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Marketing Tactics That Can Drive Sales

Marketing tactics can be complex or quite simple. Ironically, tactics that are simple are the ones

that are most effective and successful. Value-added headlines, informative content, and visual appeal

are simple tactics that can drive conversions and sales.

For example, here is one tactic that is simple, and that is to make it quick and easy for web

visitors and customers to view information on your website. Allowing adequate white space, along with

short sentences creation, and keeping enough space between words, sentences, and paragraphs will make

your site more appealing.

In addition, the strategic use of keywords and keyword phrases will better attract search engines and

keep site visitors scanning your content. Words that demonstrate how your product adds value will

capture attention and focus the reader on “what’s in it for them”.

And these are also valuable search engine optimization techniques that will drive visitors to your


Marketing tactics that are simple

To make everything simple is an important tactic. With some recommended options included:

1.    The use of bulleted or numbered lists (such as this one)

2.    The use of bold to highlight keywords or important benefits

3.    Using subheadings to create a logical flow and to break large blocks of content

4.    Titles and subheadings in "sentence case" since capitalizing most words tends to break

attention span and create confusion

5.    The use of graphics or pictures that are clearly relevant to the product and that showcase

benefits and value

6.    Highlighting unique information, benefits and value by using "call out boxes", "pull quotes"

and other design elements

7.    Since people tend to scan web pages rather than read them, snippets or short phrases with

important information become vital for website content. People need to get the message quickly

without having to think hard about what is being presented. Making sentences overly long or complex

tends to be a distraction and you’ll lose the site visitor’s attention quickly.

These are just some of the recommended options when creating website content.

Not only is it important to integrate many of the basic and advanced marketing tactics into your

marketing plan, it is also vital to include methods of testing their effectiveness. Watching and

monitoring statistics that indicate how long visitors remain on your pages, among other measures of

success, will help you refine marketing tactics and improve your marketing strategy.

Once you deploy or use some of the more advanced marketing tactics that are proven effective you will

begin to see conversions increase quickly. And increase in conversion rates lead to higher sales and

repeat business.

Advanced marketing tactics include options such as the use of powerful copy that attracts readers,

inclusion of questions that help you lead customers toward sales, and using authority positioning to

increase site integrity and credibility.

If you’re searching for ways to grow your business, you don’t want to miss an opportunity to evaluate

marketing tactics that will put you on the super-highway to success. Evaluate what others have

already tested and proven successful. Create the winning formula for your website and enjoy the

success that comes from hard work and vision.

Hard work, definitely creates a winning formula, see for yourself online.
About Author Leonard :

Leonard J. is an infopreneur dedicated to personal research in finding or developing pathways for  multiple streams of income, and then sharing the results with others of the same frame of mind.    Take a look at one of my streams of income. ==>

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Article Added on Thursday, June 10, 2010
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