1: Avoid Broad Matching to begin with. Broad matching means if you list a keyword like soda pop in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.
You ad could also appear when they search for close terms, like seltzer water, or something else that may or may not connect to your site.
Expanded match is for experienced advertisers, people who are familiarised with negative keywords and targeting a campaign, and should be utilized by lazy advertisers who just dont want to take some time to truly cull good keywords. If you are neither of those, then forget the broad matching.
2: The subsequent of the Google Adwords tips is to use the Dynamic Titles option. These are easy to do, dont add any cost to your advertisements, and are sometimes effective at gaining clicks and conversion. The precise phrase entered by the individual who instituted the search will be used as the title of your ad.
To use this feature, simply put keyword:your backup title here. This also saves you the difficulty of coming up with a new title for each ad. Keyword Elite 2.0 makes this process easy.
Three: Use some world negatives to narrow searches. For instance, use Free as a negative search word if you have a product to sell, not give away. It appears a bit plain, but if you do some sample searches, youll discover that its a genuine problem.
You can do this for other words that you dont want to waste an ad on. If you're trying broad matching, then youll definitely wish to have a long list of negative keywords.
4: Avoid using the content targeting and search network features till you are well acquainted with Google. If you dont know anything about a site, you most likely wont profit from it. Each varies widely on conversion rates and CTRs. If you ask for Google Adwords tips, you will generally hear the advice to avoid advanced features initially.
Five: Do not rely on the default positioning for adverts. You want to try different positions for your adverts and different keywords for different locations. You want to know where your adverts work the best.
The sole way to find out is to check the adverts in different positions. Think about your return on investment wants ( ROI ) and test each ad to see in what position it is handiest.
You may also run tests with different advertisements. Rewrite your copy several times and see which version brings in not just the most clicks, but the highest ROI. Keyword Elite 2.0 also allows you to monitor your competition.
6: Perhaps the most helpful of the Google Adwords tips here is to optimize the selling page for each keyword term. If youre selling photographs, you must have a different selling page for flowers and another for landscapes while still another for portraits,
You don't want to use your home page for the selling page for each keyword phrase unless it particularly deals with what you're selling.
If you follow these Google Adwords tips, you are certain to have more success with your Adwords campaign.
Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/advertising.php/165472
Article Added on Saturday, September 12, 2009
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