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Effects of Ad Blocking on Online Advertising Business Ad Blocking Solutions





Forbes has said, âThe escalating battle between ad-dependent publishers and ad blocking has a new front.â

Ad blocking is undoubtedly a proliferating concern for the publishers. The vast majority of publishers rely on ads for generating revenue. Adblocking technologies are killing their revenue stream. Regardless, publishers are forced to try new tactics as ad blocking continues to grow at this pace and causes revenue losses. If online ads donât get downloaded, the publishers wonât be able to determine how much money they should make from their advertisement. Besides publishers hundreds of authors, bloggers, journalists, columnists, content creators, researchers and editors also get affected who earn from the online content industry by providing insightful ideas and knowledge. The impact of ad blocking is affecting online ad publishers earning through cost per click (CPC) based advertisements and ad impressions (CPM) suffer from revenue losses. Each time an advertisement is displayed on the screen, it is counted as an ad impression.

Adblocking is projected to cost publishers about 75 billion dollars by 2020, if it does nothing to curb user adoption, according to research published last year by Ovum. Even if everything goes well for publishers, adblocking is still expected to cost upwards of 16 billion dollars. But Publishers are tackling to overcome the challenge posed by ad blockers and seeking ways to get eyes on ads, or at least limit content to ad block users in order to reach their targeted customers and to constitute their revenue losses.

According to BBC, ad blockers could cost an estimated 21.8 billion dollars of loss in revenue a year. Publishers vs. ad blockers battle is a long-term problem as ad blockers have been improving and publishers have been responding in kind. Advertisers and publishers are required to find new ways to reach their targeted customers and to make up their loss in revenues as adblock usage is increasing as a response to privacy concerns and advertising overload.

Publishers are racing to overcome the increasing challenge posed by ad blockers in order to reach their targeted customers and to constitute their revenue losses. There are various ad blocking solutions that publishers use to combat the growing ad-block problem. Some of those effective adblocking solutions are,

1) Adblock wall:
It is a defensive measure that leaves publishers counting their losses. They are used for hiding your website contents and minimizing functions by demanding from visitors to first disable the ad blocker in their browsers. Adblock wall bars adblock users until they disable adblocker on the website. These walls notify users that unless they do whitelist the site, they wonât be able to access any of its content. Ad block appears asking the user to turn off the ad blocker or white list the visited website if the user is using ad blocking software. Then that website shows a little box saying the users that the ad revenue supports the website whenever the user view it and has ad blocking software enabled in the browser. According to Page Fair 2017 Report, 90% of adblock users surveyed have encountered an adblock wall.74% of adblock users say that they leave websites when they encounter such an Adblock wall. This makes Adblock walls ineffective at motivating most adblock users to disable ad block software, even temporarily. It proved ineffective at ceasing adblock usage.

2) Adzsafe:
Adzsafe proved itself as the only effective and reliable ad blocking solution when it is compared with current ad blocking solutions and methods. The only exception is known so far to push anti ad block scripts to new boundaries, comes from AdzSafe, where the anti adblock script automatically disables adblocker software once it is dedicated. Unsurprisingly, this is the main reason that many online ad publishers already abandoned the traditional ad block walls, to use AdzSafe trend. Correctly, the goal is not only to detect adblockers, but to stop them completely from interfering with online ads. It does so without asking ad publishers to replace their online ad providers with a different one, like other anti ad block methods require. It allows online ads to be loaded and be displayed safely, regardless if the visitorâs browser includes an ad blocker or not. It squashes the ad blockers completely from interfering with online ads. It ceases the ad revenue losses. When AdzSafe disables ad block instantly, it supports ads to be safely loaded and viewed without interference by ad blockers and turns bare and fragile online ad into an ironclad online ad. It has âFree Internet Protectionâ tools which steer clear of being detected by ad blocker, and instantly disable ad blocker software. It helps publishers to gain compensation that they deserve and control over their ads of what ads are delivered and at what price. It abates ad blocking software from making users unreachable to online content thereby preventing ad revenue losses. AdzSafe is the latest attempt to bypass the damaging effects of ad blocking.

3) NeverBlock:
NeverBlock is a proven circumventing ad blocking solution that maximizes revenues instantly. The Interactive Advertising Bureau (IAB) has created the LEAN advertising program for addressing the adblock situation. It outlines a set of alternative standards that provide choices for advertisers, publishers and users. The digital industry has been trying out solutions to combat ad blockers with various levels of effectiveness. ExoClick provides guidance to publishers and this document examines in detail which ad blockers are on the market, how they work, what solutions the digital ad industry is currently using and how effective each solution is. NeverBlock has already improved affected publisher revenues by up to 40%. It stops ad blockers to recapture all your ad revenue losses. It works on all browsers including Safari, Chrome, Internet Explorer, Mozilla, etc. and on all platforms and devices. It is a simple process of placing a line of code on website thereby ensuring that advertisements still get shown even if a user has ad blocking software installed and switched on. This solution is free to all ExoClick clients.
About Author Charles Smith :

Myself Charles Smith. I love writing articles and blogs. Here I am writing about publishers major concern, ad blocking. Have a look at www.adzsafe.com for getting the best ad blocking solution.


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Article Added on Sunday, August 26, 2018
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