Off With Your E-mails?
Are You Ticking People Off With Your E-mails? by Alexandria BrownEven now that e-mail has been around for several years, some of us still aren't "getting the message" when it comes to being both effective and polite. While e-mail is a quick, easy, and informal way to exchange information, it still needs some TLC in order to do its job, which is to *communicate*! One statistic says the average American worker receives approximately 50 e-mails a day -- that's a lot of information to read...
Avoid These 5 Web Site Blunders!
Avoid These 5 Web Site Blunders! by Alexandria BrownThe Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need?As president of a copywriting firm that writes and edits dozens of online projects a year, I've come across several common blunders that prevent effective communication via the Web. Here are my top five:BLUNDER #1: Hiding who you are and what you do. It's sad that many sites make it a challenge to...
Entice Your Reader With These 5 Headlines
Entice Your Reader With These 5 Headlines by Alexandria BrownIn the world of marketing communications, your first impression - your headline - can lead to either marketing success ... or failure.It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have...
Make Your E-Mail Signature File WORK for You!
Make Your E-Mail Signature File WORK for You! by Alexandria BrownYou're probably familiar with e-mail signature (or "sig")files they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files even the newer versions of AOL.I've heard some people who don't use sig files defend theirposition by saying, "All my clients know my info I don't need toremind them with every e-mail."...
|
|