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Steps for Developing a Reputation Management Strategy

Steps for Developing a Reputation Management Strategy

Reputation management refers to the strategy of captivating opinion from the customers about the service/product of a company, to enhance the business sales. The practice has become trending and leading to influence customers to take their service/product. Before times the reputation of business placed in the word of mouth but recently it has transformed to an online platform. According to a recent study, the number of retailers who expects to create an online reputation is more. Associated to that number of companies are emerging to provide reputation management services.
Steps to set up a successful reputation management campaign are:
1. Monitoring and Following- Before proceeding to manage your reputation in the online platform, understand about your company’s well-being. Through online conversations, customers sentiment should be measured to check whether it is positive, negative, or neutral. Various social sites such as Twitter, YouTube, Instagram, Facebook, and so on. are the great places to monitor your company’s reputation. There are also some tools which help to monitor the company sentiment automatically, they areTweetBeep, Technorati, TagBulb, TweetBeep, etc.
2. Assess and Interpret-As mentioned there are many automated tools to measure the sentiment, they take responsibility to assess the conversation and interprets whether the sentence places in Positive, Negative, Neutral, Personnel, Branding, Regional, and Product/Service related comment. Based on the interpretation results a team can build the marketing strategy to uplift the online reputation. This process will make ORM services agency to easily learn about the behavior of the customer.
3. Plan and Engage- Now it is time to plan some activities and make customers engage. For instance, if the business has received negative comment it can be addressed either by giving comment directly or might provide an URL to address the specific concern. Strategies to eradicate negative reviews can be done through reactive and proactive. In reactive strategy, agencies will arrange a set of people to respond quickly for the customer conversations for both negative or positive. In proactive strategy agencies will create positive messages, blogs, articles, etc. guarantee to have a constant flow of content and to depict company is genuine.

About Author sambit lalji :

Rayies global solution is one of the software and digital marketing leading company.

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Article Added on Sunday, December 16, 2018
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