Creative Offline Website Marketing Techniques
Creative Offline Website Marketing Techniques
by: Adam Senour
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
Some of these ideas are fairly...
Effective Email Communication
Effective Email Communication by Adam SenourEmail, when used properly, can generate additional direct sales and leads; can be used as a tool to communicate with your existing client base to let them know of upcoming events which may affect them; and as a means of ongoing promotion for your business.The following is a list of simple guidelines and tips that will help you become an effective email communicator. Please bear in mind that many of these guidelines assume that you have never...
Eliciting Constructive Website Feedback
Eliciting Constructive Website Feedback
by: Adam Senour
"It's good."
"You've done a nice job."
"I don't like it."
At some point, you have probably received comments like this when asking for constructive criticism of your website efforts. Unfortunately, the generic nature of these comments does not give specific information on elements that you need to improve your site.
So how do you elicit specific, constructive, targeted feedback from the public in order to improve your website? The seven...
iKobo Review - Part 1
iKobo Review - Part 1
by: Adam Senour
The Initial Discovery
In April of 2004, I became aware of a company called iKobo as the result of a posting on Web Design Forums (http://www.webdesignforums.net), a website design discussion board. An individual who was new to the discussion board posted a series of comments regarding iKobo and its presence as a possible serious competitor to PayPal. Upon further research on the company, a series of other forum discussion board posts were discovered....
iKobo Review - Part 2
iKobo Review - Part 2
by: Adam Senour
Attempt 1 Conclusion
On July 13, 2004, the transaction was cancelled. My MasterCard was never charged.
However, I did notice that my limits as a sender and receiver had been unilaterally raised to $500 USD. I had not contacted iKobo by telephone or email with regard to raising my limits, nor had I sent any of the "required" documentation.
It also appeared that Penny Wang was correct. MasterCard does appear to cause processing difficulties with the iKobo...
Preparing Your Business For January
Why Worry About January During the Holiday Season?
Over the first couple of weeks of December, I have been in meetings and had telephone discussions with clients who have no interest in targeting their promotional efforts for the holiday season. They have, instead, chosen to focus their efforts on promoting websites during the month of January.
At first, I found the logic very confusing based on a common misconception. Why market during the month of January? Most people tend to have a...
The Secrets of The Shriekers
The Secrets of The Shriekers
by: Adam Senour
I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.
For the purposes of this article, let's refer to Amazing Formula (http://www.amazingformula.com) as an example of such a site. (Note: I have never purchased this product and can make no claim,...
When is a website ready for launch/relaunch?
THE COMMON MISCONCEPTION
On September 1, 2005, I was contacted by Ivan Schneider of Award Kitchen Refacers at http://www.awardkitchenrefacers.ca . Award had confirmed participation as an exhibitor at the National Home Show in Toronto at the end of the month and wanted to have a website, logo and set of business cards that could be presented to the public to support their offline marketing efforts at that time.
Ivan and I sat down the next week and went through the various materials and...
Why Going Green Makes Good Business Sense
FINANCIAL BENEFITS OF ECONOMIC RESPONSIBILITY
Up until approximately 6 months ago, I was of the impression that being conscious of the environment was strictly for the benefit of the environment itself, and that I would derive nothing from it; the ultimate beneficiary of any recycling/waste reduction would be future generations, and the greater effect of my efforts would occur long after I was gone.
Thanks to Dr. Anthony Watanabe and my work as the web developer for the Toronto Regional Green...
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